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Is Print Marketing for Your Real Estate Business REALLY Dead?

Posted by Pacifico "PJ" Ortiz Luis

Jan 11, 2018 6:16:00 AM

Marketing your real estate business has come a long way in the past few years. Remember when fax machines were the latest and greatest piece of technology? You could fax pictures to your clients to save time from looking at homes. Jump to today...

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Topics: Lead Gen & Engagement


Real Estate Marketing Ideas: 4 More Ways to Get More Seller Leads

Posted by Pacifico "PJ" Ortiz Luis

Dec 21, 2017 6:00:00 AM

We’ve all heard the popular one-line phrase “buyers are liars”. And it perfectly exemplifies the desire of all real estate agents to get more of what they really want: seller leads. Listings are the revenue source that all agents want to make their money from. BUT HOW DO YOU GET REAL ESTATE SELLER LEADS?

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Topics: Lead Gen & Engagement


25 Hyperlocal Blog Topics to Attract Seller Leads to Your Website

Posted by Kristina Brunnler

Dec 13, 2017 6:00:00 AM

Any marketer will tell you organic traffic is the best traffic, however only some real estate agents are aware of this. Real Estate agents with a strong online presence will continuously generate leads through organic traffic. Blogging is an easy way to generate organic traffic to your real estate website and ultimately capture more real estate leads. Luckily driving local traffic to your real estate website is realtively easy. Hyperlocal marketing, focuses on specialized topics that interest people in a limited area. We’ve created a list of 25 blog topics for agents to attract seller leads to help you start your next blog and capture seller leads in your market -

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Topics: Lead Gen & Engagement


6 Features of Effective Real Estate Newsletters

Posted by Kristina Brunnler

Dec 4, 2017 6:00:00 AM

Newsletters are a great way to nurture leads and engage past customers. Real estate agents can educate leads and in turn prove their knowledge of the home buying and selling process. Below we’ve outlined six features of effective real estate newsletters. Be sure to include these six elements in your next newsletter.

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Topics: Building Your Brand, Lead Gen & Engagement


Are You Not Generating Real Estate Leads at Open Houses?

Posted by Pacifico "PJ" Ortiz Luis

Nov 16, 2017 6:00:00 AM

There is much debate in the real estate industry on the viability of open houses as a lead generation strategy. Regardless of what side of the conversation you are, there are a few action items to take if you are a proponent of the open house debate.

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Topics: Lead Gen & Engagement


How to Optimize Your Zillow Profile

Posted by Kristina Brunnler

Nov 15, 2017 6:00:00 AM

Many agents wonder what to include in their Zillow profile, in addition to their Trulia, Realtor.com and other search site profiles. The Zurple team examined top agent profiles in our local market to compile a list of must have mentions.

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Topics: Lead Gen & Engagement


4 Real Estate Lead Capture Form Best Practices

Posted by Kristina Brunnler

Nov 13, 2017 6:00:00 AM

Lead capture best practices ensure your landing pages maximize conversion rates. Understanding which practices increase your lead generation rate will ensure you make the most of your real estate website. Follow the four strategies below to ensure your real estate website is capturing the maximum amount of leads.

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Topics: Lead Gen & Engagement


How to Nurture Your Real Estate Leads This Holiday Season, And Have Time For Family

Posted by Pacifico "PJ" Ortiz Luis

Nov 9, 2017 7:01:00 AM

Are you excited for your time off this Thanksgiving? Or are you currently working in the real estate industry? Real Estate may slow down, but it doesn’t fall asleep during the holidays. We want you to spend time with your family this holiday season. Read more to find out how you can do this.

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Topics: Lead Gen & Engagement


10 Real Estate Lead Generation Ideas for Fall 2017

Posted by Kristina Brunnler

Oct 25, 2017 6:00:00 AM

With the slower winter months ahead of us, your pipeline could probably use a defrosting. Luckily, the Zurple marketing team is chalk full of great lead generation ideas. Try the 10 real estate lead generation ideas below to spice up your pipeline (without ever mentioning pumpkin spice).

 

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Topics: Lead Gen & Engagement


Why Real Estate Leads from the Internet Stink

Posted by Pacifico "PJ" Ortiz Luis

Oct 19, 2017 9:25:12 AM

You are out having lunch with one of your clients, when suddenly a pungent scent taints the nearby air. You try to pass it off like it wasn’t you that dealt it. You look around and realize, it’s an internet lead! Do they really stink that bad? To answer that, we must quote an anonymous ancient philosopher that uttered the words “You smelt it, you dealt it”.

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Topics: Lead Gen & Engagement


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