Jessica Schweppe

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5 Common Craigslist Mistakes All Real Estate Agents Should Avoid

Posted by Jessica Schweppe

Aug 20, 2015 8:00:00 AM

Craigslist can be a great vehicle for listing promotion and lead generation. In order to take advantage of the benefits, you need to make sure you're following best practices and avoiding Craigslist posting faux pas. For the best possible results with your Craigslist real estate marketing, avoid these 5 common mistakes.

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Topics: Lead Gen & Engagement


Agent Advice: Know When to Pick Up The Phone

Posted by Jessica Schweppe

Aug 18, 2015 8:00:00 AM

In today's Agent Insights post, Melissa Zavala - a Real Estate Broker / Owner in Escondido, California - offers agent advice about specific scenarios where real estate professionals should speak on the phone rather than communicate via text message or email.

Here's Melissa:

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Topics: Agent Insights


Real Estate Broker Advice: How to Effectively Handle Disputes

Posted by Jessica Schweppe

Aug 16, 2015 9:00:00 AM

Dealing with a tense work environment is no fun for anyone. As a real estate broker, you need to know how to act as a mediator (aka human fire extinguisher) so you can quickly put out anger flames when a dispute flares up in your office.

As with most things, there are lots of different ways to handle disputes - some much more effective than others. In order to make sure you can maintain a healthy, peaceful workplace - it's important that you know the best way to tackle conflict when it comes your way. Follow these guidelines to learn how to quickly remedy disputes in a way that will be agreeable to all parties involved.

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Topics: Practical Advice


Top 5 Funniest Real Estate Bloopers - 2015 Edition

Posted by Jessica Schweppe

Aug 15, 2015 9:00:00 AM

Most of the time, I focus my posts on sharing tech and consumer trends, apps that'll make your life easier and new real estate marketing strategies that'll help you generate qualified leads - but not today.

Today's blog post is all about the funniest (and most embarrassing) real estate stories and real estate bloopers I could find on the world wide web. I scoured sites and forums and found five stories that had me laughing out loud. Names have been removed to protect the embarrassed. Enjoy!

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Topics: Just for Fun


5 Things You Didn't Know You Could Do With Facebook Real Estate Ads

Posted by Jessica Schweppe

Aug 14, 2015 8:00:00 AM

Are you using Facebook to promote your real estate business? If not, you should really consider it. Why you ask? Because it's affordable, effective and provides small businesses a great way to build exposure with highly relevant leads. Not sold? Here are a few more reasons why Facebook is worth your time.

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Topics: Social Media Marketing


7 Real Estate Podcasts You Should Be Listening To

Posted by Jessica Schweppe

Aug 13, 2015 8:00:00 AM


Editor's note: Originally published May 2015, updated August 2015 for accuracy and relevance.

I think we can all agree that sometimes when you hop in the car, you need to blare your favorite jams and rock out. But if you're looking for a more thought-provoking drive, listen to a podcast. There are several free real estate podcasts that provide fantastic business advice that will get your wheels turning. Tune in to expand your mind and grow your business

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Topics: Building Your Brand


5 Ways to Get Real Estate Seller Leads To Hire You

Posted by Jessica Schweppe

Aug 11, 2015 8:00:00 AM

In today's Agent Insights post, Ashley Cox - a Real Estate Agent in Dallas, Texas - talks about how to effectively sell your services and attract new real estate seller leads and clients in an overcrowded market.

Here's Ashley:

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Topics: Agent Insights


11 Ways Create Share-Worthy Real Estate Content That Dominates The Web

Posted by Jessica Schweppe

Aug 10, 2015 11:49:07 AM


Two million new blog posts hit the web each and every day - so how on earth are you supposed to get your content to stand out? In all honesty, though it sounds like a daunting task - it's truly not that complicated. If you follow these guidelines, you'll start to see the SEO benefits and new lead gen payoff in no time!

How to Create Share-Worthy Real Estate Content That Dominates The Web:

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Topics: Practical Advice


Pros & Cons of Hiring a Real Estate Virtual Assistant

Posted by Jessica Schweppe

Aug 9, 2015 8:00:00 AM

Time and money are interchangeable - so at some point in your real estate career, you have probably seriously debated pulling the trigger on hiring a real estate virtual assistant. And why not? If time is money, then you can just pay someone to do all your busy work so you can spend more time with clients, right? Well, sort of. Along with the benefits of having a virtual right hand guy or gal helping you out - there are also some pitfalls you should consider.

A very wise man (my dad) taught me that when you're trying to make a tough decision, it's best to make a list of all the pros and cons, then use that list to guide your choice. While this is a sage advice, I realize that many of you are too busy to sit around making lists. Since its my job to create and share helpful content that makes your life easier, I've made one for you.

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Topics: Practical Advice, Building Your Brand


13 Things You Wish You Could Sneak Into Real Estate Listing Descriptions

Posted by Jessica Schweppe

Aug 8, 2015 8:00:00 AM

Be honest – for as many times as you’ve listed the home that practically sells itself, there have also been times when you struggle to think of one nice thing to say about the property. In fact, I bet you’ve had a few days when a supremely sarcastic real estate listing description would do a much better job of explaining how you really feel than a "professional" one ever could. 

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Topics: Just for Fun


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