11 Ways Create Share-Worthy Real Estate Content That Dominates The Web

Posted by Jessica Schweppe

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Aug 10, 2015 11:49:07 AM

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Two million new blog posts hit the web each and every day - so how on earth are you supposed to get your content to stand out? In all honesty, though it sounds like a daunting task - it's truly not that complicated. If you follow these guidelines, you'll start to see the SEO benefits and new lead gen payoff in no time!

How to Create Share-Worthy Real Estate Content That Dominates The Web:

  1. Use interesting visuals:

    Which one are you most likely to click on - an article that has a photo of a man at a computer desk or an article that has a photo of a dog in a fireman costume? Exactly. When it comes to visuals, think outside the box and try to come up with interesting, curiousity piquing images that tie into your content.

  2. Write content that is helpful:

    When you have a question, turn to Google to search for an answer and find what you're looking for within the first three results, don't you get excited? So do your leads! The best way to rank well in search results is to answer questions your potential buyers and sellers have about real estate in your area and optimize your posts around keywords in those questions. How do you figure out what questions to answer? Write down questions your leads and clients ask you, look through Trulia, Zillow and Realtor.com forums and check out Google Trends.

  3. Offer solutions to problems:

    In addition to answering questions, it's beneficial to offer solutions to common real estate problems. For example, you could write a post on what to do if your San Diego home value is lower than you expected or on how to get more house for your money in San Diego County. Providing solutions to common buyer and seller challenges is not only a great way to build a library of valuable content, it's also a great way to develop content that people will share with friends and family. It also gives you an opportunity to demonstrate how your services can help solve problems - just try not to be too preachy (we'll get to that in a bit...).

  4. Provide content that is timely and relevant:

    If there's a hot-button real estate issue happening in your community - blog about it! Sometimes referred to as "newsjacking", quickly addressing issues that have a wide following is a great way to not only showcase your expertise and show that you're up to speed with important community issues, it also helps build brand awareness. When done correctly, publishing a timely post can generate a large increase in traffic that can help you connect with new potential leads. 

  5. Be a person, not a business:

    Before blogging became a mainstream method of communication, most content produced was coming from companies, meaning it was typically formal and straightforward. Today, there's a lot more freedom to inject some personality into your posts - and people tend to prefer reading content that's got a human element to it. When appropriate, toss in a little humor and personal pizzaz to make your content fun to read and easy to share.

    Pro Tip:
    Come up with blog titles that are eye-catching and invite others to share their thoughts on the topic. Use our free blog title brainstorming worksheet to get started.

  6. Make sure you know what you're talking about:

    One of the fastest ways to get people to dislike your content (or lose trust in you all together) is to post innacurate information about the topic you're discussing. If you're stating facts, always cite a source. If you're stating an opinion, make it known that the sentiment is coming from you. Build trust by focusing on producing well-crafted, well-reserached content.

  7. Prioritize easy-to-read formatting:

    Believe it or not, the average human attention span (8 seconds) is now officially shorter than that of a goldfish... thanks technology! All the beeping, buzzing and pinging has created a new level of... what was I saying?

    Anyway - the point is, you need to be sure to break your content down into easy-to-read formatting. Use lists, bullet points, whitespace between topics - anything that'll make it easy for skimmers to skim. If you have a call to action, make sure it stands out and is easy to identify and process.

  8. Appeal to emotions:

    As you've probably noticed, some of the most highly shared stuff out there will either make you laugh, cry or laugh-cry (it's rough, I know). People like to laugh, people like to read about thought-provoking topics, people like warm and fuzzies and people like solutions to problems they're facing in their life. When it makes sense to do so, appeal to emotions with your content for optimum shareability. 

  9. Use interesting visuals:

    Which one are you most likely to click on - an article that has a photo of a man at a computer desk or an article that has a photo of a dog in a fireman costume? Exactly. When it comes to visuals, think outside the box and try to come up with interesting, curiousity piquing images that tie into your content.

  10. Stick with the 80/20 rule:

    Only talk about your business 20% of the time - save the other 80% of your content for helpful industry insights, buyer and seller tips and other engaging content. The goal of content marketing is not to wow people with how amazing your business is, it's to build their trust and your credibility by being helpful. After all, people don't care how much you know until they know how much you care - and sharing valuable content shows that you sincerely care about your connections.

  11. Make it easy for people to share:

    Make sure your blog has share links incorporated into it's design and add share links to your email campaigns. Also, promote your content on all of your social channels where it's easy for others to share with their networks. Doing so will not only make the ability to share much easier, it will also expand your reach to new audiences - for free!

Follow these 10 tips on creating share-worthy real estate content to generate and engage buyer and seller leads, build trust in your brand, build your brand awareness and ultimately, get more clients.


 Compelling titles are critical in creating share-worthy content:

Download Your Blog Title Brainstorming Worksheet

Topics: Practical Advice

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