One Easy Way Realtors Can Increase Real Estate Referrals

Posted by Kenneth Palmer

Mar 2, 2017 9:50:00 AM

Who’s ready for some numbers that realtors can really get excited about? In today’s real estate game, who you know and who your clients and prospects know can make all the difference in the world. Never before has this been more true than in the world of referrals. In marketing, this concept is referred to as a “Net Promoter Score” or how likely someone would be to recommend your business to others. Ideally, the higher the score, the more business you close. But how does that work in real estate? We’ll get into that and show you how to maximize your referrals with one easy process.

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Topics: Practical Advice


Social Media and Awards, It’s Not For Hollywood, It’s For Realtors

Posted by Kenneth Palmer

Mar 1, 2017 9:36:31 AM

The Oscars® is an exciting night full of star studded performances and the top entertainers in the world all gathered under one roof. Sunday night’s show was definitely a memorable one but it left us thinking, where’s the love for realtors? Well, it turns out that there is a prestigious award that real estate agents can win. What’s even better is that there are numerous opportunities to showcase yourself to expand your business even if you don’t win. Let’s explore this topic together, it’s showtime people!

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Topics: Practical Advice


11 Completely Unnecessary Expenses Brokerages Waste Money On

Posted by Kristina Brunnler

Feb 27, 2017 8:30:00 AM

As a broker it's important to keep your firm's expenses low. It’s easy to let agents get carried away with office goodies, but business is business. Keep an eye out for unnecessary expenses before you start noticing a hole in your company’s pocket.

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Topics: Practical Advice


Zillow™ Announces Major Change for Realtors, How You’ll Be Affected

Posted by Kenneth Palmer

Feb 23, 2017 7:45:00 AM


Zillow™ is no stranger to the real estate market. As a huge resource for realtors, Zillow's™ policies (and their changes) always have an effect on the industry as a whole. It comes as no surprise that their latest announcement may cause some realtors to become nervous. Why? Realtors will no longer be able to post listings directly onto the platform. But fear not, we’ll unpack this topic and show you how you can still thrive.

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Topics: Practical Advice


Top 6 Tax Deductions for Realtors

Posted by Kenneth Palmer

Feb 22, 2017 7:55:00 AM

I’m not sure about you, but this tax season I’m going to try to get the biggest return that I can. That’s why I’ve spent a good deal of time reading different blogs and thinking of different deductions that might be applicable to me. But what realtors? Surely there are some items that you can deduct that you might have overlooked in the past. Well, I’d like to discuss a few tax deductions for realtors that often go unnoticed.

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Topics: Practical Advice


15 Mistakes to Avoid When Giving a Listing Presentation

Posted by Kristina Brunnler

Feb 20, 2017 9:00:00 AM

Listing presentations with new leads can be daunting, if you're not prepared that is. This initial meet and greet is the most important factor in whether new leads will choose you as an agent. Sure, not every lead is going to like you and rejection is certain. However, there are certain instances when agents had a missed opportunity to convert a lead into a client. We’ve compiled this short list of common mistakes agents make when marketing their services. 

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Topics: Practical Advice


Scalable Programs For Realtors In a Changing Market

Posted by Kenneth Palmer

Feb 16, 2017 7:55:00 AM


Real estate trends are always shifting, figuring out who your next big consumer group will be is a moving target. We have spent a good deal of blogs telling you about millennials but I’d like to take a minute to look ahead even further. As demographics shift in the housing markets, knowing who your future clients will be and what they are interested in becomes crucial. As the saying goes, be proactive not reactive.
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Topics: Practical Advice


10 Real Estate Networking Tips to Live By

Posted by Kristina Brunnler

Feb 15, 2017 8:00:00 AM

The life of a realtor is a never-ending networking event. Each person you meet is a potential lead, or may even have a referral (including other agents and real estate industry professionals). It’s important to stay connected and network with your local community members if your business is to survive. The internet may have leveled the lead generation game to an extent, but other networking and lead generation tactics have stood the test of time. We’ve put together this list networking tips that all agents should live by no matter the latest social media trend or hottest CRM platform.

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Topics: Practical Advice


No One Wants General Messaging; Send Personalized, Unique Responses

Posted by Kenneth Palmer

Feb 14, 2017 7:55:00 AM

No one likes to feel like they’re just another contact in your database. As a realtor that has spent some time in the field, I’m sure you've seen this to be true. Your leads are expecting up-to-the-second responses and for you to remain fully aware of their particular listing’s status. In order to meet your leads expectations, personalize emails with their unique preferences. This makes them feel not only more genuine, but also increases the likelihood of engagement and conversion.

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Topics: Practical Advice


4 Ways Facebook Ads and Instagram Ads Help Realtors Find More Clients

Posted by Kenneth Palmer

Feb 9, 2017 7:55:00 AM

I’m sure you already use your social media channels to promote your listings, reach new clients, and announce open houses. But are you using social media to it’s fullest extent? As a realtor that likes to keep up with current trends in the market, you’ve no doubt read countless articles that explain how platforms like Facebook and Instagram are changing the way that consumers make purchasing decisions through their use of ads. But let’s be real for a second, no one really has time to research every facet of digital marketing. Not to worry, I’ll keep it brief and let you know how to capitalize on ads for realtors:
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Topics: Practical Advice


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