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Kristina Brunnler

Recent Posts

How to Optimize Your Zillow Profile

Posted by Kristina Brunnler

Nov 15, 2017 6:00:00 AM

Many agents wonder what to include in their Zillow profile, in addition to their Trulia, Realtor.com and other search site profiles. The Zurple team examined top agent profiles in our local market to compile a list of must have mentions.

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Topics: Lead Gen & Engagement


4 Real Estate Lead Capture Form Best Practices

Posted by Kristina Brunnler

Nov 13, 2017 6:00:00 AM

Lead capture best practices ensure your landing pages maximize conversion rates. Understanding which practices increase your lead generation rate will ensure you make the most of your real estate website. Follow the four strategies below to ensure your real estate website is capturing the maximum amount of leads.

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Topics: Lead Gen & Engagement


Could Your Real Estate CRM Be Killing Your Commission?

Posted by Kristina Brunnler

Nov 8, 2017 5:00:00 AM

Many agents don’t believe in online leads. However, most don’t understand how their team’s nurturing campaigns for these online leads work. Lead-velocity is the metric used to determine the time it takes for a generated contact to become a sales-qualified lead. This metric can determine whether you and your team are effectively nurturing online leads generated and provide an overall check on the health of your Customer Relationship Management (CRM) system. An unhealthy Real Estate CRM can slow down business and ultimately decrease sales and your commissions. Below we've outlined five common ways a CRM can slow down your pipeline velocity.

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3 Metrics for Real Estate Emails

Posted by Kristina Brunnler

Nov 1, 2017 6:30:00 AM

Email is still one of the most effective ways to nurture real estate leads. Most agents fail to take advantage of email marketing’s full potential by focusing on only two metrics: open rates and clicks. However, there’s much more to consider, besides just whether leads opened your emails and clicked on links. Use the three metrics below to assess the effectiveness of your email marketing

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Topics: Buyer & Seller Insights


5 Emails You Should Be Sending Seller Leads

Posted by Kristina Brunnler

Oct 30, 2017 8:00:00 AM

According to the National Association of Realtors® 2016 Profile of Home Buyers and Sellers, 72% of home sellers contacted just one agent before choosing their agent. This means your follow-up with sellers is extremely important! You’ll want to make multiple touches to prove you’re serious. Below we outlined the 5 types of emails you should be sending seller leads to make yourself stand out from your competition.

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Topics: Buyer & Seller Insights


10 Real Estate Lead Generation Ideas for Fall 2018

Posted by Kristina Brunnler

Oct 25, 2017 6:00:00 AM

With the slower winter months ahead of us, your pipeline could probably use a defrosting. Luckily, the Zurple marketing team is chalk full of great lead generation ideas. Try the 10 real estate lead generation ideas below to spice up your pipeline (without ever mentioning pumpkin spice).

 

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Topics: Lead Gen & Engagement


Agent Insights - Home Financing Options for First Time Buyers

Posted by Kristina Brunnler

Oct 24, 2017 6:00:00 AM

Agent Insights - In this edition of Agent Insights, Ellen Pitts, founder and Realtor® at Harmony Realty, shares several home loan options available to buyers. 

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Topics: Agent Insights


5 Real Estate Lead Generation Ideas for Open Houses

Posted by Kristina Brunnler

Oct 18, 2017 6:00:00 AM

Most agents stick to traditional marketing efforts for open houses. We’re talking about flyers, yard signs, and print advertising. However, to make sure you’re marketing your listing to its fullest potential, you’ll need to think outside the box. Ensure you’re maximizing your ROI on your next open house with these 5 real estate lead generation ideas. 

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Topics: blog


Zurple Product Update - Email Improvements

Posted by Kristina Brunnler

Oct 16, 2017 6:00:00 AM

Whether you are a buyer’s agent, listing agent, or broker, you’ll need to keep your database up to date on current listings available in your market. However, leads need something more than just listing updates. Sending leads listings with messaging tailored to their needs will increase your email reply rate. That’s why the Zurple team created Email Listing Flyers. Below we’ll be dissecting what these improvements are and how it will help you generate real estate leads.

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Topics: Zurple Product Updates


How to Stay in Touch with Your Real Estate Leads & Clients

Posted by Kristina Brunnler

Oct 9, 2017 6:00:00 AM

With Q4 already underway, your pipeline maybe feeling a bit frozen. However, now is the time to fine tune your marketing and get in touch with distance real estate clients and leads. Try the five marketing ideas below to convert leads and generate referrals from past clients.

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Topics: Lead Gen & Engagement


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