Friday Freebies: 4 Real Estate Blog Writing Tools 

Posted by Kristina Brunnler

May 19, 2017 9:18:11 AM

Many agents are under the false impression that blogging is a waste of time. This couldn’t be farther from the truth. Agents who blog on a consistent basis expand their online presence and potential customer base. The blog sphere is an excellent space for agents to become real estate experts, providing leads with advice on the buying and selling process. Use these 4 free tools to start your first Real Estate blog or get to started on your next article. 

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Topics: Building Your Brand


How to Retain A Strong Real Estate Team During Difficult Times

Posted by Kristina Brunnler

May 15, 2017 8:00:00 AM

We’ve all been there. Your business just seems to be falling apart. Team members are more concerned with clients than one another. Everyone is bickering over lead ownership and the office just ran out of coffee creamer. Don’t fret, we’ve created this list of common problems Real Estate teams encounter, along with effective solutions to them.

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Topics: Building Your Brand


How to Create a Powerful Brand for Your Real Estate Team

Posted by Kristina Brunnler

May 3, 2017 7:30:00 AM

Science tells us individuals favor Real Estate teams over individual agents. You may ask how this can be. Have you ever heard of the “Cheerleader Effect?” It’s a term in psychology used to describe the cognitive bias that causes people to think individuals are more attractive when they are pictured in a group. Despite the name, the Cheerleader Effect was shown to apply to all women, all men, and mixed gender groups. Some experts believe observers will focus on the group’s most attractive members. Others found that observers prefer to group team members into a single memory.

Make sure your Real Estate team is taking full advantage of this psychological phenomenon with a powerful branding strategy. You and your teammates can appeal to a broader range of leads than you could otherwise as a single agent Follow these 5 tips to ensure your team is marketing itself to it’s fullest potential.

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Topics: Building Your Brand


10 Real Estate Team Building Tips for Brokerages in 2017

Posted by Kristina Brunnler

Mar 13, 2017 8:00:00 AM

If you're reading this, you're probably considering whether to grow your Real Estate team and how to do so. If you have more leads than you can handle and are losing market share to competitors, it's time you accept a helping hand. As a rule of thumb, adding new team members should make your business more profitable in the long run. Consider these tips to ensure your business benefits in the long run.

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Topics: Building Your Brand


Freebie Friday - Real Estate Agent Productivity

Posted by Nicole Finzi

Oct 28, 2016 9:00:00 AM

If you are going to find success as a real estate agent, it is important that you are as productive as possible each day. The more prepared you are for each day, the better your business will perform.

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Topics: Building Your Brand


Freebie Friday - Brand Your Real Estate Business

Posted by Nicole Finzi

Oct 21, 2016 7:33:14 AM

One of the most basic fundamentals of a successful business is branding. Without branding, who would know who you are? The goal of branding is to establish a difference between you and your competitors. No matter what industry you are in, branding is vital to your success. 

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Topics: Building Your Brand


Killer Real Estate Marketing Ideas For 2016

Posted by Nicole Finzi

Aug 18, 2016 7:40:49 AM

Without marketing where would your real estate business be? Who would know about your brand? In order to be successful in the real estate industry, or any other industry for that matter, it is vital to have a marketing plan for your business. How do you plan to grow your business if no one knows who you are?

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Topics: Building Your Brand


Brand Your Real Estate Business the “Right Way”

Posted by Nicole Finzi

Jul 14, 2016 7:30:00 AM

Did you know that 60% of millennials expect a consistent experience when engaging with brands online, in-person, or by phone? Branding, and consistent branding, is one of the most important aspects for marketing your business, no matter its size. Branding might seem like a boring marketing term and isn’t worth the effort, but when you put in the effort to brand your business correctly, you can get the edge over competing agents that you’ve been waiting for.  

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Topics: Building Your Brand


Making the Right First Impression – 3 Expert Tips

Posted by Robin Soldwisch

Mar 15, 2016 8:28:02 AM

As a realtor, you need to master digital communication, including being active on social media, crafting some interesting blogs, and responding quickly to any emails. While all of these are important, success in real estate is often dictated by your ability to interact positively with people face-to-face. And it’s the first impression that often counts the most. Here are three tips for realtors that want to make the right impression that can turn new contacts into clients.

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Topics: Practical Advice, Building Your Brand


How to Kill It in Luxury Real Estate

Posted by Victoria Deubler

Feb 11, 2016 8:00:00 AM

You may have been inspired to get into the luxury real estate niche on your own, or you may have been inspired after watching Bravo TV’s hit series Million Dollar Listing. Either way, you want to dive in. Now - how do you get started?

Well, what is luxury?

According to the Merriam-Webster dictionary, “luxury” is defined as:

luxury

noun lux·u·ry \ˈlək-sh(ə-)rē, -zh(ə-)rē\

:a condition or situation of great comfort, ease, and wealth
:something that is expensive and not necessary
:something that is helpful or welcome and that is not usually or always available

In the real estate industry, the luxury niche requires more than a great track record and market presence to become successful. By infusing luxury into every aspect of your real estate business, whether it’s in your marketing strategy, showings, or client experience, you can become a talented and reputable agent in no time.

 

Use these tactics to make it to the top of your luxury market:

 

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Topics: Practical Advice, Building Your Brand


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