Why Seller Leads Are Critical to Real Estate Agents More Than Ever

Posted by Kenneth Palmer

Mar 28, 2017 6:35:00 AM

We may be nearing the end of the housing bubble crisis, but we’re not out of the woods yet. Although the economy has been turning around over the last several years, we still have a long way to go to where both consumers and real estate agents start to feel comfortable again. One of the biggest focus points of this financial upturn has been seller leads. The reason for this is that the supply of homes has is now at the lowest level in 18 years, according to an article published on CNBC.
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Topics: Practical Advice


How Real Estate Agents Can Improve Their Email Marketing

Posted by Kenneth Palmer

Mar 23, 2017 6:38:00 AM

All too often we see content that is not relevant to us. What happens when this occurs? Quite frankly, we tune it out because we don’t care. This is the nightmare scenario when it comes to email marketing, you put so much effort into a great looking email but only a few of your contacts care. Why? It’s a great email but it’s not relevant to them.

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Topics: Practical Advice


Free Prospect Closing Tool Infographic for Real Estate Agents

Posted by Kenneth Palmer

Mar 20, 2017 5:31:28 PM

How many times have you started reading something only to realize that a few sentences in and you already forgot what you had just read? Well, you’re not alone. According to an article published in Time, Microsoft completed a study where they found that we are only able to pay attention to something for about 8 seconds. 8 seconds! Now think about your prospects. How hard is it to hold their attention? We’ll go through why a visual representation of why your prospects need you as their real estate agent will help you close more deals and then straight up give you a free tool!

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Topics: Practical Advice


10 Ways Brokers Can Prepare for the Spring Real Estate Market

Posted by Kristina Brunnler

Mar 20, 2017 8:30:00 AM

Today is the first day of spring! As a broker you might be feeling excited and optimistic about the months ahead. Or maybe you’re nervous for another stressful spring and summer season. Either way, preparing in advance will make sure your brokerage makes the most out the spring market.

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Topics: Practical Advice


How The Federal Increased Interest Rate Will Affect Real Estate Agents

Posted by Kenneth Palmer

Mar 16, 2017 7:33:00 AM

As was widely expected, the Federal Reserve raised rates on March 15th, 2017. This increased interest rates by a quarter of a point. While this move comes as no surprise, what’s most important now is to understand how this will ultimately affect real estate agents. Using a bottom-up model, we will cover how consumers will be impacted and how that impact will ultimately affect home buying or selling decisions.

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Topics: Practical Advice


20 Problems Only Realtors Can Relate To

Posted by Kristina Brunnler

Mar 15, 2017 8:30:00 AM

Being a Real Estate agent is its own niche. Sometimes you tell your significant other or family member the issues you’re dealing with at work and they just don’t seem to get it. We’ve created a list of problems only realtors relate to, as well as some suggestions to overcome these difficulties.

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Topics: Practical Advice


How To Avoid Costly Real Estate Team Mistakes

Posted by Kenneth Palmer

Mar 15, 2017 7:27:00 AM

Whether you are running your own real estate team or hope to one day, awareness of your teams efficacy is crucial. Quick show of hands, how many times has your team thought they were on the same page only to discover that they were not? Worse yet, how much money do you think (or estimate) that has cost you? If you answered that it happens often or that it has most likely cost you and your team a great deal of money, you’re not alone. We’ll go through some costly real estate team mistakes and also let you know how to avoid them.

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Topics: Practical Advice


Could Snapchat’s Residential Office Model Mean Big Money For Real Estate Agents?

Posted by Kenneth Palmer

Mar 9, 2017 7:41:00 AM

Nowadays, even the most innovative companies are sticking to a traditional model of sprawling custom corporate campuses. This can be seen in Silicon Valley where tech giants have amenities such as on-site gyms, chefs, and even massage tables. There is however a relatively new comer that is challenging the status quo when it comes to corporate offices. Will their unorthodox model mean that residential real estate agents could have the opportunity to sell to tech billionaires?

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Topics: Practical Advice


5 Eye-Catching Realtor Blog Ideas To Generate Website Traffic

Posted by Kenneth Palmer

Mar 7, 2017 9:55:00 AM

The end game of blog writing as you know is to generate more traffic to your website. It sounds easy but unless you have been doing it for years or have had formal training, it can be a little tricky. One of the ways you can make it easier is to know what your audience is looking for. Most commonly, there are a few concepts that tend to resonate well with people searching for realtors to help them buy or sell a home. Creating content that people are searching for will boost your search engine rankings and SEO and thus drive more traffic to your site. Let’s dive into some topics that will help you do just that.

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Topics: Practical Advice


Brokers Should Ask Agents these 18 Real Estate Interview Questions

Posted by Kristina Brunnler

Mar 6, 2017 7:00:00 AM

As a broker you obviously want the best team of agents. However, you are an expert in Real Estate investments, not human resources. We created this list of what we believe to be the most important interview questions to ask before taking on a new agent. These questions are designed to give insights into whether this prospective agent would be a good fit, would be productive, and whether you’d want to work with them.

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Topics: Practical Advice


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