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How to Retain A Strong Real Estate Team During Difficult Times

Posted by Kristina Brunnler

May 15, 2017 8:00:00 AM

We’ve all been there. Your business just seems to be falling apart. Team members are more concerned with clients than one another. Everyone is bickering over lead ownership and the office just ran out of coffee creamer. Don’t fret, we’ve created this list of common problems Real Estate teams encounter, along with effective solutions to them.

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Solutions to the Most Common Real Estate Team Problems

Write Formal Job Desciptions

If your real estate team members have undefined lists of duties or expectations, maybe it’s time to write a formal job description. Always start  analyzing current team members strengths and weaknesses before drafting. 


Align Your Goals

Another common pitfall teams face  is when members have different sets of goals. If one member wants to increase sales numbers, while the other is interested in farming emerging markets, you’ll have competing interests. Think of the stereotypical married couple that cannot agree on a home: One might prefer a brand new, 5 bedroom suburban tract home, while the other might prefer an inner city, craftsman style fixer upper. Without a common goal and a little bit of compromise, the two will never find a home and your team will continue to be misaligned.


Give Credit When It's Due

Another common pitfall teams face  is when members have different sets of goals. If one member wants to increase sales numbers, while the other is interested in farming emerging markets, you’ll have competing interests. Think of the stereotypical married couple that cannot agree on a home: One might prefer a brand new, 5 bedroom suburban tract home, while the other might prefer an inner city, craftsman style fixer upper. Without a common goal and a little bit of compromise, the two will never find a home and your team will continue to be misaligned.


Balance Responsibilities

Team members who carry more than their own weight will eventually become spiteful. Evaluate each team member’s strengths and decide which responsibilities.


Schedule Time to Communicate

The team leader should block and enforce team meeting times. They should be clear that these meetings are mandatory, regardless competing client’s interestings. It’s also important that leaders don’t cancel meetings, as other agents will otherwise receive the impression that these meetings are unimportant.


Assign Leads According to Marketing Spend

One good of thumb from NAR is that each agent should spend about 10% of their commision should go to their marketing budget. Arguments of rights to leads are frequent amongst teams with uncoordinated marketing budgets. Team members who contribute greater portions of money and time into lead generation should have rights to those earned leads. 


Zurple’s back office gives account owners the ability to edit and automate lead workflows. That means leaders can assign leads based on each agent’s contributing marketing spend, as well as leads’ geographic location, preferred properties, and price range. Arguments over who generated the lead will also be eliminated with Zurple’s CRM capabilities that allow agents to track each lead’s entire life cycle.


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Topics: Building Your Brand

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