Kenneth Palmer

Recent Posts

Motivate Your Leads To Find Their Home On The Market With You

Posted by Kenneth Palmer

May 18, 2017 5:35:00 AM

2017 has been dubbed a seller’s market by many sources. With all that inventory available, the home buying process can seem daunting to many home seekers. Those leads will still need motivation to find their home, and preferably with you. We’ll explore how to motivate your leads into finding their dream home with you through market snapshot emails of your local area.

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Topics: Zurple Product Updates


Use This Real Estate Lead Tool To Close More Deals

Posted by Kenneth Palmer

May 16, 2017 5:03:00 AM

Business is all about starting and maintaining relationships with your real estate leads. One great way to build and maintain trust is to show an active interest in your leads’ preferences. The process of finding your leads ideal neighborhood preferences can be a daunting and time-consuming endeavor. You can save time and increase the likelihood of closing your leads with our latest tool available to agents for free.

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Topics: Practical Advice


How To Show Up In Your Leads Local Property Search

Posted by Kenneth Palmer

May 11, 2017 5:05:00 AM

According to a study conducted by NAR , 90% of home buyers search online during the decision making process. The same study also found that over the last 4 years, real estate focused searches had increased an impressive 253%. Among those happened to be sold home searches. Specifically, leads had searched for what homes were selling for in their neighborhood and their potential new neighborhood. So as leads are searching for listing prices, how can you show up in their search? We’ll explore that ahead.
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Topics: Practical Advice


4 Challenges Faced By Real Estate Team Leaders

Posted by Kenneth Palmer

May 9, 2017 5:05:00 AM

Running your own real estate business can take up a lot of your time. The ideal of course is not spending your every waking moment monitoring your team’s performance or constantly analyzing your marketing efficacy. We’ll explore 4 major challenges real estate team leaders face and how to overcome them.

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Topics: Practical Advice


Why Real Estate Agents NEED To Track Their Marketing Stats

Posted by Kenneth Palmer

May 4, 2017 8:30:00 AM

As real estate agents, you should be aware of big data and how it can impact your business. With so much information surrounding your leads, tracking patterns and identifying areas for improvement becomes critical to future success. There are however surprisingly numbers of real estate agents that do not track their data to the extent that they should and as a result, their revenue is potentially impacted. We’ll identify some common data sets that agents should pay closer attention to.
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Topics: Practical Advice


These Common Lead Behaviors Have Hurt Your Commission

Posted by Kenneth Palmer

May 2, 2017 7:30:00 AM

In the internet age, keeping a lead’s attention can sometimes prove difficult. Real estate agents understand that this is a very big decision in a person’s life and that the need to look around is very tempting. However, when a lead engages in their own online activities, that’s where things can become complicated for real estate agents. We’ll explore some common online behaviors that can impact your commission check and how you can stay in front of your leads and drive the whole process.

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Topics: Practical Advice


Are Your Marketing Efforts Enough To Attract Seller Leads?

Posted by Kenneth Palmer

Apr 27, 2017 7:23:00 AM

According to an article published by Inman, 2017 will be a seller’s market. A slowing inventory was noted as having an impact in addition to rising home prices. With home prices being up, lucrative offers are starting to seem more and more appealing to baby-boomers who are finding themselves as empty-nesters. With an up-tick in sellers, we’ll uncover how to produce materials to capture and convert them online and on social media.

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Topics: Practical Advice


Convert More Seller Leads During The Hottest Selling Season

Posted by Kenneth Palmer

Apr 25, 2017 5:30:00 AM

According to an article published by CNBC, real estate agents today are finding themselves in the strongest sellers market in history. Seasoned real estate agents know very well that sellers now have the ability to get close to or in some cases, above asking price. With so much inventory and so many people willing to sell, it has never been a more critical time to capture and convert seller leads.

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Topics: Practical Advice


Zurple Product Update: Mass Texts From Back Office

Posted by Kenneth Palmer

Apr 20, 2017 7:31:00 AM

Did you know that 81% of Americans text regularly? Or that Americans are twice as likely to text as they are to call? With text messaging being such a large and important way that we communicate, it’s critical that real estate agents are able to take full advantage when it comes to lead engagement. While emails and phone calls are fantastic communication formats, text messages will put you in your leads face directly.

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Topics: Zurple Product Updates


How Real Estate Agents Can Build Brand Equity Online (and Avoid The “Survivor” Situation)

Posted by Kenneth Palmer

Apr 18, 2017 7:15:00 AM

If you have never caught the show Survivor, you’re missing out. It’s a fast-paced, exciting reality show where contestants must fight to survive in the wilderness while competing with one another for a chance to win a money. It actually sounds a lot like real estate when you think about it, but that’s neither here nor there.

Recently, a controversy happened on the show where a real estate agent got into trouble for the remarks he made. While this was done on national television, there are similarities between T.V. and your social media channels. A single action that negatively impacts your brand can affect downstream sales. That’s why we’re going to dive in and explore how to build good brand equity.

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Topics: Practical Advice


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