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How to Write Real Estate Blogs that Attract Seller Leads

Posted by Kristina Brunnler

Mar 1, 2017 8:54:02 AM

Tired of cold calling and emailing FSBOs? Start a blog. There’s a common misconception that blogs are time intensive and are only good for increasing brand awareness. However, publishing relevant content on a consistent basis increases your Real Estate website’s chances of appearing on the first page of Google. So, start writing on topics that help home sellers in your local community. A strong online presence will guarantee you spend less time prospecting online and over the phone, and more time with seller leads in person.

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Follow these tips to write killer Real Estate blogs and start finding seller leads:

Be Informative

When writing your blog article it’s important to remain an influencer. Make sure all your writing is factual and representative of your local community. Make your article informative, the more you educate seller leads, the more likely they’ll be to seek out your knowledge and help.

Exude You

Let your personality shine through the internet. Think of your favorite internet personas and what you like about them. Don’t be afraid to play up your personality towards your target audience.

Use Hyperlocal SEO

It’ll be easier to rank on search engines when using local SEO. Use phrases such as “Where to Find the Best Real Estate Agents in (Your City Name),” “Best Real Estate Brokerages in (Your City Name)” or “Market Forecast for (Your City Name).” You’ll be competing against less websites when sticking to hyperlocal keywords.

Answer Questions Geared Towards Sellers

When thinking of blog topic ideas, think of the first time you sold a home. What questions did you have? What questions would modern day sellers have? Keep in mind what sellers might enter organically into Google search bars. Some blog topic ideas could include: “How long should a home should be on the market?,” “How to use Craigslist to Sell Your Home?”, or “How to Write a Home Listing?”

Keep it Short

Think of the articles you read from you favorite news or entertainment source. They usually aren’t longer than 1,000 words. According to Business Insider, there are now more mobile internet users than desktop users. You won’t be able to keep seller’s attention for long if you write a novel and their reading it from their phone.

Segment Your Audiences

It's important you have a strategy for your blog. Know what days and times are best to post, when seller leads typically begin their agent search, and which topics are seasonal. Having a content calendar will make it easier for you to measure the results of your blog efforts later.

Create a Content Calendar

It’s important you have a strategy for your blog. Know what days and times are the best to post, when seller leads begin typically begin their agent search, and which topics are seasonal. Having a content calendar will make it easier for you to measure the results of your blog efforts later.


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Topics: Lead Gen & Engagement

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