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Kristina Brunnler

Recent Posts

4 Ways to Increase Your Email Open Rates as A Real Estate Agent

Posted by Kristina Brunnler

Dec 11, 2017 4:33:00 AM

Email marketing is a trusted marketing campaign for many agents. However many agents struggle to get leads to open their marketing emails. An open rate in email marketing is defined as the number of contacts that opened the email divided by the number of contacts the email was delivered to.

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Topics: Building Your Brand


6 Features of Effective Real Estate Newsletters

Posted by Kristina Brunnler

Dec 4, 2017 6:00:00 AM

Newsletters are a great way to nurture leads and engage past customers. Real estate agents can educate leads and in turn prove their knowledge of the home buying and selling process. Below we’ve outlined six features of effective real estate newsletters. Be sure to include these six elements in your next newsletter.

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Topics: Building Your Brand, Lead Gen & Engagement


6 Holiday Marketing Strategies that Drive ROI for Real Estate Agents

Posted by Kristina Brunnler

Nov 30, 2017 6:30:00 AM

The holiday season offers an important opportunity for Real Estate agents: the opportunity to get personal with contacts. Real Estate is a people business after all and top producers always show they care. Try these six Holiday marketing strategies to help you get personal and ultimately increase referrals and convert existing your contacts.

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Topics: Building Your Brand


10 Insane Cyber Monday Deals for Real Estate Agents

Posted by Kristina Brunnler

Nov 27, 2017 6:00:00 AM

As a busy Real Estate agent you likely didn’t have time to shop for any Black Friday deals. Luckily, it’s 2017 and we have Cyber Monday! This Cyber Monday we’ll be sharing the best deals for your Real Estate business. Check out our list below to snag some awesome deals for both you, your clients, and your team members.

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Topics: Practical Advice


How to Optimize Your Zillow Profile

Posted by Kristina Brunnler

Nov 15, 2017 6:00:00 AM

Many agents wonder what to include in their Zillow profile, in addition to their Trulia, Realtor.com and other search site profiles. The Zurple team examined top agent profiles in our local market to compile a list of must have mentions.

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Topics: Lead Gen & Engagement


4 Real Estate Lead Capture Form Best Practices

Posted by Kristina Brunnler

Nov 13, 2017 6:00:00 AM

Lead capture best practices ensure your landing pages maximize conversion rates. Understanding which practices increase your lead generation rate will ensure you make the most of your real estate website. Follow the four strategies below to ensure your real estate website is capturing the maximum amount of leads.

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Topics: Lead Gen & Engagement


Could Your Real Estate CRM Be Killing Your Commission?

Posted by Kristina Brunnler

Nov 8, 2017 5:00:00 AM

Many agents don’t believe in online leads. However, most don’t understand how their team’s nurturing campaigns for these online leads work. Lead-velocity is the metric used to determine the time it takes for a generated contact to become a sales-qualified lead. This metric can determine whether you and your team are effectively nurturing online leads generated and provide an overall check on the health of your Customer Relationship Management (CRM) system. An unhealthy Real Estate CRM can slow down business and ultimately decrease sales and your commissions. Below we've outlined five common ways a CRM can slow down your pipeline velocity.

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3 Metrics for Real Estate Emails

Posted by Kristina Brunnler

Nov 1, 2017 6:30:00 AM

Email is still one of the most effective ways to nurture real estate leads. Most agents fail to take advantage of email marketing’s full potential by focusing on only two metrics: open rates and clicks. However, there’s much more to consider, besides just whether leads opened your emails and clicked on links. Use the three metrics below to assess the effectiveness of your email marketing

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Topics: Buyer & Seller Insights


5 Emails You Should Be Sending Seller Leads

Posted by Kristina Brunnler

Oct 30, 2017 8:00:00 AM

According to the National Association of Realtors® 2016 Profile of Home Buyers and Sellers, 72% of home sellers contacted just one agent before choosing their agent. This means your follow-up with sellers is extremely important! You’ll want to make multiple touches to prove you’re serious. Below we outlined the 5 types of emails you should be sending seller leads to make yourself stand out from your competition.

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Topics: Buyer & Seller Insights


10 Real Estate Lead Generation Ideas for Fall 2018

Posted by Kristina Brunnler

Oct 25, 2017 6:00:00 AM

With the slower winter months ahead of us, your pipeline could probably use a defrosting. Luckily, the Zurple marketing team is chalk full of great lead generation ideas. Try the 10 real estate lead generation ideas below to spice up your pipeline (without ever mentioning pumpkin spice).

 

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Topics: Lead Gen & Engagement


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