In Case You Missed It: Zillow & Zurple Webinar

Posted by Jessica Schweppe

Nov 17, 2014 1:18:23 PM

Miss the webinar? Catch the recording!

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Topics: Stats & Training


The Truth About Real Estate Email Metrics

Posted by Jessica Schweppe

Oct 12, 2014 1:27:00 PM

What metrics really matter when it comes to measuring whether or not your real estate marketing emails are successful? Traditional marketing knowledge dictates that if you have the goal of using email marketing to drive conversions through a certain point on your website – you should focus on these three stats:

  • Open rate
  • Click through rate
  • Conversion rate

Right? Well, kind of...

Those three metrics do illustrate each “gate” or step an email recipient must pass through in order to become a more qualified lead – but they don’t tell the whole story.

Let’s take a look at each one of the three main metrics in more detail:

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Topics: Lead Gen & Engagement, Stats & Training


Free Real Estate Training Materials for Agents

Posted by Eddie Earnest

Aug 27, 2014 10:58:04 AM

Free Premium Content Downloads Now Available

Our Zurple Agent Success blog, which launched a few months back, is designed to serve as an educational hub for real estate agents around the country. Our content goal is simple: help agents succeed in today’s market.

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Topics: Practical Advice, Building Your Brand, Lead Gen & Engagement, Stats & Training


The Secret to Effective Real Estate Lead Targeting

Posted by Jessica Schweppe

Jul 31, 2014 6:30:00 AM

Today, we’re going to tackle one very important question:

Who are you talking to?

 

Sure, you know you need to get leads… but do you really know who you’re reaching out to? Here are some key questions you can ask yourself to figure out some basic shared characteristics of your ideal client:

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Topics: Practical Advice, Lead Gen & Engagement, Stats & Training


Looking for Real Estate Training? Look No Further!

Posted by Jessica Schweppe

Jun 26, 2014 12:28:00 PM

There are tons of real estate training resources – both free and paid - available from a variety of reputable sources. That said, finding training that is worthwhile can be time consuming. So, we decided to do it for you!

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Topics: Building Your Brand, Stats & Training


5 Key Statistics from the California Association of Realtors Home Buyer Survey

Posted by Irina Jordan

Apr 11, 2014 2:50:00 PM

Did you know that three times as many buyers prefer receiving emails to phone calls from their agent?

This is just one of many new trends identified in the recently published California Association of Realtors Home Buyer Survey. While the data to support these trends originates from the California market, we believe the inherent takeaways are applicable to agents throughout the country and should influence how you do business.

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Topics: Stats & Training


Why Real Estate Branding Is No Longer Optional

Posted by Eddie Earnest

Apr 9, 2014 2:36:00 PM

“Sixty-eight percent of buyers Googled their agent, the highest percentage since the survey started tracking this statistic in 2007.” – California Association of Realtors, 2013 Home Buyer Survey

The recently released 2013 California Association of Realtors buyers and sellers reports are chalk full of highly relevant data and trends for real estate agents. But the statistic above is perhaps most piercing to those agents who don’t prioritize real estate branding. If you’re like many of our most successful customers, the focus has traditionally been on direct marketing, lead generation, or referral-based systems. Many see ‘branding’ as wasted marketing dollars with poor ROI. 

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Topics: Building Your Brand, Lead Gen & Engagement, Stats & Training


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