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4 Ways to Lock in Buyer Leads (Even in a Seller's Market)

Posted by Kristina Brunnler

Oct 2, 2017 6:00:00 AM

In a seller’s market, buyer leads are plentiful. However, this means many are not serious. Buyer leads know they’ll have trouble securing a listing at an affordable price in many markets, so many will attempt to work with multiple agents. Take the steps below to ensure your buyer lead is both serious and serious about you.

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Topics: Lead Gen & Engagement


If You Miss a Call, What Should Real Estate Leads Hear From Your Voicemail?

Posted by Pacifico "PJ" Ortiz Luis

Sep 28, 2017 10:43:44 AM

Life is hectic! Am I right? Multiply that by 10 if you are a real estate agent. We all wish we can be everywhere at once. Emails must be answered, family must be fed, phone calls must be returned. In the likely event you miss a phone call how do you ensure that home buyer or home seller isn’t tempted to find another agent to call?

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Topics: Lead Gen & Engagement


5 Ways Realtors® Can Make the Most of Quarter 4

Posted by Kristina Brunnler

Sep 27, 2017 6:00:00 AM

October 1st marks the start of Quarter 4. As we close 2017, it’s important to check in with our yearly goals, while celebrating all we’ve accomplished this year. See if you’re on track to accomplish these goals you set out at the beginning of the year.  Consider the 5 actions below to ensure you finish the year strong.

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Topics: Practical Advice


Agent Insights - Appraisal Mistakes New Agents Make

Posted by Pacifico "PJ" Ortiz Luis

Sep 26, 2017 10:44:32 AM

Agent Insights - In this edition of Agent Insights, Tom Horn, a Real Estate Appraiser in Birmingham, AL gives us insight on a few mistakes agents make and how to avoid them. Included here are the first 5 mistakes, but please be sure to check out his blog to read the next 5. 

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Topics: Agent Insights


How To Get Your Real Estate Clients to Market For You

Posted by Kristina Brunnler

Sep 25, 2017 6:00:00 AM

There's a new marketing tactic businesses are using to receive free marketing from their customers: it's called UGC. UGC or User generated content is rocking all industries, including real estate. User Generated Content or UGC is a marketing term used to describe any form of unpaid web content created by end users. An example could be an Instagram picture of a consumer using a company’s product.

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Topics: Lead Gen & Engagement


Leaving Your Real Estate Leads Effective Voicemails

Posted by Pacifico "PJ" Ortiz Luis

Sep 21, 2017 7:07:00 AM

Your phone vibrates while you are preparing dinner with your family. You glance at the screen, and it is a real estate lead! You contemplate preparing lobster tonight instead, because you can start eating like royalty once you close this deal! You call them immediately, but they don't answer. You are rerouted to their voicemail...what do you do?

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Topics: Lead Gen & Engagement


10 Items to Include in Your Brokerage's Waiting Room

Posted by Kristina Brunnler

Sep 20, 2017 6:00:00 AM

It’s important that your real estate office’s reception area provides a good first impression. When visitors enter your lobby, they’ll be left alone for a considerable amount of time. This means they’ll have more time to focus on their surroundings. Provide leads and clients with a great first impression by having an impressive waiting room. Be sure your reception area includes the 10 items below to leave a lasting impression.

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Topics: Practical Advice


Agent Insights - Four Ways to Increase Your Open House Sign-Ins

Posted by Pacifico "PJ" Ortiz Luis

Sep 19, 2017 7:00:00 AM

Agent Insights - In this edition of Agent Insights, Shannon Ensor, a REALTOR® in Austin, TX, gives us advice on how increase the quantity of your open-house sign-ins.  Please be sure to also check out her website, as she provides plenty of training resources to help her fellow real estate agents acheive their goals.

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Topics: Agent Insights


Hurricane Harvey - Zurple Gives Back

Posted by Kristina Brunnler

Sep 18, 2017 6:50:08 AM

Hurricane Harvey was a category 4 hurricane that hit the state of Texas on August 25, 2017. To date, Harvey is the most expensive natural disaster to ever hit the United States – creating $180 billion dollars in damage, according to the Balance. This natural disaster undoubtedly has an impact on one of the nation’s last prospering and affordable housing markets. We, the Zurple team, send our condolences to all those affected by this unimaginable event - especially our clients and all members of the Greater Houston Area Real Estate community. 

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Topics: Message from Zurple


Lead Conversion For Real Estate Leads Not Answering Their Phones

Posted by Pacifico "PJ" Ortiz Luis

Sep 14, 2017 9:18:19 AM

Imagine it is the middle of the day,you are on your lunch break, scrolling through your Facebook newsfeed and suddenly you get a call from an "Unknown Caller". What do you do? Do you pick it up? Or do you let it go to voicemail?

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Topics: Lead Gen & Engagement


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