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4 Must Read Books for Real Estate Brokers

Posted by Kristina Brunnler

Mar 26, 2017 5:00:00 AM

As a broker, you’re always looking for ways to improve your business. You’ve come a long way in your Real Estate career. And you've likely figured out by now that a career in Real Estate means you’ll be a lifelong learner. These four books will provide some extra motivation, regardless of what stage you are in your brokerage career.

must read books for brokers.jpgHere are four books for real estate brokers to help you reach new levels of success:

  1. The Champion Real Estate Team: A Proven Plan for Executing High Performance and Increasing Profits
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    By Dirk Zeller

    Although designed for new brokers, this book provides a reminder of the key ingredients needed to start a successful brokerage. Topics include choosing a team structure, agent coaching best practices, lead generation, and creating a positive corporate culture.


  2. Broker to Broker: Management Lessons From America’s Most Successful Real Estate Companies
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    By Robert Freedman

    This book is a compilation of Realtor® magazine’s “Broker Best Practices” section. This valuable collection includes exerts on operational strategies, management techniques, Real Estate business models, and insights into new technologies.


  3. Real Estate Brokerage: A Management Guide
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    By Laurel D. McAdams and Joan M. Sobeck

    This book is sort of the encyclopedia of brokerage management. A few informative topics include management skills, analyzing markets, structuring finances, business procedures, legalities of staffing, coaching performance, and managing risks.


  4. How to Start a Brokerage of Maybe Not: Pros & Cons of Brokerage Models Franchise vs. Flat Fee vs. Virtual Plus the New Hybrid Model 2016book 4.jpg

    By Shannon Adams

    Seasoned California broker, Shannon Adams, has provided her take on the pros and cons of starting a brokerage. This read will help new brokers decide on a business model and staffing best practices.





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