Kenneth Palmer

Recent Posts

Free Prospect Closing Tool Infographic for Real Estate Agents

Posted by Kenneth Palmer

Mar 20, 2017 4:31:28 PM

How many times have you started reading something only to realize that a few sentences in and you already forgot what you had just read? Well, you’re not alone. According to an article published in Time, Microsoft completed a study where they found that we are only able to pay attention to something for about 8 seconds. 8 seconds! Now think about your prospects. How hard is it to hold their attention? We’ll go through why a visual representation of why your prospects need you as their real estate agent will help you close more deals and then straight up give you a free tool!

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Topics: Practical Advice


How The Federal Increased Interest Rate Will Affect Real Estate Agents

Posted by Kenneth Palmer

Mar 16, 2017 6:33:00 AM

As was widely expected, the Federal Reserve raised rates on March 15th, 2017. This increased interest rates by a quarter of a point. While this move comes as no surprise, what’s most important now is to understand how this will ultimately affect real estate agents. Using a bottom-up model, we will cover how consumers will be impacted and how that impact will ultimately affect home buying or selling decisions.

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Topics: Practical Advice


How To Avoid Costly Real Estate Team Mistakes

Posted by Kenneth Palmer

Mar 15, 2017 6:27:00 AM

Whether you are running your own real estate team or hope to one day, awareness of your teams efficacy is crucial. Quick show of hands, how many times has your team thought they were on the same page only to discover that they were not? Worse yet, how much money do you think (or estimate) that has cost you? If you answered that it happens often or that it has most likely cost you and your team a great deal of money, you’re not alone. We’ll go through some costly real estate team mistakes and also let you know how to avoid them.

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Topics: Practical Advice


Could Snapchat’s Residential Office Model Mean Big Money For Real Estate Agents?

Posted by Kenneth Palmer

Mar 9, 2017 6:41:00 AM

Nowadays, even the most innovative companies are sticking to a traditional model of sprawling custom corporate campuses. This can be seen in Silicon Valley where tech giants have amenities such as on-site gyms, chefs, and even massage tables. There is however a relatively new comer that is challenging the status quo when it comes to corporate offices. Will their unorthodox model mean that residential real estate agents could have the opportunity to sell to tech billionaires?

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Topics: Practical Advice


5 Eye-Catching Realtor Blog Ideas To Generate Website Traffic

Posted by Kenneth Palmer

Mar 7, 2017 8:55:00 AM

The end game of blog writing as you know is to generate more traffic to your website. It sounds easy but unless you have been doing it for years or have had formal training, it can be a little tricky. One of the ways you can make it easier is to know what your audience is looking for. Most commonly, there are a few concepts that tend to resonate well with people searching for realtors to help them buy or sell a home. Creating content that people are searching for will boost your search engine rankings and SEO and thus drive more traffic to your site. Let’s dive into some topics that will help you do just that.

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Topics: Practical Advice


One Easy Way Realtors Can Increase Real Estate Referrals

Posted by Kenneth Palmer

Mar 2, 2017 8:50:00 AM

Who’s ready for some numbers that realtors can really get excited about? In today’s real estate game, who you know and who your clients and prospects know can make all the difference in the world. Never before has this been more true than in the world of referrals. In marketing, this concept is referred to as a “Net Promoter Score” or how likely someone would be to recommend your business to others. Ideally, the higher the score, the more business you close. But how does that work in real estate? We’ll get into that and show you how to maximize your referrals with one easy process.

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Topics: Practical Advice


Social Media and Awards, It’s Not For Hollywood, It’s For Realtors

Posted by Kenneth Palmer

Mar 1, 2017 8:36:31 AM

The Oscars® is an exciting night full of star studded performances and the top entertainers in the world all gathered under one roof. Sunday night’s show was definitely a memorable one but it left us thinking, where’s the love for realtors? Well, it turns out that there is a prestigious award that real estate agents can win. What’s even better is that there are numerous opportunities to showcase yourself to expand your business even if you don’t win. Let’s explore this topic together, it’s showtime people!

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Topics: Practical Advice


Zillow™ Announces Major Change for Realtors, How You’ll Be Affected

Posted by Kenneth Palmer

Feb 23, 2017 6:45:00 AM


Zillow™ is no stranger to the real estate market. As a huge resource for realtors, Zillow's™ policies (and their changes) always have an effect on the industry as a whole. It comes as no surprise that their latest announcement may cause some realtors to become nervous. Why? Realtors will no longer be able to post listings directly onto the platform. But fear not, we’ll unpack this topic and show you how you can still thrive.

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Topics: Practical Advice


Top 6 Tax Deductions for Realtors

Posted by Kenneth Palmer

Feb 22, 2017 6:55:00 AM

I’m not sure about you, but this tax season I’m going to try to get the biggest return that I can. That’s why I’ve spent a good deal of time reading different blogs and thinking of different deductions that might be applicable to me. But what realtors? Surely there are some items that you can deduct that you might have overlooked in the past. Well, I’d like to discuss a few tax deductions for realtors that often go unnoticed.

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Topics: Practical Advice


Scalable Programs For Realtors In a Changing Market

Posted by Kenneth Palmer

Feb 16, 2017 6:55:00 AM


Real estate trends are always shifting, figuring out who your next big consumer group will be is a moving target. We have spent a good deal of blogs telling you about millennials but I’d like to take a minute to look ahead even further. As demographics shift in the housing markets, knowing who your future clients will be and what they are interested in becomes crucial. As the saying goes, be proactive not reactive.
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Topics: Practical Advice


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