Trying to figure out what to respond to your real estate leads with can be challenging. It can also become difficult to know when to send them the right message. You want to stay relevant but at the same time, you do not want to push them away. That’s because putting your leads preferences before your own is the foundation for trust and building a healthy and lasting business relationship.
The wrong approach is to wait before messaging your leads. Often times, people don’t want to seem desperate or creepy. It is important however, to remember that we live in the age of information. People, especially millennials, expect information to not only be instantaneous, but also tailored to their preferences. As you know, homes can move onto and off the market very quickly. Not alerting your leads to changes can cost you business in big ways.
So what kind of information do they want and when do they want it? It may go without saying but timely and relevant information is always preferred. This would be based on their unique preferences like when a listing price drops or property searches. This can make most people wince since you would be letting the lead know that you are tracking their online behavior.
Not surprisingly, most people do not mind and in fact, are aware that it’s being done. When you create messages specifically for them and their preferences, you build trust with your potential client since you are putting their needs first.
With so much revenue on the table, it’s worth taking advantage of this methodology. Not only are you wowing the real estate leads you are already pursuing, but you are also sowing the seeds of future referrals. Zurple accomplishes this through tracking leads online behavior and sending them messages based on that behavior. To find out how this can work for you, schedule some time to speak with a Zurple team member.