Top 6 Tax Deductions for Realtors

Posted by Kenneth Palmer

Feb 22, 2017 6:55:00 AM

I’m not sure about you, but this tax season I’m going to try to get the biggest return that I can. That’s why I’ve spent a good deal of time reading different blogs and thinking of different deductions that might be applicable to me. But what realtors? Surely there are some items that you can deduct that you might have overlooked in the past. Well, I’d like to discuss a few tax deductions for realtors that often go unnoticed.

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Topics: Practical Advice


15 Mistakes to Avoid When Giving a Listing Presentation

Posted by Kristina Brunnler

Feb 20, 2017 8:00:00 AM

Listing presentations with new leads can be daunting, if you're not prepared that is. This initial meet and greet is the most important factor in whether new leads will choose you as an agent. Sure, not every lead is going to like you and rejection is certain. However, there are certain instances when agents had a missed opportunity to convert a lead into a client. We’ve compiled this short list of common mistakes agents make when marketing their services. 

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Topics: Practical Advice


Scalable Programs For Realtors In a Changing Market

Posted by Kenneth Palmer

Feb 16, 2017 6:55:00 AM


Real estate trends are always shifting, figuring out who your next big consumer group will be is a moving target. We have spent a good deal of blogs telling you about millennials but I’d like to take a minute to look ahead even further. As demographics shift in the housing markets, knowing who your future clients will be and what they are interested in becomes crucial. As the saying goes, be proactive not reactive.
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Topics: Practical Advice


10 Real Estate Networking Tips to Live By

Posted by Kristina Brunnler

Feb 15, 2017 7:00:00 AM

The life of a realtor is a never-ending networking event. Each person you meet is a potential lead, or may even have a referral (including other agents and real estate industry professionals). It’s important to stay connected and network with your local community members if your business is to survive. The internet may have leveled the lead generation game to an extent, but other networking and lead generation tactics have stood the test of time. We’ve put together this list networking tips that all agents should live by no matter the latest social media trend or hottest CRM platform.

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Topics: Practical Advice


No One Wants General Messaging; Send Personalized, Unique Responses

Posted by Kenneth Palmer

Feb 14, 2017 6:55:00 AM

No one likes to feel like they’re just another contact in your database. As a realtor that has spent some time in the field, I’m sure you've seen this to be true. Your leads are expecting up-to-the-second responses and for you to remain fully aware of their particular listing’s status. In order to meet your leads expectations, personalize emails with their unique preferences. This makes them feel not only more genuine, but also increases the likelihood of engagement and conversion.

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Topics: Practical Advice


4 Ways Facebook Ads and Instagram Ads Help Realtors Find More Clients

Posted by Kenneth Palmer

Feb 9, 2017 6:55:00 AM

I’m sure you already use your social media channels to promote your listings, reach new clients, and announce open houses. But are you using social media to it’s fullest extent? As a realtor that likes to keep up with current trends in the market, you’ve no doubt read countless articles that explain how platforms like Facebook and Instagram are changing the way that consumers make purchasing decisions through their use of ads. But let’s be real for a second, no one really has time to research every facet of digital marketing. Not to worry, I’ll keep it brief and let you know how to capitalize on ads for realtors:
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Topics: Practical Advice


Your Pop-By Plan for 2017

Posted by Kristina Brunnler

Feb 8, 2017 8:00:00 AM

Real Estate is a people business. As you likely know, finding leads is one thing, converting them into clients is another is a whole other art form. Modern technology may have made easy to find leads online, but ever more difficult to connect in person. We’ve revamped this old school marketing tactic to help you convert more leads in 2017.


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Topics: Practical Advice


Realtors, How You Can Win Your Leads Trust and Client Business

Posted by Kenneth Palmer

Feb 7, 2017 5:56:00 AM

Today’s real estate market moves pretty fast, if you don’t slow down once in awhile, you could miss it. While that might not have been the exact quote, Ferris Bueller wasn’t exactly focused on how many properties he could move. You on the other hand don’t really get to take days off. In fact, I’d be willing to bet that you work so hard that you are way overdue for a vacation. So why keep working harder than you need to? After all, as the expression goes, work smarter, not harder.

In the interest of working smarter, I’d like to share with you 3 ways you can have more influence over your client's decision to transact:

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Topics: Practical Advice


How to Find Your Niche Real Estate Market

Posted by Kristina Brunnler

Feb 6, 2017 8:00:00 AM

Agents who specialize on a specific market often suffer less from slow seasons or economic downturns. By separating yourself from other agents, you’ll be in higher demand as there will be less agents in the supply. Developing a niche market may take years, but with these steps we hope you can identify your target market sooner.


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Topics: Practical Advice


Do You Know The 2017 Consumer Trends in Your MLS?

Posted by Kenneth Palmer

Feb 2, 2017 6:00:00 AM

How well do you know your own MLS? I know it can sound like a silly question, but it’s one worth asking. As a realtor, you’ve seen quite a few changes over the years. These always bring about new opportunities and challenges. But are the changes you’ve noticed going to continue? How would your bottom line be affected? Let us know what you think! We’ll tackle these tough questions and explore how to make the most of your MLS.

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Topics: Practical Advice


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