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Pacifico "PJ" Ortiz Luis

Recent Posts

How to Interact With Your Real Estate Leads by Knowing Their Love Language

Posted by Pacifico "PJ" Ortiz Luis

Feb 15, 2018 6:19:00 AM

"The Five Love Languages" is a book written by Dr. Gary Chapman. In the book he details how different people will communicate with their partners. While its primary use is for romantic relationships, this can be translated to intrapersonal relationships like with your children, with your colleagues, and with your real estate leads.

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Topics: Lead Gen & Engagement, lead generation


Agent Insights - I Won't Discount, but I Will Give You an Extra Perk

Posted by Pacifico "PJ" Ortiz Luis

Feb 13, 2018 6:02:00 AM

Agent Insights - In this edition of Agent Insights, Alan May, a REALTOR® from Evanston, IL, shares with us how he responds to inquiries requesting he lower his comission. We don't believe you should sell your services short, especially if you are providing great value to your clients. Read more for his response.

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Topics: Agent Insights


Maybe It's Not a Great Idea to Drive Your Real Estate Clients?

Posted by Pacifico "PJ" Ortiz Luis

Feb 8, 2018 6:00:00 AM

Here's a question: Should you drive your real estate clients? Why or why not? This is such a divisive topic amongs real estate agents, that we figure we would shed some input on it.

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Topics: Practical Advice, Lead Gen & Engagement


Agent Insights - Quick and Helpful Instagram Tips You Need to Know About

Posted by Pacifico "PJ" Ortiz Luis

Feb 6, 2018 6:30:00 AM

Agent Insights - In this edition of  Agent Insights, Joy Bender, a digital marketer and luxury real estate agent based out of San Diego, CA share with us a few tips on how to use Instagram effectively. After you read this article, be sure to read her blog for more tips...and follow her Instagram and Pinterest to see how to properly post visual content online!

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Topics: Agent Insights


Should You Use a Script When Calling Real Estate Leads?

Posted by Pacifico "PJ" Ortiz Luis

Feb 1, 2018 3:03:00 PM

Have you ever spoken to somebody on the phone that was using a script? Chances are you have, but did not even notice it. (Of course, the times you do notice it, it is fairly awkward) Today we answer the question: Should you use a script when calling real estate leads?

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Topics: Lead Gen & Engagement


Agent Insights - So You Passed Your Test, Now What?

Posted by Pacifico "PJ" Ortiz Luis

Jan 30, 2018 8:42:37 AM

Agent Insights - In this edition of  Agent Insights, Jess Stone of Southbend, IN is a (sort of) new agent that has been in the business for 3 years. She is trying to help agents that are just getting started by starting a blog of her experiences, to offer insight an answer questions that new real estate agents likely have.

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Topics: Agent Insights, Buyer & Seller Insights


4 Easy Ways to Re-engage Your Old Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis

Jan 25, 2018 6:02:00 AM

You get tons and tons of real estate leads online, right? On a good year you would close maybe 10% of those? Then what about the other 90%? What kind of purgatory are these leads condemned to? Do they continue living in a studio apartment? Everybody needs a home!

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Topics: lead generation


Agent Insights - What's in a Script?

Posted by Pacifico "PJ" Ortiz Luis

Jan 23, 2018 6:00:00 AM

Agent Insights - In this edition of  Agent Insights, John Meussner, a loan officer licensed in CA, CO, DE, FL, GA, MD, NC, NJ, PA, TN, TX, and VA (wow!) gives us advice on how to put together a script for when you inevitably call your leads. For more articles by him, be sure to check out his Active Rain profile!

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Topics: Agent Insights, Buyer & Seller Insights


Agent Insights - Real Estate Marketing Tips For Sellers

Posted by Pacifico "PJ" Ortiz Luis

Jan 16, 2018 6:00:00 AM

Agent Insights - In this edition of  Agent Insights, Petra Norris, a real estate agent based out of Lakeland, FL. She is an expert on real estate marketing and everything to do with Lakeland, and why you should live there. For more articles by her, be sure to check out her blog!

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Topics: Agent Insights, Buyer & Seller Insights


Is Print Marketing for Your Real Estate Business REALLY Dead?

Posted by Pacifico "PJ" Ortiz Luis

Jan 11, 2018 6:16:00 AM

Marketing your real estate business has come a long way in the past few years. Remember when fax machines were the latest and greatest piece of technology? You could fax pictures to your clients to save time from looking at homes. Jump to today...

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Topics: Lead Gen & Engagement


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