Did you know that 60% of millennials expect a consistent experience when engaging with brands online, in-person, or by phone? Branding, and consistent branding, is one of the most important aspects for marketing your business, no matter its size. Branding might seem like a boring marketing term and isn’t worth the effort, but when you put in the effort to brand your business correctly, you can get the edge over competing agents that you’ve been waiting for.
Here are 4 tips for branding your real estate business:
Having a marketing strategy is not optional. Consider the following:
Goals: What is the goal of your marketing plan? Is it to expand your company to accommodate an increase in business? Is your goal to maintain? Writing these goals out will allow you to gear your marketing plan according to your goal.
Objectives: What steps are you going to take in order to obtain your goals? Are you going to use direct mail? Social media? Email marketing? TV commercials? Write out the steps that you are going to take in order to market your business successfully.
Budget: What’s your marketing budget? No matter what the business is, you are going to need to spend some money on marketing. Be realistic with your budget and plan accordingly to stick on budget.
Check out your competitors, both local, and industry giants. What are they doing to be successful? What are their strengths? Weaknesses? Understanding what your competition is doing to be successful can help you with defining your business. Keep in mind that it’s okay to use some strategies that you see other agents in the industry doing. Sharing is caring! :)
Try creating a catchy slogan and tie it to your brand. Keep the theme of your overall business branding message though so that you stay consistent. Take agent David Soldwisch, from PMZ Real Estate, for example - “More than Just your Realtor.” It’s simple and to the point, but most importantly it’s easy to remember. You are going to want to do anything you can to differentiate yourself from other agents.
Pro Tip: KISS - Keep It Stupid Simple. If your slogan is too long, it will be hard to remember. Less is more.
When it comes to your logo, less is definitely more. Logos need to be easy to read and should grab the attention of prospects. Once you have a logo, use it on EVERYTHING that you do. This includes email footers, flyers, postcards.
If you want to succeed in a competitive business like real estate, branding is not optional. If no one knows who you are, why you are the best, and what you can do to help them, then you won't be getting the amount of new clients you’re hoping to work with. Apply these branding tips to your real estate business and see how your success improves!