How to Deal with Real Estate Clients that Want to Cut Your Commission

Posted by Kristina Brunnler

May 20, 2017 6:00:00 AM

One of the most frustrating things to experience as a real estate agent is a client who believes your commission should be reduced. These clients are almost like FSBOs, because they’re not 100% convinced they need an agent. For most brokerages the commission is split multiple ways amongst the listing agent and broker and the buyer’s agent and broker. Furthermore, a portion of each agent's commission goes directly towards their brokerage or team’s marketing budget or overhead costs. Follow these tips below to work with these types of clients and assure your not wasting your time. 


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Topics: Practical Advice


Use This Real Estate Lead Tool To Close More Deals

Posted by Kenneth Palmer

May 16, 2017 5:03:00 AM

Business is all about starting and maintaining relationships with your real estate leads. One great way to build and maintain trust is to show an active interest in your leads’ preferences. The process of finding your leads ideal neighborhood preferences can be a daunting and time-consuming endeavor. You can save time and increase the likelihood of closing your leads with our latest tool available to agents for free.

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Topics: Practical Advice


How To Show Up In Your Leads Local Property Search

Posted by Kenneth Palmer

May 11, 2017 5:05:00 AM

According to a study conducted by NAR , 90% of home buyers search online during the decision making process. The same study also found that over the last 4 years, real estate focused searches had increased an impressive 253%. Among those happened to be sold home searches. Specifically, leads had searched for what homes were selling for in their neighborhood and their potential new neighborhood. So as leads are searching for listing prices, how can you show up in their search? We’ll explore that ahead.
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Topics: Practical Advice


4 Challenges Faced By Real Estate Team Leaders

Posted by Kenneth Palmer

May 9, 2017 5:05:00 AM

Running your own real estate business can take up a lot of your time. The ideal of course is not spending your every waking moment monitoring your team’s performance or constantly analyzing your marketing efficacy. We’ll explore 4 major challenges real estate team leaders face and how to overcome them.

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Topics: Practical Advice


Brokerages Can Attract More First-Time Home Buyers By Doing this

Posted by Kristina Brunnler

May 8, 2017 7:30:00 AM

I know that Millennials may get a bad rap. However, they will be the largest generation of first-time home buyers EVER. It’s imperative that brokerages begin learning how to attract, convert, and work with this clientele. One way of doing so is by hiring millennial agents. Younger agents can bring a fresh perspective and help your team gain a deeper understanding of this generation’s attitudes towards home buying. So as the saying goes, if you can’t beat em’ join em’! Start recruiting highly qualified, tech-savy agents to your brokerage firm by following these tips.

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Topics: Practical Advice


Why Real Estate Agents NEED To Track Their Marketing Stats

Posted by Kenneth Palmer

May 4, 2017 8:30:00 AM

As real estate agents, you should be aware of big data and how it can impact your business. With so much information surrounding your leads, tracking patterns and identifying areas for improvement becomes critical to future success. There are however surprisingly numbers of real estate agents that do not track their data to the extent that they should and as a result, their revenue is potentially impacted. We’ll identify some common data sets that agents should pay closer attention to.
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Topics: Practical Advice


Agent Insights - The Difference Between Marketing and Advertising

Posted by Kristina Brunnler

May 2, 2017 10:30:00 AM

In today's Agent Insights - Kenneth Jones - an award winning, real estate broker and appraiser shares the key differences between marketing and advertising. It's important agents understand the difference between these two in order to implement a succesful marketing strategy for their Real Estate business.

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Topics: Agent Insights, Practical Advice


These Common Lead Behaviors Have Hurt Your Commission

Posted by Kenneth Palmer

May 2, 2017 7:30:00 AM

In the internet age, keeping a lead’s attention can sometimes prove difficult. Real estate agents understand that this is a very big decision in a person’s life and that the need to look around is very tempting. However, when a lead engages in their own online activities, that’s where things can become complicated for real estate agents. We’ll explore some common online behaviors that can impact your commission check and how you can stay in front of your leads and drive the whole process.

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Topics: Practical Advice


Are Your Marketing Efforts Enough To Attract Seller Leads?

Posted by Kenneth Palmer

Apr 27, 2017 7:23:00 AM

According to an article published by Inman, 2017 will be a seller’s market. A slowing inventory was noted as having an impact in addition to rising home prices. With home prices being up, lucrative offers are starting to seem more and more appealing to baby-boomers who are finding themselves as empty-nesters. With an up-tick in sellers, we’ll uncover how to produce materials to capture and convert them online and on social media.

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Topics: Practical Advice


Convert More Seller Leads During The Hottest Selling Season

Posted by Kenneth Palmer

Apr 25, 2017 5:30:00 AM

According to an article published by CNBC, real estate agents today are finding themselves in the strongest sellers market in history. Seasoned real estate agents know very well that sellers now have the ability to get close to or in some cases, above asking price. With so much inventory and so many people willing to sell, it has never been a more critical time to capture and convert seller leads.

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Topics: Practical Advice


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