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Why Real Estate Leads from the Internet Stink

Posted by Pacifico "PJ" Ortiz Luis

Oct 19, 2017 9:25:12 AM

You are out having lunch with one of your clients, when suddenly a pungent scent taints the nearby air. You try to pass it off like it wasn’t you that dealt it. You look around and realize, it’s an internet lead! Do they really stink that bad? To answer that, we must quote an anonymous ancient philosopher that uttered the words “You smelt it, you dealt it”.

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Topics: Lead Gen & Engagement


Why You Should Follow Up with Real Estate Leads Immediately

Posted by Pacifico "PJ" Ortiz Luis

Oct 12, 2017 7:00:00 AM

Quick! You are at home making instant noodles, and your phone pings you with an alert. It’s a lead! You have a somebody looking at homes in one of your farming areas! Do you: A) Finish cooking and eat your dinner? Or B) Turn off the stove and order take out?

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Topics: Lead Gen & Engagement, Buyer & Seller Insights


How to Stay in Touch with Your Real Estate Leads & Clients

Posted by Kristina Brunnler

Oct 9, 2017 6:00:00 AM

With Q4 already underway, your pipeline maybe feeling a bit frozen. However, now is the time to fine tune your marketing and get in touch with distance real estate clients and leads. Try the five marketing ideas below to convert leads and generate referrals from past clients.

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Topics: Lead Gen & Engagement


13 Festive Real Estate Marketing Ideas for Halloween 2017

Posted by Kristina Brunnler

Oct 4, 2017 6:00:00 AM

With Halloween less than a month away, it’s time to start planning your marketing activities. Most real estate markets tend to slow down around the start of quarter four, meaning it’s the perfect time to amp up your marketing efforts. Try the 13 real estate marketing ideas below for some spooktakular inspiration! 

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Topics: Lead Gen & Engagement


4 Ways to Lock in Buyer Leads (Even in a Seller's Market)

Posted by Kristina Brunnler

Oct 2, 2017 6:00:00 AM

In a seller’s market, buyer leads are plentiful. However, this means many are not serious. Buyer leads know they’ll have trouble securing a listing at an affordable price in many markets, so many will attempt to work with multiple agents. Take the steps below to ensure your buyer lead is both serious and serious about you.

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Topics: Lead Gen & Engagement


If You Miss a Call, What Should Real Estate Leads Hear From Your Voicemail?

Posted by Pacifico "PJ" Ortiz Luis

Sep 28, 2017 10:43:44 AM

Life is hectic! Am I right? Multiply that by 10 if you are a real estate agent. We all wish we can be everywhere at once. Emails must be answered, family must be fed, phone calls must be returned. In the likely event you miss a phone call how do you ensure that home buyer or home seller isn’t tempted to find another agent to call?

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Topics: Lead Gen & Engagement


How To Get Your Real Estate Clients to Market For You

Posted by Kristina Brunnler

Sep 25, 2017 6:00:00 AM

There's a new marketing tactic businesses are using to receive free marketing from their customers: it's called UGC. UGC or User generated content is rocking all industries, including real estate. User Generated Content or UGC is a marketing term used to describe any form of unpaid web content created by end users. An example could be an Instagram picture of a consumer using a company’s product.

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Topics: Lead Gen & Engagement


Leaving Your Real Estate Leads Effective Voicemails

Posted by Pacifico "PJ" Ortiz Luis

Sep 21, 2017 7:07:00 AM

Your phone vibrates while you are preparing dinner with your family. You glance at the screen, and it is a real estate lead! You contemplate preparing lobster tonight instead, because you can start eating like royalty once you close this deal! You call them immediately, but they don't answer. You are rerouted to their voicemail...what do you do?

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Topics: Lead Gen & Engagement


Lead Conversion For Real Estate Leads Not Answering Their Phones

Posted by Pacifico "PJ" Ortiz Luis

Sep 14, 2017 9:18:19 AM

Imagine it is the middle of the day,you are on your lunch break, scrolling through your Facebook newsfeed and suddenly you get a call from an "Unknown Caller". What do you do? Do you pick it up? Or do you let it go to voicemail?

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Topics: Lead Gen & Engagement


Should You Require Phone Numbers From Real Estate Leads?

Posted by Pacifico "PJ" Ortiz Luis

Sep 7, 2017 7:00:00 AM

A common debate amongst real estate agents is whether to force require phone numbers on lead capture forms. Although there are many benefits and caveats to both perspectives, at Zurple we recommend one.

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Topics: Lead Gen & Engagement


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