Halloween isn’t limited to those who sell candy corn and costumes. You can scare up real estate leads over Halloween if you’re willing to be creative and engaged with your community.
Put these 5 Halloween marketing tips to good use:
Host and make it memorable:You can go all out on Halloween and host any kind of event for Halloween. It can be a haunted house where you give away candy and branded promotional items. You can foster a sense of community and partner with a local farmer and other businesses to make a cornfield maze featuring all the participating businesses with giveaways and prizes. Organize a contest for the best Halloween costume and feature the winner on your website and social media (with the permission). The options are endless.
Get creative with your promotional items:Halloween lets imagination run free. People expect unique marketing campaigns that will scare or entrance them. No one complains that Halloween is too commercialized. Take advantage of this easy-going marketing environment to attract and engage customers with memorable posters, postcards, catalogs, flyers, door hangers and creative promotional offers.
Play it safe and appeal to parents:Parents want to know that the candy their child collects on Halloween is safe. Place your candy in a sealable bag along with your business card. Write a catchy note on the back of the card letting parents know that your candy treat is safe and extend it into inviting parents to work with you to experience a safe and professional experience.
Inform and entertain while adding value:Add value to your emails and flyers by creating a special Halloween edition complete with ghost stories, haunted history facts, creative Halloween decoration ideas and party recipes. You want people to remember you by providing value and entertainment at the same time.
Gifts for past and current clients:Hand deliver Halloween themed gift basket to your most valuable clients. This personalized service will keep you on top of mind of people who are in your prime Sphere of Influence.
Pro tip: provide Trick or Treat bags to your local Mom's group. Add a reflective tape to them and have your name and contact information on the back.
Have fun this Halloween while being safe!
How have you played up Halloween in promoting your business? Share in the comments below.