Friday Freebies: SEO Tools to Drive Leads to Your Real Estate Website

Posted by Kristina Brunnler

Dec 23, 2016 8:00:00 AM

It’s been a few months since we’ve had Friday Freebies, so we thought we’d give you an early Christmas present. Here's 5 ways to help you drive more leads to your Real Estate website. 

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Topics: Lead Gen & Engagement


How To Become a High Earning Agent In Your MLS Board

Posted by Kenneth Palmer

Dec 8, 2016 6:05:00 AM

No matter how success is measured, people always want more of it. The good news is that no one has to figure out how to be successful on their own. We will always have teachers in one form or the other. The trick is listening to great advice when you get it. Luckily, I have access to some top selling real estate agents who were kind enough to impart their wisdom.

The first agent is Mary Jo Morgan. Ever the go-getter, she has been a top producer in Coronado California for 10 years. Second is Derek Robinson, a former engineer turned real estate guru. He has turned his proactive approach into financial success. Lastly, Leo Gonzalez has been a career real estate agent who has built a successful team over the years. He and his team have earned many accolades over the years and continue to do so.
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Topics: Practical Advice, Lead Gen & Engagement


How To Generate More Buyer Leads

Posted by Nicole Finzi

Oct 27, 2016 7:47:25 PM

In a competitive industry like real estate it can be difficult to generate qualified leads. Just like everything in business, real estate transactions require good timing. It is also important to remember that lead generation is a numbers game - for every 50 leads you generate, only a few of those will actually be solid leads ... so the more leads you generate, the better.

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Topics: Lead Gen & Engagement


Is Your Real Estate Lead a Trick or a Treat?

Posted by Nicole Finzi

Oct 24, 2016 12:03:37 PM

Getting qualified real estate leads is a numbers game. The more leads you are able to generate, the more likely you are to be getting a lead that is actually ready to buy or sell a home. In order to get more leads, you're going to have to get creative with your marketing and remain persistent in such a competitive industry.  

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Topics: Lead Gen & Engagement


How to Generate More Real Estate Leads This Halloween

Posted by Nicole Finzi

Oct 19, 2016 10:00:00 AM

Halloween is a great time to be a real estate agent. Do you know why? As a real estate agent, your success greatly relies on how many people you meet and how many of those people see your listings. Luckily, Halloween is a holiday that gets people outside and walking around neighborhoods. Do you see where I’m going with this?

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Topics: Lead Gen & Engagement


5 Ways Facebook Marketplace Will Change How You Sell Properties

Posted by Kenneth Palmer

Oct 19, 2016 6:30:00 AM

Let’s face it, in the oversaturated market of buying and selling platforms, it can become a real challenge to stand out. Often times, you’re marketing across several platforms and spending a lot of time managing all your real estate social media posts. Worry no more however, Facebook has been rolling out their new Marketplace, a tab on the main navigation bar of their app that will revolutionize the way you sell real estate through a Facebook listing.

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Topics: Practical Advice, Lead Gen & Engagement, Productivity & Apps


Top 5 Challenges Holding You Back From Real Estate Prosperity

Posted by Kenneth Palmer

Oct 17, 2016 5:08:19 PM

Time is money, isn’t it? If there were ways to conquer both, you’d be a millionaire by now and I wouldn’t have to write this blog. But alas, we both find ourselves on top of a keyboard wondering if those are seconds ticking away or the keys. It doesn’t have to be this way though. If you've been frustrated by the amount of money you have lost out on, you're not alone. Recently, renowned real estate coach and guru Tom Ferry conducted a survey of 3,330 real estate agents to tackle a question that has been plaguing them for years, what are the biggest challenges holding you back from real estate wealth? Time is money after all so I’ll break it down for you and show you how I can help.

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Topics: Lead Gen & Engagement


6 Fresh Open House Tips for Spring 2016

Posted by Victoria Deubler

Feb 18, 2016 8:30:00 AM

Open houses are great for showcasing a property, increasing the chance of finding serious buyers and even capturing new buyer leads. Spring is on it’s way, so we’ve compiled some of the trendiest tips of 2016 to help you make the most of your upcoming showings.


Sell properties quickly this Spring using these 7 open house tips:

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Topics: Practical Advice, Lead Gen & Engagement


Agent Insights - How to Succeed with Google AdWords in Real Estate

Posted by Victoria Deubler

Feb 9, 2016 7:30:00 AM

In today’s abridged Agent Insights post, Jeff Knox - featured Inman writer and Dallas, Texas Broker of Knox & Associates Real Estate - explains how agents can effectively grow their business and online real estate marketing strategy with PPC Marketing and Google AdWords.

jeff-knox.jpgHere’s Jeff:

Google Adwords and PPC can be like the Song of the Sirens to Realtors. For those who aren't familiar with Greek mythology, the Song of the Sirens was a story of beautiful creatures who lured nearby sailors with their enchanting music and voices to shipwreck on the rocky coast of their island. AdWords can be just as alluring to Realtors looking for instant access to willing buyers and sellers.

PPC means instant traffic to your website and the possibility of quick closings and commissions. In theory, what could be better than advertising on the first page of Google to consumers searching for their new home? These possibilities are often too tempting for agents to pass without at least giving PPC a shot. However, PPC can and will eat you and your wallet alive if you don't know what you're doing.  

Don't get me wrong...the rest of my article isn't about how to avoid the temptations of PPC but rather how to make PPC actually work for you as a Realtor.

First, What exactly is PPC?

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Topics: Agent Insights, Lead Gen & Engagement


Starting a Real Estate Brokerage? Read This

Posted by Victoria Deubler

Feb 4, 2016 8:00:00 AM

You’ve decided that it’s time to take the next step in your career and start your own real estate brokerage. So - where do you start?

Starting your own brokerage can be a daunting task, but the more prepared you are the more likely you are to achieve real estate success. There are several things to think about before embarking on your journey to opening your own brokerage such as whether or not you want to go with a franchised company or start from scratch, and how much risk you’re willing to take. While managing your own brokerage gives you more freedom, it also requires you to take on much more responsibility, not just for yourself, but also for a team of agents.

A Real Estate Broker must also be ready to dedicate time, money and creativity to growing their brand. With independent brokerages on the rise, a new broker must also set their business apart from the rest in order to compete. In his contribution to Forbes, Bruce Kasanoff explained that, “the only way to avoid becoming obsolete is to reinvent your role before the marketplace does it for you”. So, on top of just getting your name out there, you must also personalize your services.

We've compiled some tips for success to help you get started.

 

Be mindful of the following when building your business, so you can skyrocket your real estate brokerage to success:

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Topics: Building Your Brand, Lead Gen & Engagement


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