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Factors That Influence Cost Per Lead in Real Estate Marketing

Posted by Pacifico "PJ" Ortiz Luis

Nov 2, 2017 7:30:19 AM

One the most important key performance indicators that real estate agents look at is their CPL, or Cost Per Lead. How many leads are you getting and how much money are you spending on them? You can ask your website provider how many leads you might get, but it is not ethical to guarantee leads as there are a few variables that will affect your CPL.

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Topics: Building Your Brand, Stats & Training, lead generation


What To Do When An Agent Leaves Your Real Estate Brokerage

Posted by Kristina Brunnler

Sep 13, 2017 6:00:00 AM

Whether we like it or not, a fact of the real estate industry is that agents switch brokerages. If you’re currently undergoing a loss of a team member, you’re not alone. It’s common in real estate, like most other industries, that team members move onto another company. Many small teams and brokerages do not have a Human Resources department to assist with employee transitions and will benefit from the list below.

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Topics: Building Your Brand


4 Must Have CRM Features for Small Real Estate Teams

Posted by Kristina Brunnler

Sep 11, 2017 6:00:00 AM

From a lead’s perspective, one of the main benefits of working with a real estate team is the increased brain power. When working with an individual agent, leads will miss out on the diverse skill sets only a team can bring (note: there are also a lot of benefits of working with a solo agent as well, such as personal attention). That’s why it’s important for small real estate teams to choose a CRM platform that’ll allow agents to combine their skillsets, actively manage customer relationships, and steam line sales processes. We’ve outlined some of the key features small real estate teams should look for in a CRM below.

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Topics: Building Your Brand


Agent Insights - 5 Good Reasons to Have a Broker's License

Posted by Kristina Brunnler

Aug 15, 2017 8:35:45 AM

Agent Insights - In this edition of Agent Insights, Debbie Reynolds, a Clarksville, Tennessee real estate agents, shares five reasons agents should puruse their broker's license.

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Topics: Agent Insights, Building Your Brand


Real Estate in the Digital Age: Your Go to Guide

Posted by Kristina Brunnler

Jun 26, 2017 6:00:00 AM

As entrepreneurs, Real Estate agents must be committed to never ending improvement and adaptability. A career in real estate means a lifetime of learning. However, it can be difficult to stay up to date with technological changes. More and more, leads are using the internet to not only search for homes, but also search for and research an agent. 90% of all home buyers search online at some point during their home search (source). Reference our guide below to see how to optimize your Real Estate business for a digital real estate market.

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Topics: Social Media Marketing, Building Your Brand


The SEO Checklist Your Real Estate Blog Needs

Posted by Kristina Brunnler

Jun 7, 2017 6:05:00 AM

Many real estate agents write blogs solely for SEO purposes. SEO or search engine optimization is the strategies used to increase the amount of visitors to a website by attaining a high ranking on the results page of search engine sites, such as Google or Bing. Real estate agents have a huge investment in SEO, as 90% of home shoppers now use the internet at during their home search according to NAR. However, most agents do not have the time to stay up to date with Google's ever changing algorithm updates. Use this checklist below to optimize your blog posts 

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Topics: Building Your Brand


Friday Freebies: 4 Real Estate Blog Writing Tools 

Posted by Kristina Brunnler

May 19, 2017 9:18:11 AM

Many agents are under the false impression that blogging is a waste of time. This couldn’t be farther from the truth. Agents who blog on a consistent basis expand their online presence and potential customer base. The blog sphere is an excellent space for agents to become real estate experts, providing leads with advice on the buying and selling process. Use these 4 free tools to start your first Real Estate blog or get to started on your next article. 

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Topics: Building Your Brand


How to Retain A Strong Real Estate Team During Difficult Times

Posted by Kristina Brunnler

May 15, 2017 8:00:00 AM

We’ve all been there. Your business just seems to be falling apart. Team members are more concerned with clients than one another. Everyone is bickering over lead ownership and the office just ran out of coffee creamer. Don’t fret, we’ve created this list of common problems Real Estate teams encounter, along with effective solutions to them.

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Topics: Building Your Brand


How to Create a Powerful Brand for Your Real Estate Team

Posted by Kristina Brunnler

May 3, 2017 7:30:00 AM

Science tells us individuals favor Real Estate teams over individual agents. You may ask how this can be. Have you ever heard of the “Cheerleader Effect?” It’s a term in psychology used to describe the cognitive bias that causes people to think individuals are more attractive when they are pictured in a group. Despite the name, the Cheerleader Effect was shown to apply to all women, all men, and mixed gender groups. Some experts believe observers will focus on the group’s most attractive members. Others found that observers prefer to group team members into a single memory.

Make sure your Real Estate team is taking full advantage of this psychological phenomenon with a powerful branding strategy. You and your teammates can appeal to a broader range of leads than you could otherwise as a single agent Follow these 5 tips to ensure your team is marketing itself to it’s fullest potential.

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Topics: Building Your Brand


10 Real Estate Team Building Tips for Brokerages in 2017

Posted by Kristina Brunnler

Mar 13, 2017 8:00:00 AM

If you're reading this, you're probably considering whether to grow your Real Estate team and how to do so. If you have more leads than you can handle and are losing market share to competitors, it's time you accept a helping hand. As a rule of thumb, adding new team members should make your business more profitable in the long run. Consider these tips to ensure your business benefits in the long run.

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Topics: Building Your Brand


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