5 Ways Facebook Marketplace Will Change How You Sell Properties

Posted by Kenneth Palmer

Oct 19, 2016 7:30:00 AM

Let’s face it, in the oversaturated market of buying and selling platforms, it can become a real challenge to stand out. Often times, you’re marketing across several platforms and spending a lot of time managing all your real estate social media posts. Worry no more however, Facebook has been rolling out their new Marketplace, a tab on the main navigation bar of their app that will revolutionize the way you sell real estate through a Facebook listing.

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Topics: Practical Advice, Lead Gen & Engagement, Productivity & Apps


Top 5 Challenges Holding You Back From Real Estate Prosperity

Posted by Kenneth Palmer

Oct 17, 2016 6:08:19 PM

Time is money, isn’t it? If there were ways to conquer both, you’d be a millionaire by now and I wouldn’t have to write this blog. But alas, we both find ourselves on top of a keyboard wondering if those are seconds ticking away or the keys. It doesn’t have to be this way though. If you've been frustrated by the amount of money you have lost out on, you're not alone. Recently, renowned real estate coach and guru Tom Ferry conducted a survey of 3,330 real estate agents to tackle a question that has been plaguing them for years, what are the biggest challenges holding you back from real estate wealth? Time is money after all so I’ll break it down for you and show you how I can help.

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Topics: Lead Gen & Engagement


6 Fresh Open House Tips for Spring 2016

Posted by Victoria Deubler

Feb 18, 2016 9:30:00 AM

Open houses are great for showcasing a property, increasing the chance of finding serious buyers and even capturing new buyer leads. Spring is on it’s way, so we’ve compiled some of the trendiest tips of 2016 to help you make the most of your upcoming showings.


Sell properties quickly this Spring using these 7 open house tips:

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Topics: Practical Advice, Lead Gen & Engagement


Agent Insights - How to Succeed with Google AdWords in Real Estate

Posted by Victoria Deubler

Feb 9, 2016 8:30:00 AM

In today’s abridged Agent Insights post, Jeff Knox - featured Inman writer and Dallas, Texas Broker of Knox & Associates Real Estate - explains how agents can effectively grow their business and online real estate marketing strategy with PPC Marketing and Google AdWords.

jeff-knox.jpgHere’s Jeff:

Google Adwords and PPC can be like the Song of the Sirens to Realtors. For those who aren't familiar with Greek mythology, the Song of the Sirens was a story of beautiful creatures who lured nearby sailors with their enchanting music and voices to shipwreck on the rocky coast of their island. AdWords can be just as alluring to Realtors looking for instant access to willing buyers and sellers.

PPC means instant traffic to your website and the possibility of quick closings and commissions. In theory, what could be better than advertising on the first page of Google to consumers searching for their new home? These possibilities are often too tempting for agents to pass without at least giving PPC a shot. However, PPC can and will eat you and your wallet alive if you don't know what you're doing.  

Don't get me wrong...the rest of my article isn't about how to avoid the temptations of PPC but rather how to make PPC actually work for you as a Realtor.

First, What exactly is PPC?

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Topics: Agent Insights, Lead Gen & Engagement


Starting a Real Estate Brokerage? Read This

Posted by Victoria Deubler

Feb 4, 2016 9:00:00 AM

You’ve decided that it’s time to take the next step in your career and start your own real estate brokerage. So - where do you start?

Starting your own brokerage can be a daunting task, but the more prepared you are the more likely you are to achieve real estate success. There are several things to think about before embarking on your journey to opening your own brokerage such as whether or not you want to go with a franchised company or start from scratch, and how much risk you’re willing to take. While managing your own brokerage gives you more freedom, it also requires you to take on much more responsibility, not just for yourself, but also for a team of agents.

A Real Estate Broker must also be ready to dedicate time, money and creativity to growing their brand. With independent brokerages on the rise, a new broker must also set their business apart from the rest in order to compete. In his contribution to Forbes, Bruce Kasanoff explained that, “the only way to avoid becoming obsolete is to reinvent your role before the marketplace does it for you”. So, on top of just getting your name out there, you must also personalize your services.

We've compiled some tips for success to help you get started.

 

Be mindful of the following when building your business, so you can skyrocket your real estate brokerage to success:

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Topics: Building Your Brand, Lead Gen & Engagement


28 Topics To Theme Your Real Estate Newsletters

Posted by Victoria Deubler

Feb 3, 2016 9:00:00 AM

Real Estate newsletters can be very effective in connecting and engaging with your lead database. Whether you send email or hardcopy newsletters it’s always important to give your readers valuable content, so they associate your name and brand with helpful information.

Since inboxes tend to flood with emails on a daily basis, newsletters should be unique and catchy. When creating newsletters you can use several tactics to make your message stand out, one of which is by theming your content or message. Here are some topics to help you brainstorm and get started!

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Topics: Lead Gen & Engagement


Texting Real Estate Leads & Clients: When is it Appropriate?

Posted by Victoria Deubler

Feb 1, 2016 9:00:00 AM

Text messaging continues to become more commonly used as a way to communicate with real estate leads and clients - but is it always appropriate?

While sending text messages to real estate leads and clients can be convenient, if it’s done in the wrong manner it can be detrimental to a working  relationship or even appear to be lazy and unprofessional. Real estate agents need to be careful when deciding when to send a text message instead of emailing or calling leads and clients, so we’ve compiled some pros and cons to help you decide.

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Topics: Lead Gen & Engagement


Real Estate Blogging: 8 Rules to Live By

Posted by Victoria Deubler

Jan 28, 2016 9:00:00 AM

Not achieving your real estate blogging goals? You may be guilty of making some of the most common blogging mistakes without even knowing it.

Whether you’ve just begun or are a veteran real estate blogger, it’s important to always make sure you’re giving your audience the information they crave in a timely and proper manner. Living by these blogging rules will help you hit the mark every time.

 

Live by these 8 real estate blogging rules:

 

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Topics: Practical Advice, Lead Gen & Engagement


Best of 2015: Real Estate Lead Generation & Engagement

Posted by Victoria Deubler

Dec 31, 2015 8:30:00 AM

Generating and engaging with leads is necessary to grow your real estate business. Our Agent Success Blog features several lead generation and engagement posts - here's our most popular blogs from 2015.

 

Top 5 Most Popular Real Estate Lead Generation & Engagement Posts of 2015:

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Topics: Lead Gen & Engagement


Timing Is Everything - Follow Up With Online Leads When...

Posted by Victoria Deubler

Dec 17, 2015 8:30:00 AM

With technology as prevalent as it is in today’s real estate industry, customer relationship management (CRM) and automated systems are now used to communicate with online leads more often than not. Yes, automated systems can be great for real estate follow-up because they can communicate with your leads sooner than you may be able to - but waiting too long to reach out to them yourself can negatively impact those potential opportunities.

If you use a real estate CRM or an automated system, it’s important to know when the best time is to step in and reach out to them yourself. Knowing when the best time to step in and speak with internet leads personally will help you convert more and get the best return on your investment.

 

Make sure to follow up with an internet lead when…

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Topics: Lead Gen & Engagement


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