Veteran Agent Finds Success Thanks to Zurple Seller Leads Program

Posted by Irina Jordan

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Aug 26, 2015 8:00:00 AM

Business Success Comes from Meeting and Exceeding Client Expectations

Stormi GoodspeedDerek was laid off from his engineering position and found himself working with a friend's mom, who was a real estate agent. He enjoyed the industry and decided to get his license. 17 years later, he's still loving it. 

STATS:

50+
seller leads generated
(in June 2015)

2 listings
from Zurple seller leads
(in June 2015)

$1+ Million
sales revenue from seller leads
(in June 2015)


Creating Meaningful Connections with Clients

Derek's business philosophy is simple - he understands that every client has a unique set of circumstances that are driving their real estate decisions. Being able to be flexible and to adjust to each new client is critical to real estate success. 

Derek prides himself on providing clear and open communication that caters to the needs and expectations of his clients, while taking into account current market conditions. He is also highly responsive and adaptive to changing needs - enabling to provide his clients with the very best level of service. 


“You cannot be passive in this process. You need to be proactive, to anticipate obstacles and to be ready to support your clients as changes occur."


Turning to Zurple for Help with Lead Gen and Conversion

Since signing for the seller lead program in June of 2015 - Derek has received over 50 seller leads requesting CMAs and has landed two new listings, one for $400k and one for $600k, from those leads. Within just two months, Derek had over $1 million in sales from Zurple generated and nurtured leads.

He accredits that success to Zurple's optimized follow-up in combination with his own dedication to providing quick turnaround on the CMAs his seller leads requested. He regularly gets responses from his seller leads and has been really impressed with Zurple's casual yet relevant correspondence that is sent on his behalf.


 "I picked up two listings as a result of the great follow-up emails that Zurple sends out and got a total of over $1 million in sales between both."


Derek Robinson, A Success Story - Recap:

  • Derek discovered his passion for real estate by accident - when helping out a mom's friend with her real estate business after an unexpected layoff from his engineering job. 

  • A dedication to thorough, direct and no-pressure communication drives referral business and nurtures healthy client relationships. 

  • Zurple helps Derek generate new real estate seller leads and the system keeps them engaged with his brand - allowing him to land new listings without doing all the legwork. 

Check out  a full version of Derek's case study here.


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Topics: Message from Zurple

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