Kenneth Palmer

Recent Posts

Top 6 Tax Deductions for Realtors

Posted by Kenneth Palmer

Feb 22, 2017 6:55:00 AM

I’m not sure about you, but this tax season I’m going to try to get the biggest return that I can. That’s why I’ve spent a good deal of time reading different blogs and thinking of different deductions that might be applicable to me. But what realtors? Surely there are some items that you can deduct that you might have overlooked in the past. Well, I’d like to discuss a few tax deductions for realtors that often go unnoticed.

Read More

Topics: Practical Advice


Scalable Programs For Realtors In a Changing Market

Posted by Kenneth Palmer

Feb 16, 2017 6:55:00 AM


Real estate trends are always shifting, figuring out who your next big consumer group will be is a moving target. We have spent a good deal of blogs telling you about millennials but I’d like to take a minute to look ahead even further. As demographics shift in the housing markets, knowing who your future clients will be and what they are interested in becomes crucial. As the saying goes, be proactive not reactive.
Read More

Topics: Practical Advice


No One Wants General Messaging; Send Personalized, Unique Responses

Posted by Kenneth Palmer

Feb 14, 2017 6:55:00 AM

No one likes to feel like they’re just another contact in your database. As a realtor that has spent some time in the field, I’m sure you've seen this to be true. Your leads are expecting up-to-the-second responses and for you to remain fully aware of their particular listing’s status. In order to meet your leads expectations, personalize emails with their unique preferences. This makes them feel not only more genuine, but also increases the likelihood of engagement and conversion.

Read More

Topics: Practical Advice


4 Ways Facebook Ads and Instagram Ads Help Realtors Find More Clients

Posted by Kenneth Palmer

Feb 9, 2017 6:55:00 AM

I’m sure you already use your social media channels to promote your listings, reach new clients, and announce open houses. But are you using social media to it’s fullest extent? As a realtor that likes to keep up with current trends in the market, you’ve no doubt read countless articles that explain how platforms like Facebook and Instagram are changing the way that consumers make purchasing decisions through their use of ads. But let’s be real for a second, no one really has time to research every facet of digital marketing. Not to worry, I’ll keep it brief and let you know how to capitalize on ads for realtors:
Read More

Topics: Practical Advice


Realtors, How You Can Win Your Leads Trust and Client Business

Posted by Kenneth Palmer

Feb 7, 2017 5:56:00 AM

Today’s real estate market moves pretty fast, if you don’t slow down once in awhile, you could miss it. While that might not have been the exact quote, Ferris Bueller wasn’t exactly focused on how many properties he could move. You on the other hand don’t really get to take days off. In fact, I’d be willing to bet that you work so hard that you are way overdue for a vacation. So why keep working harder than you need to? After all, as the expression goes, work smarter, not harder.

In the interest of working smarter, I’d like to share with you 3 ways you can have more influence over your client's decision to transact:

Read More

Topics: Practical Advice


Do You Know The 2017 Consumer Trends in Your MLS?

Posted by Kenneth Palmer

Feb 2, 2017 6:00:00 AM

How well do you know your own MLS? I know it can sound like a silly question, but it’s one worth asking. As a realtor, you’ve seen quite a few changes over the years. These always bring about new opportunities and challenges. But are the changes you’ve noticed going to continue? How would your bottom line be affected? Let us know what you think! We’ll tackle these tough questions and explore how to make the most of your MLS.

Read More

Topics: Practical Advice


Top 5 Hottest Cities for 2017 for Realtors

Posted by Kenneth Palmer

Jan 31, 2017 4:00:00 AM


Everyone wants to be a realtor in the hottest city in the United States. No, not as far as temperatures go, but rather in growth and sales. Maybe you’ve been looking to make a switch in where you work or you’re just a realtor who loves looking at data. No matter your preferences, we’ll dive into what can make a city hot for you and how you can capitalize.

Read More

Topics: Practical Advice


Top 3 Real Estate Digital Marketing Trends for 2017

Posted by Kenneth Palmer

Jan 26, 2017 3:20:00 AM

When it comes to marketing and advertising for realtors it’s not a foot race, it’s a digital race. Technology is moving at such a fast pace that if you’re not ahead of the curve, you’re already falling behind it. And guess who is already ahead of that curve? Realtors in your area putting these 2017 trends into practice. Since preparing for the trends of tomorrow starts today, we’ll help get you caught up and ahead of those pesky competitors.
Read More

Topics: Practical Advice


Real Estate Tech Company Zurple Announces Revolutionary Lead Scoring to World-Class Software Platform

Posted by Kenneth Palmer

Jan 24, 2017 3:11:30 PM


San Diego, California 24 January, 2017 - Zurple, the number one client generation software for real estate agents, has launched the industry’s most intelligent behavioral lead ranking system in the residential real estate market. 
Read More

Topics: Message from Zurple


How Technology Can Net You Sales

Posted by Kenneth Palmer

Jan 19, 2017 5:58:00 AM

It’s 2017 and everyone has been talking about the increasing role that technology is playing in the real estate market. But one important issue that gets left out is how to use technology to overcome buyer or seller pain points. You’ve seen it first hand in the field, your potential clients are super excited about a new home but then get cold feet at every little turn. You’re there for them and quick to remind them that this will be a great endeavor. Wouldn’t it be nice if technology could give you a little support? It can…
Read More

Topics: Practical Advice


Over 3,500 agents nationwide use Zurple software to close more deals.

Brokerages that use Zurple