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8 Features Top Producers Look For in a Real Estate CRM

Posted by Kristina Brunnler

Aug 30, 2017 9:05:20 AM

There is an overwhelming amount of contact management systems for Real Estate agents to choose from. However, the residential Real Estate industry is unique, in that it has both B2B and B2C features, meaning most agents benefit from only CRMs tailored to their specific needs. That's why agents who are converting a high volume of online leads benefit from Real Estate CRMs built around online lead generation. Many agents wonder what their competition is doing to convert online leads, so we’ve compiled a list of CRM features that should be a part of every top producer’s platform.

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Topics: Practical Advice, Lead Gen & Engagement


4 Golden Rules of Real Estate Lead Distribution

Posted by Kristina Brunnler

Aug 28, 2017 6:00:00 AM

Lead ownership and distribution is a sore subject in many brokerages. In fact, according to a study published by Inman News, over 60% of real estates agents found their brokerage distributed leads unfairly amongst agents. As a broker, it’s your responsibility to ensure each of your agents is treated fairly. Start with strong distribution rules before taking on new team members. However, if your team is currently experiencing disputes, reconsider how you conduct distribution with on and offline lead sources. Also be sure to read the four rules below to ensure you are distributing leads as fairly and as efficiently as possible.

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Topics: Lead Gen & Engagement


4 Reasons Real Estate Lead Generation Software Doesn't Always Work

Posted by Kristina Brunnler

Aug 21, 2017 7:41:42 AM

Time and time again, we are approached by real estate agents who've failed to generate viable leads using another lead generation product. The trouble is many don’t agents know what qualities their lead generation software was missing in order to generate a sustainable amount of leads. We’ve outlined below some of the most common reasons lead generation software fails to generate any leads. Be sure your next marketing investment offers a solution to the four problems listed below.

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Topics: Lead Gen & Engagement


8 Signs a Real Estate Lead Isn't Serious About Purchasing a Home

Posted by Kristina Brunnler

Aug 16, 2017 6:00:00 AM

2017 is a seller’s market, meaning buyers are at a disadvantage. Many aspiring home owners this year will team up with agents, only to never find their dream home. As a buyer’s agent nothing is more frustrated than allocating time and money towards a lead, only to never close a deal. That’s why we’ve created a checklist below. Beware of these of 8 signs that a real estate lead might be wasting your time.

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Topics: Lead Gen & Engagement


How to Manage Your Real Estate Leads Without Losing Your Mind

Posted by Kristina Brunnler

Aug 7, 2017 6:00:00 AM

Many agents fail to convert leads, because they are not managing leads effectively. Many real estate teams manage leads ineffectively because they are either (1) Using an out-of-date CRM or (2) Not taking full advantage of their CRM. Nurturing leads until conversion takes great patience and attention to detail. With the right CRM agents can save time and increase conversion rates. Automating features such as lead follow-up, note taking, and distribution will make all interactions with leads seamless. Follow the tips below to better manage your leads and maximize your potential for conversion.

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Topics: Lead Gen & Engagement


Realtors®: Take this quiz and we’ll tell you how well you close online leads

Posted by Kristina Brunnler

Aug 2, 2017 6:30:00 AM

Converting online leads into clients takes time. Real estate agents must develop a strong relationship before leads are willing to place the agent in charge of the biggest transaction of their life. Unlike referrals or personal contacts, online leads know nothing about you other than your online brand persona. And the truth is, many agents fail to convert online leads. All agents on sites such as Redfin, Trulia, Zillow, and the like are competing with dozens of other agents in their area. However, agents with strong lead nurturing pipelines have higher conversion rates. Take the quiz below to find out how your lead follow-up compares with other agents in your area.

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Topics: Lead Gen & Engagement


3 Ways the Facebook Pixel Can Help Realtors® Capture More Leads

Posted by Kristina Brunnler

Jul 31, 2017 6:00:00 AM

Don’t know what the heck a Facebook Pixel is? Don’t worry we’re about to explain what it is and how it can help real estate agents generate leads.

The definition of a Facebook Pixel, according to, well, Facebook, is as follows:

“The Facebook Pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.”

In other words, a Pixel is a code agents can insert into their website that lets Facebook know what actions visitors took on their site. The Facebook Pixel only benefits agents with active Facebook ads. Most agents use Facebook ads to target seller leads with home worth ads, while some use the ads to generate buyer leads. Some of the benefits of Facebook Pixel are below:

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Topics: Lead Gen & Engagement, Productivity & Apps


8 Mistakes that Get Realtor®’s Emails Sent to the Spam Folder

Posted by Kristina Brunnler

Jul 26, 2017 6:00:00 AM

Email marketing is a great way to generate new leads, stay in touch with past clients, and convert existing leads. You may use email as a means to share upcoming events, your CMA reports or your brokerage’s newsletter. However, one difficulty many agents run into is the dreaded spam folder. Luckily, as the real estate industry’s leading email platform, we know quite a bit about spam! Follow our 8 tips below to assure your emails get sent to the inbox.

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Topics: Lead Gen & Engagement


How Sites Like OpenDoor Can Get You More Listings

Posted by Kristina Brunnler

Jul 24, 2017 8:08:50 AM

Recently we’ve seen sites like Opendoor, Knock, and OfferPad take a small portion of real estate sales. Similar to Zillow’s Instant Offers, Opendoor, Knock, and OfferPad purchase homes directly from sellers, then sells the home online to home buyers. These sites essentially maybe displacing real estate agents with carefully calculated algorithms an automated lead nurturing. What consumers don’t like about a traditional home sale is ambiguity and complications. Take the 3 tips below to assure leads your services exceed those of robots.

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Topics: Lead Gen & Engagement


The Best Times to Call Buyer & Seller Leads - By Geographic Area

Posted by Kristina Brunnler

Jul 19, 2017 7:41:09 AM

An agent’s most important resource is their time. However one time consuming responsibility of agents is lead generation and nurturing. Despite all of our modern technologies, many of us answer our phones and far fewer answer our emails. The statistics below are intended to increase your chances of getting in contact with buyer and seller leads. Whether you are cold calling potential prospects or getting in touch with a previous client for a referral, follow the tips below to increase your chances of getting ahold of leads. 

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Topics: Lead Gen & Engagement, Buyer & Seller Insights


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