One of the main goals of having a website is to generate traffic in order to get more leads, right? Well, the challenge with generating traffic to your website is making sure that people find YOU and not your competition. Buying traffic is easy, but getting organic traffic can be quite a challenge.
Here are 5 strategies to help you generate more organic traffic to your website:
Using keywords that are specific to who you are and what you do will help your website be found. One of the most important aspects to using keywords is making sure that you do your research because this will help you figure out what your visitors are searching in order to find your page.
It’s time to get social! Social media has the potential to help you generate traffic if you are willing to work at it. Also, because there are multiple platforms that you can utilize in order to create better brand recognition, this gives potential clients more ways to find you. This does not mean that your social media strategy will be successful just because you set up an account. It is vital that you stay active on your social media accounts and post content that will be of interest to your fans and followers, and perhaps link them back to your website for more content.
The more you blog, the better. By blogging, you are creating a catalog of helpful content for your website visitors, which is a great way to generate that organic traffic. Keyword: HELPFUL. If you are not posting information that is helpful to your readers, chances are they will not take the time to read your post, and they won't be visiting your website. Additionally, each blog is another place to plug in those keywords you researched in order to help increase your SEO.
Internally linking will take visitors from one page to another within your website. This will keep them active and engaged. The more you blog about, the more likely it is that you will have content to link within your other blog posts. The challenge with internal linking is finding the right number of links to use and making sure that you are not over-linking.
Remove bad links
There is nothing worse than clicking on a link and being taken to a page that doesn't actually exist anymore. Make sure that all of your links go to pages that are live. If they are no longer taking you to the page that they are supposed to, remove them.
Generating organic traffic is not easy and requires a lot of hard work. Utilize these tips and watch the organic traffic to your website increase!