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Pacifico "PJ" Ortiz Luis

Recent Posts

Agent Insights - What Do Buyer's Agents Do?

Posted by Pacifico "PJ" Ortiz Luis

Nov 21, 2017 12:21:22 PM

Agent Insights - In this edition of Agent Insights, Nathan Garrett, a real estate agent serving the Oldham County area, shares 16 reasons real estate agents should hire a Buyer's Agent. Share these reasons with your buyer leads.

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Topics: Agent Insights


Are You Not Generating Real Estate Leads at Open Houses?

Posted by Pacifico "PJ" Ortiz Luis

Nov 16, 2017 6:00:00 AM

There is much debate in the real estate industry on the viability of open houses as a lead generation strategy. Regardless of what side of the conversation you are, there are a few action items to take if you are a proponent of the open house debate.

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Topics: Lead Gen & Engagement


How to Nurture Your Real Estate Leads This Thanksgiving, And Have Time For Family

Posted by Pacifico "PJ" Ortiz Luis

Nov 9, 2017 7:01:00 AM

Are you excited for your time off this Thanksgiving? Or are you currently working in the real estate industry? Real Estate may slow down, but it doesn’t fall asleep during the holidays. We want you to spend time with your family this holiday season. Read more to find out how you can do this.

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Topics: Lead Gen & Engagement


Factors That Influence Cost Per Lead in Real Estate Marketing

Posted by Pacifico "PJ" Ortiz Luis

Nov 2, 2017 7:30:19 AM

One the most important key performance indicators that real estate agents look at is their CPL, or Cost Per Lead. How many leads are you getting and how much money are you spending on them? You can ask your website provider how many leads you might get, but it is not ethical to guarantee leads as there are a few variables that will affect your CPL.

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Topics: Building Your Brand, Stats & Training, lead generation


5 Scary Haunted House Movies for Real Estate Agents to Watch

Posted by Pacifico "PJ" Ortiz Luis

Oct 31, 2017 8:41:09 AM

It’s Halloween. Today is a good day to stay in and relax. We have compiled a list of movies that you might find some value in, as real estate agents. These films are not likely to improve your career in anyway, but they will at least be entertaining.

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Topics: Just for Fun


The Best Photography Apps for Real Estate Agents - Part 2

Posted by Pacifico "PJ" Ortiz Luis

Oct 26, 2017 7:00:00 AM

It is a safe bet that the majority of your marketing materials are visual. You will need to create fantastic pictures to grab the attention of a potential home buyer or seller, or at least the bare minimum of good quality images. Our recommendation would be to look into investing in professional real estate photography services...but if you prefer to do it yourself, there are a few apps we would recommend. Just make sure to not end up on our real estate photo fails list.

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Topics: Productivity & Apps


Why Real Estate Leads from the Internet Stink

Posted by Pacifico "PJ" Ortiz Luis

Oct 19, 2017 9:25:12 AM

You are out having lunch with one of your clients, when suddenly a pungent scent taints the nearby air. You try to pass it off like it wasn’t you that dealt it. You look around and realize, it’s an internet lead! Do they really stink that bad? To answer that, we must quote an anonymous ancient philosopher that uttered the words “You smelt it, you dealt it”.

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Topics: Lead Gen & Engagement


Agent Insights - Its Time Your Real Estate Blog Posts Got GRAPHIC!

Posted by Pacifico "PJ" Ortiz Luis

Oct 17, 2017 7:00:00 AM

Agent Insights - In this edition of Agent Insights, Kevin Vitali, a Tewksbury MA Real Estate Agent servicing Northeastern Massachusetts, gives us some great tips to catch the attention of web surfers with eye-popping images for your real estate blog.

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Topics: blog


Why You Should Follow Up with Real Estate Leads Immediately

Posted by Pacifico "PJ" Ortiz Luis

Oct 12, 2017 7:00:00 AM

Quick! You are at home making instant noodles, and your phone pings you with an alert. It’s a lead! You have a somebody looking at homes in one of your farming areas! Do you: A) Finish cooking and eat your dinner? Or B) Turn off the stove and order take out?

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Topics: Lead Gen & Engagement, Buyer & Seller Insights


Why IDX Sites are Better than Non-IDX Sites for Real Estate Websites

Posted by Pacifico "PJ" Ortiz Luis

Oct 5, 2017 12:14:27 PM

We understand it may be overwhelming having so many different companies pitching you their real estate website services. We get it. As agents, you want a website that will bring you results. Something to consider when choosing a website host is if you want a website with or without IDX.

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Topics: Practical Advice


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