10 Open House Marketing Ideas that Generate Real Estate Leads

Posted by Kristina Brunnler

Jun 23, 2017 6:00:00 AM

It’s no secret that real estate agents hold open houses to promote themselves. If you’re looking to generate buyer and seller leads from your next open house, consider the ten marketing tips below.

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Topics: Lead Gen & Engagement


Why You Should be Making Data-Driven Decisions for Your Brokerage

Posted by Kristina Brunnler

Jun 19, 2017 8:00:00 AM

Data-driven decision management is the business practice of backing actions with verifiable data. Recent technological developments have allowed professionals to mine data with little to no information technology knowledge. Data can help large and small businesses make educated decisions based on credible insights into their business’s performance. Ever wonder how online leads made it from sites like Trulia, Zillow, or Facebook to your website? Or what types of blog articles seller leads are most likely to click on? Data opens removes the veil on your entire company’s performance.

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Topics: Lead Gen & Engagement


How to Convert Realtor.com® leads (and what's different about them)

Posted by Kristina Brunnler

Jun 14, 2017 8:00:00 AM

Before investing marketing dollars in Realtor.com, Trulia, or Zillow, be sure to learn which platform will best fit your business model. Learn the differences between each model and how to make the most of your lisitngs.


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Topics: Lead Gen & Engagement, Buyer & Seller Insights, lead generation


5 Unconventional Ways to Find Motivated Seller Leads

Posted by Kristina Brunnler

Jun 9, 2017 6:00:00 AM

As home prices continue to rise in 2017, more homeowners will become motivated to sell their house. However, traditional seller lead generation tactics, such as calling FSBOs and door knocking are not enough to remain competitive in today’s market. Try these five out of the ordinary lead generation tactics to gain new listings.

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Topics: Lead Gen & Engagement


Here's how to convert more Zillow and Trulia leads.

Posted by Kristina Brunnler

Jun 5, 2017 6:30:00 AM

Zillow leads do not have to be your achilles heel. As more home buyers use online portals, the value of online leads will only increase. Having a firm system in place for communicating and converting online leads is essential in today’s market. This article will cover how to convert more of your Zillow and Trulia leads using Zillow’s Premier Agent. Your system does not have to be Be sure to understand how to convert online leads into in person clients if you’d like to continue your business. Have a strategy to get leads off the site and with you and not other agents.

 


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Topics: Lead Gen & Engagement


You Attract More Leads with Honey than Vinegar

Posted by Kristina Brunnler

May 27, 2017 5:45:00 AM

Real estate is one of the few industries that has not yet been completely transformed by technology. While sites like Trulia, Zillow, and Redfin have removed some of the human to human interaction involved the buying/selling process, 88% of home buyers used an agent or broker to purchase their home this year. In fact, the largest group of first-time home buyers, millennials, are more likely to use a real estate agent than any previous generation, at 90%. Although technology has not dipslaced agents, it has increased the standards of service they're held to. With tools such as home search sites and value estimates, leads are able to self-educate online, raising their expected standards of service. The best real estate agents in 2017 will provide top notch customer service and care. Follow these six tips to start providing real estate leads with the best possible customer service.


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Topics: Lead Gen & Engagement


6 Ways to Connect with Dead Real Estate Leads

Posted by Kristina Brunnler

May 10, 2017 8:00:00 AM

There is a huge value in inactive leads, however some agents are simply too impatient to wait for the lead to convert. In fact, on average, 80% of all general business leads require five or more followups before conversion, according to Huffington Post. Real Estate leads require even more followups. If the average transaction takes five followups, imagine how long it takes to convert a Real Estate lead who is about to make one of the largest transactions of their life. Following the tips below will not only help you save time, but also help you convert or bring those dead leads back to life.
 

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Topics: Lead Gen & Engagement


21 Real Estate Facebook Groups for Lead Generation & Advice

Posted by Kristina Brunnler

May 7, 2017 8:30:00 AM

Are you leveraging Facebook for your Real Estate business? Facebook groups are an agent’s watering hole for Real Estate leads. Many prospective buyers and sellers seek out the advice of others before online. Agents can use the world’s number one social media platform not only for lead generation, but also advice. Use these groups below to grow your Real Estate knowledge and customer base.
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Topics: Social Media Marketing, Lead Gen & Engagement


30 Real Estate Email Subject Lines that Entice Leads

Posted by Kristina Brunnler

May 1, 2017 8:00:00 AM

Email marketing isn’t dead, you may need to just revamp your current campaign. When buyer and seller leads are navigating through their inbox or spam folders, they’re deciding in less than seconds whether an email is worth their time. In fact, one study found 69% of email recipients report email as spam, based on the subject line alone. Email subject lines are a huge component of successful email campaigns. Subject lines, if done correctly, will entice readers to open your emails, not mark them as spam.

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Topics: Lead Gen & Engagement


74 Real Estate Keywords that Boost SEO Rankings

Posted by Kristina Brunnler

Apr 26, 2017 7:30:00 AM

A keyword is a word or phrase used to describe the contents of a web page. Keywords help search engines like Google and Bing identify which web pages match particular web queries. When search engines begin crawling the web, you want to be sure your Real Estate website and blog has the appropriate keywords so that your content ranks higher in search results. For instance if leads begin searching for the best Realtors or average home prices in your city, you’ll want your name to show up in the first few results. When you rank higher in search engine results, you’ll have increased site traffic and capture more leads.

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Topics: Social Media Marketing, Lead Gen & Engagement


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