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Kristina Brunnler

Recent Posts

4 Reasons Real Estate Lead Generation Software Doesn't Always Work

Posted by Kristina Brunnler

Aug 21, 2017 7:41:42 AM

Time and time again, we are approached by real estate agents who've failed to generate viable leads using another lead generation product. The trouble is many don’t agents know what qualities their lead generation software was missing in order to generate a sustainable amount of leads. We’ve outlined below some of the most common reasons lead generation software fails to generate any leads. Be sure your next marketing investment offers a solution to the four problems listed below.

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Topics: Lead Gen & Engagement


Product Update: Zurple is Now Integrated with Dotloop

Posted by Kristina Brunnler

Aug 17, 2017 8:00:00 AM

Dotloop is the real estate industry’s premier transaction management software tool. It puts the agent, client, vendor, and associates in an information loop with one another by creating a single location for all transaction materials. This gives agents the ability to manage the entire transaction through one portal.

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Topics: Zurple Product Updates


8 Signs a Real Estate Lead Isn't Serious About Purchasing a Home

Posted by Kristina Brunnler

Aug 16, 2017 6:00:00 AM

2017 is a seller’s market, meaning buyers are at a disadvantage. Many aspiring home owners this year will team up with agents, only to never find their dream home. As a buyer’s agent nothing is more frustrated than allocating time and money towards a lead, only to never close a deal. That’s why we’ve created a checklist below. Beware of these of 8 signs that a real estate lead might be wasting your time.

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Topics: Lead Gen & Engagement


Agent Insights - 5 Good Reasons to Have a Broker's License

Posted by Kristina Brunnler

Aug 15, 2017 8:35:45 AM

Agent Insights - In this edition of Agent Insights, Debbie Reynolds, a Clarksville, Tennessee real estate agents, shares five reasons agents should puruse their broker's license.

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Topics: Agent Insights, Building Your Brand


Is Your Morning Routine Sabatoging Your Real Estate Career?

Posted by Kristina Brunnler

Aug 9, 2017 6:30:00 AM

Real estate agents have a lot in common with entrepreneurs. Both make the decision each day of whether or not they’d like to be successful. This is why having a productive morning routine is so important to your real estate career. We’ve outline tips below to ensure you maximize your productivity each morning.

 

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Topics: Practical Advice


Agent Insights - 3 Wasteful Ways to Promote Your Open House

Posted by Kristina Brunnler

Aug 8, 2017 6:30:00 AM

Agent Insights - In this edition of Agent Insights, Greg Nino, a Re/Max agent in Houston Texas, shares some of the craziest open house tips he has heard.

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Topics: Agent Insights


How to Manage Your Real Estate Leads Without Losing Your Mind

Posted by Kristina Brunnler

Aug 7, 2017 6:00:00 AM

Many agents fail to convert leads, because they are not managing leads effectively. Many real estate teams manage leads ineffectively because they are either (1) Using an out-of-date CRM or (2) Not taking full advantage of their CRM. Nurturing leads until conversion takes great patience and attention to detail. With the right CRM agents can save time and increase conversion rates. Automating features such as lead follow-up, note taking, and distribution will make all interactions with leads seamless. Follow the tips below to better manage your leads and maximize your potential for conversion.

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Topics: Lead Gen & Engagement


Realtors®: Take this quiz and we’ll tell you how well you close online leads

Posted by Kristina Brunnler

Aug 2, 2017 6:30:00 AM

Converting online leads into clients takes time. Real estate agents must develop a strong relationship before leads are willing to place the agent in charge of the biggest transaction of their life. Unlike referrals or personal contacts, online leads know nothing about you other than your online brand persona. And the truth is, many agents fail to convert online leads. All agents on sites such as Redfin, Trulia, Zillow, and the like are competing with dozens of other agents in their area. However, agents with strong lead nurturing pipelines have higher conversion rates. Take the quiz below to find out how your lead follow-up compares with other agents in your area.

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Topics: Lead Gen & Engagement


Agent Insights - Questions About the Appraisal Process

Posted by Kristina Brunnler

Aug 1, 2017 11:34:43 AM

Agent Insights - In this edition of Agent Insights, Joan Cox, a Denver area Broker and Realtor®, shares important questions you or your clients might not know about the appraisal process. 

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Topics: Agent Insights


3 Ways the Facebook Pixel Can Help Realtors® Capture More Leads

Posted by Kristina Brunnler

Jul 31, 2017 6:00:00 AM

Don’t know what the heck a Facebook Pixel is? Don’t worry we’re about to explain what it is and how it can help real estate agents generate leads.

The definition of a Facebook Pixel, according to, well, Facebook, is as follows:

“The Facebook Pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.”

In other words, a Pixel is a code agents can insert into their website that lets Facebook know what actions visitors took on their site. The Facebook Pixel only benefits agents with active Facebook ads. Most agents use Facebook ads to target seller leads with home worth ads, while some use the ads to generate buyer leads. Some of the benefits of Facebook Pixel are below:

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Topics: Lead Gen & Engagement, Productivity & Apps


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