Feb 12, 2018 6:00:00 AM
More and more reports are showing that Americans prefer text messages to phone calls. In fact, The Chicago Tribune reported Americans spend a reported 26 minutes a day texting, compared to 6 minutes on phone calls. With mobile devices, the lines between professional and personal worlds get a bit blurred. And of course as a real estate agent, you may be wondering how your texts should look, sound, and when to send them. In this blog we’ll get down to the do’s and don’ts of texting as a real estate professional –
Topics: Lead Gen & Engagement
Feb 7, 2018 6:00:00 AM
So you’ve drafted killer email templates for buyer leads because you figure you might as well create a script you can use for reoccurring scenarios with buyer leads. To your dismay your emails don’t get the response you hoped for. Or maybe you’ve spent hundreds on email automation software, but fail to see any of your emails generate a response. That’s because generic email templates aren’t a one size fits all solution to nurturing leads.
Feb 2, 2018 8:00:00 AM
Constellation Real Estate Group announced yesterday its acquisition of Real Estate Digital. In case you didn't know, Constellation Real Estate Group is a leading provider of software products designed specifically for real estate industry professionals. Zurple along with Real Estate Digital, Market Leader, Sharper Agent, Birdview, and many others belong to the Constellation Real Estate Group.
Topics: Message from Zurple
Jan 31, 2018 6:00:00 AM
Alright, so you feel like you’ve hit a slump. You may be having trouble generating leads, converting online leads, or finding your niche market. Some agents will consider coaching services. However, hiring a real estate coach is not always a quick fix to your problems. A good real estate coach worth every penny can extend their years of industry experience and insights. But, before you put hundreds down on a coach, try collecting as much FREE advice as you can. Below are a few alternatives to hiring a real estate coach –
Topics: Practical Advice
Jan 29, 2018 6:00:00 AM
They say the best place to bury a dead body is on the second page of Google search results? This may be a bit cynical, but am I right? As a real estate professional if you’re not turning up in local search results, you’re losing out on business. At Zurple our mission is to help agents grow their business online, that’s why we’ve provided these five tips on ranking high on search engine results.
Topics: lead generation
Jan 26, 2018 6:00:00 AM
In many industries traditional marketing is DEAD. However, that’s not necessarily the case in real estate. Many agents continue to see return from traditional marketing pieces print listing flyers, print ads, and open house signs. However, tech-savvy agents know how to take it a step further and maximize ROI on traditional marketing tactics by repurposing it for online content. Check out some of the ways agents can refurbish their traditional marketing materials for online content -
Jan 18, 2018 6:00:00 AM
If you’ve ever wondered what separates top producers from average agents, you’re not alone. Find out how top producers are turning online real estate leads into offline clients in Zurple’s upcoming webinar – Closing Online Leads in 2018 – what you need to know about lead intelligence.
Jan 17, 2018 6:00:00 AM
With the start of a new year, many Real Estate agents are motivated to take on new marketing initiatives. However, the start of a new year also means a slower sales season. The Real Estate market typically slows down during winter months, making it difficult to allocate additional marketing dollars towards new projects. That’s why the Zurple team decided to share these royalty free real estate stock sites to help you save a few extra dollars. In this post we’ll be sharing eight sites that are perfect for finding royalty free real estate stock images.
Topics: Social Media Marketing
Jan 15, 2018 6:00:00 AM
What does it take to turn an online lead into an offline client? Well, blog products, success coaches, seminars, paid advertisements, and the like promise to turn your online real estate leads into real life clients. However, the reality is in an ever-changing online world, agents must stay on top of their game if they want any share of online leads. In this article we’ll be sharing a few tips on how internet marketing and the latest developments in lead intelligence technologies can be used to convert online leads.
Topics: Lead Gen & Engagement