Kenneth Palmer

Recent Posts

Free Appointment-Booking Presentation for Realtors

Posted by Kenneth Palmer

Apr 13, 2017 7:31:00 AM

The process of selling a home is time-consuming and difficult. First time home sellers may think that they can do it on their own just like experienced ones, but there are many factors to consider. The truth is, only realtors can understand the market and get the best value for their leads. But is there a more efficient way to get those seller leads into a conversation? (Spoiler alert! There is and we’ll get into how.)

Read More

Topics: Practical Advice


Top 3 Real Estate Scams that Agents (and Their Leads) Should Be Aware Of

Posted by Kenneth Palmer

Apr 11, 2017 6:50:00 AM


Real estate is complicated enough on it’s own without scammers making the process harder for everyone. Often times, real estate scammers will take advantage of people that do not have the time or experience to know that they are being scammed. We’ll explore the top 3 scams that are out there right now and how you as a realtor can inform your leads, clients, and community.

Read More

Topics: Practical Advice


When and What Messages Realtors Should Send Their Real Estate Leads

Posted by Kenneth Palmer

Apr 6, 2017 7:30:00 AM

Trying to figure out what to respond to your real estate leads with can be challenging. It can also become difficult to know when to send them the right message. You want to stay relevant but at the same time, you do not want to push them away. That’s because putting your leads preferences before your own is the foundation for trust and building a healthy and lasting business relationship. 

Read More

Topics: Practical Advice


How Real Estate Agents Turned Snapchat Into Deals

Posted by Kenneth Palmer

Apr 4, 2017 6:55:00 AM

Snapchat, as you have probably heard, is the hottest social media app on the mobile market. It’s revolutionary self-deleting photos and videos have made it an interesting and captivating platform for millennials all over the world. Although a global phenomenon, a team of real estate agents in New York City have figured out how to harness its true potential. We’ll explore how this team has seen a ridiculous ROI based off their Snapchat account.

Read More

Topics: Practical Advice


How Real Estate Agents Can Keep Seller Leads Engaged

Posted by Kenneth Palmer

Mar 30, 2017 6:15:00 AM

Staying current is critical to keeping seller leads engaged. This can be done through various ways, but one of the most important is property updates. This not only makes you look well-informed, but it also is among the first important steps to building trust with a potential client. As you know, business is a relationship. The key to establishing a great and lasting relationship with your future clients is communication. In this article, we’ll cover how to keep your seller leads engaged through putting the right information in front of the right person, at the right time.

Read More

Topics: Practical Advice


Why Seller Leads Are Critical to Real Estate Agents More Than Ever

Posted by Kenneth Palmer

Mar 28, 2017 5:35:00 AM

We may be nearing the end of the housing bubble crisis, but we’re not out of the woods yet. Although the economy has been turning around over the last several years, we still have a long way to go to where both consumers and real estate agents start to feel comfortable again. One of the biggest focus points of this financial upturn has been seller leads. The reason for this is that the supply of homes has is now at the lowest level in 18 years, according to an article published on CNBC.
Read More

Topics: Practical Advice


How Real Estate Agents Can Improve Their Email Marketing

Posted by Kenneth Palmer

Mar 23, 2017 5:38:00 AM

All too often we see content that is not relevant to us. What happens when this occurs? Quite frankly, we tune it out because we don’t care. This is the nightmare scenario when it comes to email marketing, you put so much effort into a great looking email but only a few of your contacts care. Why? It’s a great email but it’s not relevant to them.

Read More

Topics: Practical Advice


Free Prospect Closing Tool Infographic for Real Estate Agents

Posted by Kenneth Palmer

Mar 20, 2017 4:31:28 PM

How many times have you started reading something only to realize that a few sentences in and you already forgot what you had just read? Well, you’re not alone. According to an article published in Time, Microsoft completed a study where they found that we are only able to pay attention to something for about 8 seconds. 8 seconds! Now think about your prospects. How hard is it to hold their attention? We’ll go through why a visual representation of why your prospects need you as their real estate agent will help you close more deals and then straight up give you a free tool!

Read More

Topics: Practical Advice


How The Federal Increased Interest Rate Will Affect Real Estate Agents

Posted by Kenneth Palmer

Mar 16, 2017 6:33:00 AM

As was widely expected, the Federal Reserve raised rates on March 15th, 2017. This increased interest rates by a quarter of a point. While this move comes as no surprise, what’s most important now is to understand how this will ultimately affect real estate agents. Using a bottom-up model, we will cover how consumers will be impacted and how that impact will ultimately affect home buying or selling decisions.

Read More

Topics: Practical Advice


How To Avoid Costly Real Estate Team Mistakes

Posted by Kenneth Palmer

Mar 15, 2017 6:27:00 AM

Whether you are running your own real estate team or hope to one day, awareness of your teams efficacy is crucial. Quick show of hands, how many times has your team thought they were on the same page only to discover that they were not? Worse yet, how much money do you think (or estimate) that has cost you? If you answered that it happens often or that it has most likely cost you and your team a great deal of money, you’re not alone. We’ll go through some costly real estate team mistakes and also let you know how to avoid them.

Read More

Topics: Practical Advice


Over 3,500 agents nationwide use Zurple software to close more deals.

Brokerages that use Zurple