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Are You Not Generating Real Estate Leads at Open Houses?

Posted by Pacifico "PJ" Ortiz Luis

Nov 16, 2017 6:00:00 AM

There is much debate in the real estate industry on the viability of open houses as a lead generation strategy. Regardless of what side of the conversation you are, there are a few action items to take if you are a proponent of the open house debate.

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Topics: Lead Gen & Engagement


How to Optimize Your Zillow Profile

Posted by Kristina Brunnler

Nov 15, 2017 6:00:00 AM

Many agents wonder what to include in their Zillow profile, in addition to their Trulia, Realtor.com and other search site profiles. The Zurple team examined top agent profiles in our local market to compile a list of must have mentions.

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Topics: Lead Gen & Engagement


4 Real Estate Lead Capture Form Best Practices

Posted by Kristina Brunnler

Nov 13, 2017 6:00:00 AM

Lead capture best practices ensure your landing pages maximize conversion rates. Understanding which practices increase your lead generation rate will ensure you make the most of your real estate website. Follow the four strategies below to ensure your real estate website is capturing the maximum amount of leads.

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Topics: Lead Gen & Engagement


How to Nurture Your Real Estate Leads This Thanksgiving, And Have Time For Family

Posted by Pacifico "PJ" Ortiz Luis

Nov 9, 2017 7:01:00 AM

Are you excited for your time off this Thanksgiving? Or are you currently working in the real estate industry? Real Estate may slow down, but it doesn’t fall asleep during the holidays. We want you to spend time with your family this holiday season. Read more to find out how you can do this.

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Topics: Lead Gen & Engagement


10 Real Estate Lead Generation Ideas for Fall 2018

Posted by Kristina Brunnler

Oct 25, 2017 6:00:00 AM

With the slower winter months ahead of us, your pipeline could probably use a defrosting. Luckily, the Zurple marketing team is chalk full of great lead generation ideas. Try the 10 real estate lead generation ideas below to spice up your pipeline (without ever mentioning pumpkin spice).

 

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Topics: Lead Gen & Engagement


Why Real Estate Leads from the Internet Stink

Posted by Pacifico "PJ" Ortiz Luis

Oct 19, 2017 9:25:12 AM

You are out having lunch with one of your clients, when suddenly a pungent scent taints the nearby air. You try to pass it off like it wasn’t you that dealt it. You look around and realize, it’s an internet lead! Do they really stink that bad? To answer that, we must quote an anonymous ancient philosopher that uttered the words “You smelt it, you dealt it”.

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Topics: Lead Gen & Engagement


Why You Should Follow Up with Real Estate Leads Immediately

Posted by Pacifico "PJ" Ortiz Luis

Oct 12, 2017 7:00:00 AM

Quick! You are at home making instant noodles, and your phone pings you with an alert. It’s a lead! You have a somebody looking at homes in one of your farming areas! Do you: A) Finish cooking and eat your dinner? Or B) Turn off the stove and order take out?

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Topics: Lead Gen & Engagement, Buyer & Seller Insights


How to Stay in Touch with Your Real Estate Leads & Clients

Posted by Kristina Brunnler

Oct 9, 2017 6:00:00 AM

With Q4 already underway, your pipeline maybe feeling a bit frozen. However, now is the time to fine tune your marketing and get in touch with distance real estate clients and leads. Try the five marketing ideas below to convert leads and generate referrals from past clients.

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Topics: Lead Gen & Engagement


13 Festive Real Estate Marketing Ideas for Halloween 2017

Posted by Kristina Brunnler

Oct 4, 2017 6:00:00 AM

With Halloween less than a month away, it’s time to start planning your marketing activities. Most real estate markets tend to slow down around the start of quarter four, meaning it’s the perfect time to amp up your marketing efforts. Try the 13 real estate marketing ideas below for some spooktakular inspiration! 

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Topics: Lead Gen & Engagement


4 Ways to Lock in Buyer Leads (Even in a Seller's Market)

Posted by Kristina Brunnler

Oct 2, 2017 6:00:00 AM

In a seller’s market, buyer leads are plentiful. However, this means many are not serious. Buyer leads know they’ll have trouble securing a listing at an affordable price in many markets, so many will attempt to work with multiple agents. Take the steps below to ensure your buyer lead is both serious and serious about you.

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Topics: Lead Gen & Engagement


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