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8 Mistakes that Get Realtor®’s Emails Sent to the Spam Folder

Posted by Kristina Brunnler

Jul 26, 2017 6:00:00 AM

Email marketing is a great way to generate new leads, stay in touch with past clients, and convert existing leads. You may use email as a means to share upcoming events, your CMA reports or your brokerage’s newsletter. However, one difficulty many agents run into is the dreaded spam folder. Luckily, as the real estate industry’s leading email platform, we know quite a bit about spam! Follow our 8 tips below to assure your emails get sent to the inbox.

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Topics: Lead Gen & Engagement


Agent Insights - 9 Things You Can Do to Get Your Real Estate Career Up and Running

Posted by Kristina Brunnler

Jul 25, 2017 12:46:41 PM

Agent Insights - In this edition of Agent Insights, Florida real estate broker, Fred Griffin, shares 9 tips to launching a succesful real estate career. Fred works primarily as an exclusive buyer's broker and has over 30 plus years of real estate experience in the Tallahassee area. 

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Topics: Agent Insights


When It Comes to Email Marketing, This Time It’s Personal

Posted by Kenneth Palmer

Jul 25, 2017 5:12:00 AM

These personalized marketing approaches will give your readers the chance to find the content that is relevant to them. Whatever you might write about, give your reader a chance to fill out a form for more information, this will ensure that they are want to receive emails and future communications from you.

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Topics: Practical Advice


How Sites Like OpenDoor Can Get You More Listings

Posted by Kristina Brunnler

Jul 24, 2017 8:08:50 AM

Recently we’ve seen sites like Opendoor, Knock, and OfferPad take a small portion of real estate sales. Similar to Zillow’s Instant Offers, Opendoor, Knock, and OfferPad purchase homes directly from sellers, then sells the home online to home buyers. These sites essentially maybe displacing real estate agents with carefully calculated algorithms an automated lead nurturing. What consumers don’t like about a traditional home sale is ambiguity and complications. Take the 3 tips below to assure leads your services exceed those of robots.

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Topics: Lead Gen & Engagement


The Best Times to Call Buyer & Seller Leads - By Geographic Area

Posted by Kristina Brunnler

Jul 19, 2017 7:41:09 AM

An agent’s most important resource is their time. However one time consuming responsibility of agents is lead generation and nurturing. Despite all of our modern technologies, many of us answer our phones and far fewer answer our emails. The statistics below are intended to increase your chances of getting in contact with buyer and seller leads. Whether you are cold calling potential prospects or getting in touch with a previous client for a referral, follow the tips below to increase your chances of getting ahold of leads. 

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Topics: Lead Gen & Engagement, Buyer & Seller Insights


Agent Insights - PPC vs. SEO - What's the Difference?

Posted by Kristina Brunnler

Jul 18, 2017 9:30:00 AM

Agent Insights - In this edition of Agent Insights, Shawn Cunningham, co-founder and director of sales at Cunningham Group Real Estate, shares the key differences between SEO (search engine optimization) and PPC (pay per click) marketing. 

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Topics: Agent Insights


Door Knocking! Is it Helping or Hurting Your Real Estate Business?

Posted by Kristina Brunnler

Jul 17, 2017 6:00:00 AM

Most agents are opinionated about door knocking - they either love it or they hate it. Going around knocking on each door, introducing yourself, and handing out marketing materials is not every agent’s cup of tea - but some are better at it than others. However, door knocking is one of the quickest, most cost effective means of getting yourself directly in front of seller leads. Below we’ve outlined the pros and cons of door knocking so that you can decide if it’s a good marketing opportunity for your business.

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Topics: Lead Gen & Engagement, Buyer & Seller Insights


9 Real Estate Marketing Ideas for 2017

Posted by Kristina Brunnler

Jul 14, 2017 6:00:00 AM

So far in 2017, we’ve seen some major changes to the real estate industry. Sites like Redfin and OpenDoor continue to revolutionize real estate market. We’ve also seen interest rates continue to rise steadily and housing inventory reaching all time lows. With these major changes already underway, agents will need to think of new and creative ways to start generating leads for the rest of the year. Get Q3 started on the right foot by trying a few new marketing tactics. We’ve provided marketing ideas that can help you start capturing and converting real estate leads. 


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Topics: Lead Gen & Engagement


Keep Real Estate Leads Nurtured this Summer with this Out of Office Checklist

Posted by Kristina Brunnler

Jul 12, 2017 7:30:00 AM

With the summer months upon us, you likely have a few days off planned. However, you might feel uneasy stepping out of the office during the busy season. Luckily modern technology can keep your lead pipeline in place while you get some well deserved R&R. Use the checklist below to ensure your leads are getting the attention they need while you focus on recharging for the busy months ahead.

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Topics: Lead Gen & Engagement


Agent Insights - Are You Marketing Honestly in MLS?

Posted by Kristina Brunnler

Jul 11, 2017 10:30:00 AM

Agent Insights - In this edition of Agent Insights, Nathan Gesner, broker at American West Realtry & Management in Cody, Wyoming, shares the basics to marketing listings responsibily in your MLS.

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Topics: Agent Insights


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