5 Ways to Keep Busy During Real Estate's Slower Winter Months

Posted by Kristina Brunnler

Dec 7, 2016 9:00:00 AM

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Believe it or not, 2017 is just around the corner. With winter upon us, you might be concerned about finding new real estate leads. Fortunately with modern technology, internet is accessible 24/7 from mobile devices and can be used to your advantage during the slower winter months. Buyers can continuously browse listings and you can continue finding new ways to generate real estate leads from now until spring.

Follow these 5 tips to make the slow season less slow:

1. Spend More Time Engaging Leads

Good news, winter buyers are usually serious. Sometimes they need to relocate immediately for work or made a New Year's resolution to purchase a home. According to Trulia, the seller market is also less saturated in the winter. Use your extra time to go the extra mile with these serious prospects. Remember, no matter the time of year, buyer lead quality corresponds with your quality of service.

2. Fine Tune Your Marketing Tools

How much time in 2016 did you spend away from clients on email or social media? You are using social media for marketing right? If not then you should be! Start 2017 out right by leveraging a marketing automation program. Use your extra time to demo new products or attend webinars. There are countless programs that can simplify your listings, website, email, and social media accounts. To create more leads in 2017, try Zurple now.

3. Get in the Holiday Spirit

Remember to thank your current and past clients by sending out Christmas cards and/or gifts. Participate in community events to find new leads and build your brand. Holding a holiday open house can bring some of your current listings off the market sooner. Free holiday treats are an easy way to attract festive buyers.

4. Reflect & Re-evaluate

For some real estate agents, 2016 was their best sales year yet. But maybe you did not meet your 2016 sales goals or you are feeling apprehensive about the 2017 real estate market. Either way take some time to reflect on your year and to study 2017 real estate predictions.

5. Take Time for Yourself & Family

Remember those times during the busy season when you were working non-stop? Maybe you missed a few family events or skipped out on your annual summer vacation. Embrace your down time now and remember you are re-charging for 2017.

It can be easy to get discouraged when sales are slow, but remember to stay positive and to take advantage of your free time. We reap only what we sow, and 2017 will only be as successful as you plan it to be. 


Need to fine tune your marketing tools this slow season? See how Zurple can help!

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Topics: Practical Advice

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