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How Sites Like OpenDoor Can Get You More Listings

Posted by Kristina Brunnler

Jul 24, 2017 8:08:50 AM

Recently we’ve seen sites like Opendoor, Knock, and OfferPad take a small portion of real estate sales. Similar to Zillow’s Instant Offers, Opendoor, Knock, and OfferPad purchase homes directly from sellers, then sells the home online to home buyers. These sites essentially maybe displacing real estate agents with carefully calculated algorithms an automated lead nurturing. What consumers don’t like about a traditional home sale is ambiguity and complications. Take the 3 tips below to assure leads your services exceed those of robots.

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Topics: Lead Gen & Engagement


The Best Times to Call Buyer & Seller Leads - By Geographic Area

Posted by Kristina Brunnler

Jul 19, 2017 7:41:09 AM

An agent’s most important resource is their time. However one time consuming responsibility of agents is lead generation and nurturing. Despite all of our modern technologies, many of us answer our phones and far fewer answer our emails. The statistics below are intended to increase your chances of getting in contact with buyer and seller leads. Whether you are cold calling potential prospects or getting in touch with a previous client for a referral, follow the tips below to increase your chances of getting ahold of leads. 

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Topics: Lead Gen & Engagement, Buyer & Seller Insights


Door Knocking! Is it Helping or Hurting Your Real Estate Business?

Posted by Kristina Brunnler

Jul 17, 2017 6:00:00 AM

Most agents are opinionated about door knocking - they either love it or they hate it. Going around knocking on each door, introducing yourself, and handing out marketing materials is not every agent’s cup of tea - but some are better at it than others. However, door knocking is one of the quickest, most cost effective means of getting yourself directly in front of seller leads. Below we’ve outlined the pros and cons of door knocking so that you can decide if it’s a good marketing opportunity for your business.

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Topics: Lead Gen & Engagement, Buyer & Seller Insights


9 Real Estate Marketing Ideas for 2017

Posted by Kristina Brunnler

Jul 14, 2017 6:00:00 AM

So far in 2017, we’ve seen some major changes to the real estate industry. Sites like Redfin and OpenDoor continue to revolutionize real estate market. We’ve also seen interest rates continue to rise steadily and housing inventory reaching all time lows. With these major changes already underway, agents will need to think of new and creative ways to start generating leads for the rest of the year. Get Q3 started on the right foot by trying a few new marketing tactics. We’ve provided marketing ideas that can help you start capturing and converting real estate leads. 


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Topics: Lead Gen & Engagement


Keep Real Estate Leads Nurtured this Summer with this Out of Office Checklist

Posted by Kristina Brunnler

Jul 12, 2017 7:30:00 AM

With the summer months upon us, you likely have a few days off planned. However, you might feel uneasy stepping out of the office during the busy season. Luckily modern technology can keep your lead pipeline in place while you get some well deserved R&R. Use the checklist below to ensure your leads are getting the attention they need while you focus on recharging for the busy months ahead.

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Topics: Lead Gen & Engagement


Why Agents with Buyer Personas Convert More Online Leads

Posted by Kristina Brunnler

Jul 10, 2017 7:30:00 AM

You’ve probably heard from countless agents of their difficulties generating online leads. These frustrated agents have one thing in common: they don’t know who their leads are. If you know a few things your past clients have in common, you’re off to a great start. Creating a buyer persona(s) will help you target online leads and show that you not only know exactly what they want, but that you’re the agent for them.

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Topics: Lead Gen & Engagement


How to Nurture Real Estate Leads While On Summer Vacation

Posted by Kristina Brunnler

Jul 3, 2017 6:00:00 AM

Chances are you’ll be stepping out of your office this summer for some well deserved R&R. While it’s important to take a break from work, you don’t want to come back feeling more stressed. Realtors and other sales based careers may feel pressure to stay in contact with leads while on vacation. Luckily, there are ways to keep your lead base hot while still disconnecting from work. Implementing the tactics below will assure your lead base stays as hot as you left them. 

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Topics: Lead Gen & Engagement


10 Open House Marketing Ideas that Generate Real Estate Leads

Posted by Kristina Brunnler

Jun 23, 2017 6:00:00 AM

It’s no secret that real estate agents hold open houses to promote themselves. If you’re looking to generate buyer and seller leads from your next open house, consider the ten marketing tips below.

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Topics: Lead Gen & Engagement


Why You Should be Making Data-Driven Decisions for Your Brokerage

Posted by Kristina Brunnler

Jun 19, 2017 8:00:00 AM

Data-driven decision management is the business practice of backing actions with verifiable data. Recent technological developments have allowed professionals to mine data with little to no information technology knowledge. Data can help large and small businesses make educated decisions based on credible insights into their business’s performance. Ever wonder how online leads made it from sites like Trulia, Zillow, or Facebook to your website? Or what types of blog articles seller leads are most likely to click on? Data opens removes the veil on your entire company’s performance.

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Topics: Lead Gen & Engagement


How to Convert Realtor.com® leads (and what's different about them)

Posted by Kristina Brunnler

Jun 14, 2017 8:00:00 AM

Before investing marketing dollars in Realtor.com, Trulia, or Zillow, be sure to learn which platform will best fit your business model. Learn the differences between each model and how to make the most of your lisitngs.


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Topics: Lead Gen & Engagement, Buyer & Seller Insights, lead generation


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