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Real Estate in the Digital Age: Your Go to Guide

Posted by Kristina Brunnler

Jun 26, 2017 6:00:00 AM

As entrepreneurs, Real Estate agents must be committed to never ending improvement and adaptability. A career in real estate means a lifetime of learning. However, it can be difficult to stay up to date with technological changes. More and more, leads are using the internet to not only search for homes, but also search for and research an agent. 90% of all home buyers search online at some point during their home search (source). Reference our guide below to see how to optimize your Real Estate business for a digital real estate market.

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Topics: Social Media Marketing, Building Your Brand


The Biggest Waste of Marketing Dollars in Real Estate

Posted by Kristina Brunnler

May 31, 2017 8:04:59 AM

Many new agents run themselves out of business within their first year on fancy marketing initiatives. Before establishing themselves within local markets, many get caught up with software programs. Avoid marketing pitfalls with these tips.


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Topics: Social Media Marketing


21 Real Estate Facebook Groups for Lead Generation & Advice

Posted by Kristina Brunnler

May 7, 2017 8:30:00 AM

Are you leveraging Facebook for your Real Estate business? Facebook groups are an agent’s watering hole for Real Estate leads. Many prospective buyers and sellers seek out the advice of others before online. Agents can use the world’s number one social media platform not only for lead generation, but also advice. Use these groups below to grow your Real Estate knowledge and customer base.
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Topics: Social Media Marketing, Lead Gen & Engagement


74 Real Estate Keywords that Boost SEO Rankings

Posted by Kristina Brunnler

Apr 26, 2017 7:30:00 AM

A keyword is a word or phrase used to describe the contents of a web page. Keywords help search engines like Google and Bing identify which web pages match particular web queries. When search engines begin crawling the web, you want to be sure your Real Estate website and blog has the appropriate keywords so that your content ranks higher in search results. For instance if leads begin searching for the best Realtors or average home prices in your city, you’ll want your name to show up in the first few results. When you rank higher in search engine results, you’ll have increased site traffic and capture more leads.

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Topics: Social Media Marketing, Lead Gen & Engagement


50 Real Estate Pinterest Ideas that Attract Buyer and Seller Leads

Posted by Kristina Brunnler

Apr 9, 2017 7:00:00 AM

Do you have a Pinterest account, but don’t know how to use it? Anytime you write a Real Estate blog, be sure to create a corresponding pin on Pinterest. A “pin” is an image on Pinterest, that usually has a link to a blog or article on another site. Pinterest users can create their own pins or repin other Pinterest users pins. Creating pins geared towards home buyers and sellers in your local area is a great way to attract leads to your Real Estate blog. Use the list of pin ideas below to create your own blog and matching pin.

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Topics: Social Media Marketing


Generate More Leads With Facebook For Realtors

Posted by Nicole Finzi

Sep 1, 2016 10:05:47 AM

Facebook is one of the most powerful social media tools that we have ever come across. As a real estate agent, generating leads is vital in order to get business. While referrals are great, social media marketing for real estate agents has become the bread and butter of business. There are 1.7 billion users on Facebook. How many of them can you turn into clients?

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Topics: Social Media Marketing


Generating Website Traffic With Pinterest For Real Estate Agents

Posted by Nicole Finzi

Aug 17, 2016 8:15:00 AM


If you didn’t already know - Pinterest helps boost traffic to your real estate website! While you may just be using Pinterest for fun, you could also be generating traffic to your website! Real estate is a tough industry to be in, but thankfully we have tools like social media to help us market our business. In order to maximize your reach, publish your content on as many platforms as possible and link visitors back to your website. What makes Pinterest so special is that it is one of the fastest growing social media platforms ever. Don’t you want to watch your website traffic to grow too?

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Topics: Social Media Marketing


Advice from a Millennial: What We Value As Future Home Buyers

Posted by Victoria Deubler

Jan 13, 2016 7:30:00 AM

As Real Estate professionals, you know that the industry is in a constant state of flux. You also know that the market can change in an instant, which is why it’s important for you to be ready for just about anything. However, some changes can be a bit predictable - like the fact that Millennials are quickly becoming the next generation of home buyers.

Are you ready?

As a part of the Millennial generation, I chose to write this blog from my own perspective in hopes of shedding some light on what my generation values in the professionals we choose to work with. Although we may have more to think about financially (or at least I do) than we would have expected - like paying off our student loans and such - for the most part, we aspire to invest in our own home one day rather than just renting in trendy neighborhoods.

Growing up with the internet so easily available, even more so now with our mobile devices and apps, we’ve become accustomed to having information accessible in the palm of our hands - literally. This means we aren’t the most patient people on the planet.

We also LOVE our social media accounts, like Facebook, Instagram, Pinterest and Twitter (just to name a few), which keep us in the know at all times about our friends, families and even world events.

So - what does this mean for you?

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Topics: Social Media Marketing, Buyer & Seller Insights


The Platform You Should be Using In Real Estate Marketing: Instagram

Posted by Victoria Deubler

Jan 8, 2016 7:30:00 AM

Marketing trends are constantly changing based on when and how target audiences are interacting with businesses. Social media marketing has quickly become a popular and effective way to reach new customers in several industries, and Real Estate is no exception. While there are several social media platforms used to reach new audiences and grow businesses, Instagram continues to become more popular among several age groups - Millennials being the most prevalent.

If you haven’t begun some sort of real estate social media marketing strategy, now is a good time to start - including Instagram.

 Photo credit: http://techbeasts.com/2015/06/20/how-download-instagram-photos/

 

Here are some pointers to optimize Instagram in Real Estate:

 

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Topics: Social Media Marketing


Best of 2015: Social Media for Real Estate

Posted by Victoria Deubler

Dec 30, 2015 7:30:00 AM

Social media for real estate has quickly become a 'must' in marketing strategies. We've put together some of our favorite blog posts from 2015 to help you strengthen your real estate social media marketing efforts.

 

Top 5 Most Popular Social Media Marketing Posts of 2015:

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Topics: Social Media Marketing


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