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What To Do When An Agent Leaves Your Real Estate Brokerage

Posted by Kristina Brunnler

Sep 13, 2017 6:00:00 AM

Whether we like it or not, a fact of the real estate industry is that agents switch brokerages. If you’re currently undergoing a loss of a team member, you’re not alone. It’s common in real estate, like most other industries, that team members move onto another company. Many small teams and brokerages do not have a Human Resources department to assist with employee transitions and will benefit from the list below.

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Topics: Building Your Brand


4 Must Have CRM Features for Small Real Estate Teams

Posted by Kristina Brunnler

Sep 11, 2017 6:00:00 AM

From a lead’s perspective, one of the main benefits of working with a real estate team is the increased brain power. When working with an individual agent, leads will miss out on the diverse skill sets only a team can bring (note: there are also a lot of benefits of working with a solo agent as well, such as personal attention). That’s why it’s important for small real estate teams to choose a CRM platform that’ll allow agents to combine their skillsets, actively manage customer relationships, and steam line sales processes. We’ve outlined some of the key features small real estate teams should look for in a CRM below.

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Topics: Building Your Brand


Should You Require Phone Numbers From Real Estate Leads?

Posted by Pacifico "PJ" Ortiz Luis

Sep 7, 2017 7:00:00 AM

A common debate amongst real estate agents is whether to force require phone numbers on lead capture forms. Although there are many benefits and caveats to both perspectives, at Zurple we recommend one.

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Topics: Lead Gen & Engagement


Agent Insights - How to Generate Real Estate Leads If You Do NOT Have a Database

Posted by Pacifico "PJ" Ortiz Luis

Sep 5, 2017 6:59:44 AM

Agent Insights - In this edition of Agent Insights, Beth Atalay, an agent in Orlando, FL shares some tips on how to generate real estate leads if you do not have a database.  We think this is fantastic advice for anybody just starting out, or even a veteran looking for new ideas.

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Topics: Agent Insights


Interesting Historical Facts About Labor Day

Posted by Pacifico "PJ" Ortiz Luis

Sep 4, 2017 7:00:00 AM

Labor Day is that day in September many of us look forward to because it means we get a 3-day weekend. Lately the history of the holiday has been lost on us, so here are a fun interesting facts about Labor Day.

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Topics: Just for Fun


8 Features Top Producers Look For in a Real Estate CRM

Posted by Kristina Brunnler

Aug 30, 2017 9:05:20 AM

There is an overwhelming amount of contact management systems for Real Estate agents to choose from. However, the residential Real Estate industry is unique, in that it has both B2B and B2C features, meaning most agents benefit from only CRMs tailored to their specific needs. That's why agents who are converting a high volume of online leads benefit from Real Estate CRMs built around online lead generation. Many agents wonder what their competition is doing to convert online leads, so we’ve compiled a list of CRM features that should be a part of every top producer’s platform.

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Topics: Practical Advice, Lead Gen & Engagement


Agent Insights - 7 Habits of Highly Effective Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis

Aug 29, 2017 7:00:00 AM

Agent Insights - In this edition of Agent Insights, Bill Gassett, a Metrowest, MA REALTOR®, shares 7 habits you should adopt as a highly effective real estate agent.
Be sure to also check out his related articles:

7 Habits of Highly Effective Home Buyers

7 Habits of Highly Effective Home Sellers

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Topics: Agent Insights


4 Golden Rules of Real Estate Lead Distribution

Posted by Kristina Brunnler

Aug 28, 2017 6:00:00 AM

Lead ownership and distribution is a sore subject in many brokerages. In fact, according to a study published by Inman News, over 60% of real estates agents found their brokerage distributed leads unfairly amongst agents. As a broker, it’s your responsibility to ensure each of your agents is treated fairly. Start with strong distribution rules before taking on new team members. However, if your team is currently experiencing disputes, reconsider how you conduct distribution with on and offline lead sources. Also be sure to read the four rules below to ensure you are distributing leads as fairly and as efficiently as possible.

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Topics: Lead Gen & Engagement


How Millennial Homebuyers Are Finding Their Homes

Posted by Pacifico "PJ" Ortiz Luis

Aug 24, 2017 8:00:00 AM

With the existential realization that many millennials are now in their 30s, it is important to ask yourself what this means for your business as a real estate agent.  While many may think that millennials are killing many industries, we can go ahead and shed that stereotype for the housing market.   

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Zurple Product Update: Customized Lead List Columns

Posted by Kristina Brunnler

Aug 23, 2017 5:30:00 AM

Zurple’s new Customized Lead List Columns allows you to organize your pipeline YOUR way. With this exciting new feature you’ll simplify and segment your sales pipeline while saving time and money. We’ve outlined below how to use the Customized Lead List Columns and the four benefits of this exciting new feature.


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Topics: Zurple Product Updates


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