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The Real Estate CRM of the Future

Posted by Eddie Earnest

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Jun 13, 2014 12:13:58 PM

“I have nothing interesting or valuable to say, so I’m going to waste your time.”

This is the underlying message conveyed to leads and clients on behalf of agents who use today’s real estate CRM systems for ‘automation’.

real-estate-CRMAdditionally – in spite of being highly affordable and configurable – many of today’s systems frustrate the agents who use them, the agents who think they should be using a CRM but can't suffer through the processes of making one ‘work’, and the brokers who can't get their agents to use them. When you add it all up, it’s not difficult to recognize that there’s significant opportunity to improve on today’s real estate CRM software. 

In considering this opportunity alongside the growing success of Zurple’s unique conversation automation software, we put together a ‘wish-list’ of ideas for the Real Estate CRM of the Future.

  • The Real Estate CRM of the Future will allow you to import relationships, not just contacts [tweet this]
  • The Real Estate CRM of the Future will accurately represent your sphere of influence in real-time [tweet this]
  • The Real Estate CRM of the Future will intelligently automate mundane processes like client testimonials, referrals, and introductions [tweet this]
  • The Real Estate CRM of the Future will intelligently automate relevant, timely, personal, and insightful communication to your leads [tweet this]
  • The Real Estate CRM of the Future will ‘do’ the things on your ‘to-do list’ for you [tweet this]
  • The Real Estate CRM of the Future will effectively engage with your leads on your behalf [tweet this]
  • The Real Estate CRM of the Future will ensure that you never miss a business opportunity because you weren’t able to immediately follow-up with a prospect [tweet this]
  • The Real Estate CRM of the Future will know to wish your past clients “Happy Birthday” – on their actual birthday [tweet this]
  • The Real Estate CRM of the Future will be every agent’s best friend [tweet this]
  • The Real Estate CRM of the Future will allow agents to focus on what matters: showings and closings [tweet this]

What are we missing?

The great news is that for some of these ideas, the future is now. Follow the link below to learn more about how Zurple intelligently automates engagement with your leads on your behalf.

See Zurple in Action

Topics: Building Your Brand

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