Close More Real Estate Leads Using Rapportive

Posted by Ryan Owen

Mar 14, 2014 2:42:00 PM

At Zurple, we look for every opportunity to help our customers save time and make money.

To that end, we want to share a tool called Rapportive that we learned about from Chris Smith, chief evangelist at Inman News. Rapportive is a free tool for Gmail users. Rapportive shows you a photograph, city of residence, job title and social media profiles of contacts from inside your inbox.

Using Rapportive in conjunction with Zurple can significantly enhance the personal conversations you have with your real estate leads.

Rapportive for Real Estate

Use Rapportive’s Information to Spark Conversations With Zurple Prospects

A Zurple customer, Owen Properties, has been testing Rapportive in conjunction with Zurple and has had great success.

The upshot of Rapportive when used with Zurple is you know whether your Zurple lead is the CEO of a publicly traded company or a local school teacher. These example job descriptions match two recent Zurple leads of ours,” said Tom Owen, founder of Owen Properties.

“Because of Rapportive, we knew the CEO had the potential to be an all-cash buyer and could purchase an expensive home. We notified him about high-end homes not currently on the MLS and successfully started a buying conversation.”

For the schoolteacher, the Owen Properties broker wrote an email not only about relevant properties based on her click-stream behavior, but also highlighting his personal admiration for teachers, which was genuine because the broker’s mother has taught kindergarten and first grade for 30+ years. The personal approach started a conversation that led to a buyer-agent relationship.

More Conversations Mean More Closings

Zurple’s core philosophy is that the way to more closings is through more conversations. The more you know about your Zurple real estate leads, the better you tailor messages to spark conversations. Remember, Rapportive is a free tool. Download the tool and try it for a few days, and then tell us what you think. We, along with rest of the Zurple community would love to hear about your experience in the comments.

Topics: Realtor Tools

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