When it comes to the world of lead nurturing, segmentation is key. Every lead is different but they all have certain attributes in common. As a savvy real estate agent, you’re well aware of the importance of relationships. Hold onto your socks because the Zurple platform just got another update!As the latest development in the Zurple toolkit, Lead Groups now gives the user the option to add leads to group memberships. This organizational ability brings about a new leap forward in real estate lead nurturing.