Are Your Marketing Efforts Enough To Attract Seller Leads?

Posted by Kenneth Palmer

Apr 27, 2017 7:23:00 AM

According to an article published by Inman, 2017 will be a seller’s market. A slowing inventory was noted as having an impact in addition to rising home prices. With home prices being up, lucrative offers are starting to seem more and more appealing to baby-boomers who are finding themselves as empty-nesters. With an up-tick in sellers, we’ll uncover how to produce materials to capture and convert them online and on social media.

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Topics: Practical Advice


Convert More Seller Leads During The Hottest Selling Season

Posted by Kenneth Palmer

Apr 25, 2017 5:30:00 AM

According to an article published by CNBC, real estate agents today are finding themselves in the strongest sellers market in history. Seasoned real estate agents know very well that sellers now have the ability to get close to or in some cases, above asking price. With so much inventory and so many people willing to sell, it has never been a more critical time to capture and convert seller leads.

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Topics: Practical Advice


How Real Estate Agents Can Build Brand Equity Online (and Avoid The “Survivor” Situation)

Posted by Kenneth Palmer

Apr 18, 2017 7:15:00 AM

If you have never caught the show Survivor, you’re missing out. It’s a fast-paced, exciting reality show where contestants must fight to survive in the wilderness while competing with one another for a chance to win a money. It actually sounds a lot like real estate when you think about it, but that’s neither here nor there.

Recently, a controversy happened on the show where a real estate agent got into trouble for the remarks he made. While this was done on national television, there are similarities between T.V. and your social media channels. A single action that negatively impacts your brand can affect downstream sales. That’s why we’re going to dive in and explore how to build good brand equity.

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Topics: Practical Advice


Friday Freebies - Email Marketing Tools for Real Estate Agents

Posted by Kristina Brunnler

Apr 14, 2017 6:00:00 AM

Still think email campaigns are so 2008? Well, think again! Email marketing is alive and well, you just need to have a smarter campaign. Real Estate leads need to be engaged with clean, professional, and personalized email messages. Start by examining which messages in your personal inbox enticed you. Then think of how your brokerage can mimic these practices to increase your open rate. Then start with these 4 tools are designed to bring your brokerages next email blast to the next level. 

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Topics: Practical Advice


Free Appointment-Booking Presentation for Realtors

Posted by Kenneth Palmer

Apr 13, 2017 7:31:00 AM

The process of selling a home is time-consuming and difficult. First time home sellers may think that they can do it on their own just like experienced ones, but there are many factors to consider. The truth is, only realtors can understand the market and get the best value for their leads. But is there a more efficient way to get those seller leads into a conversation? (Spoiler alert! There is and we’ll get into how.)

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Topics: Practical Advice


Attn Buyer's Agents - 10 Secrets Top Listing Agents Don't Tell You

Posted by Kristina Brunnler

Apr 12, 2017 7:30:00 AM

Working with listing agents can tough in 2017. Markets like Phoenix, Dallas, and Sacramento are experiencing an upturn in competition. Many homeowners are reporting offers on their home, even though their home is not on the market. If representing a buyer, it’s important you do the best you can to get your client a home in this heated market. Check out this list of secrets top listing agents don't always disclose to buyer’s agents. 

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Topics: Practical Advice, Buyer & Seller Insights


Agent Insights - 12 Different Realtor Personality Types

Posted by Kristina Brunnler

Apr 11, 2017 10:30:00 AM

In today's Agent Insights - Andrew Fortune - broker and owner of Great Colorado Homes Inc. shares his take on the most reoccuring Realtor personality types. Read the list below to get a better understanding of your strengths and weaknesses as an agent.

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Topics: Agent Insights, Practical Advice


Top 3 Real Estate Scams that Agents (and Their Leads) Should Be Aware Of

Posted by Kenneth Palmer

Apr 11, 2017 6:50:00 AM


Real estate is complicated enough on it’s own without scammers making the process harder for everyone. Often times, real estate scammers will take advantage of people that do not have the time or experience to know that they are being scammed. We’ll explore the top 3 scams that are out there right now and how you as a realtor can inform your leads, clients, and community.

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Topics: Practical Advice


What Should Be in A Realtor's Email Signature?

Posted by Kristina Brunnler

Apr 10, 2017 8:00:00 AM

Have you ever looked at another professional’s email signature and cringed? It seems like there are two extremes out there: those who include their entire resume/portfolio in their signature or those with the bare minimum. Strong Real Estate signatures, should be attention grabbing, while remaining professional. Also, leads should be able to easily access your website and contact information. Know which elements to include and how to format them with this short list of do’s and don't's.

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Topics: Practical Advice


When and What Messages Realtors Should Send Their Real Estate Leads

Posted by Kenneth Palmer

Apr 6, 2017 7:30:00 AM

Trying to figure out what to respond to your real estate leads with can be challenging. It can also become difficult to know when to send them the right message. You want to stay relevant but at the same time, you do not want to push them away. That’s because putting your leads preferences before your own is the foundation for trust and building a healthy and lasting business relationship. 

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Topics: Practical Advice


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