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Technology Adoption Plays Major Role in Real Estate Success

Posted by Jessica Schweppe

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Mar 10, 2015 9:00:00 AM

In today's Agent Insights - Debbie Reynolds talks about how real estate agents interacted with clients when she entered the business in 1980 and just how much has changed to have real estate success between then and now. For any of you who have been in the business for ten years or more - I'm sure you'd be the first to admit the change has been fast, furious and forced. So what happens if you don't keep up with today's technology trends? 

Here's Debbie: DebbieReynoldsWhen I got started in real estate in 1980, there was no voicemail.

There were also very few cell phones - the expense was so high that not many people could afford them. So instead, we used regular telephones or public pay phones and we dialed and dialed until someone answered. 

We also used something called the United States Postal Service (aka snail mail) because there was no email. We mailed letters and postcards and we sent contracts through the mail to be signed. If we were in a big hurry, we would use FedEx. 

We didn't know what the Internet was. All we knew at the time was that major universities were using it for their research projects. 

Today - we are in the 21st Century and we're working with millennial buyers. Like it or not - they are forcing us to move faster than we would on our own and to do things their way. Millenials are all about technology. They don't like using the telephone and many are not fans of email. As my son said, nobody emails anymore.

Instead, they communicate on social media channels like Facebook, Instagram and Twitter. They will text each other, even if they are in the same room and could literally speak to each other. Do I get it? Not really. Am I doing it? Yes.

Why? Because texting is the way they want to communicate. It's fast and limits lengthy conversations. Young buyers want the facts and they want to move on. And it's not just younger buyers - I have younger agents texting me offers as well. So as an older real estate agent, I'm being forced to be current and text. How's it going? Not too bad.

To provide the best service, I ask each and everyone of my clients how they would like to be communicated with.

Most of my clients under the age of 60 say they'd prefer texts over any other form of communication. This says to me that people are catching up with technology thanks to the young people in their lives - their kids and grandchildren. I've even gotten voicemail messages that say if you want to get a faster response, text me. Today, email and phone calls seem to be reserved as a last ditch efforts for many.

The bottom line is, it doesn't matter how I want to do business.

I have to do it the way the consumer wants to do business. Even at open houses - I ask buyers if I may text them. They readily say yes without any hesitation and I know that refusing to do it will only hurt my business.

Morale of the story:
Texting is here to stay and whether it will be replaced with something else in the future, I don't know for sure but can guess something faster will come along. At that time, we'll all need to be ready to adapt and change all over again.

About Debbie:

For Real Estate Services in Clarksville TN, Debbie Reynolds can help you buy the right home or sell the home you have. Debbie has the experience and skills to assist you to get you to your real estate goals. 

It is all about you. I work for you to help you reach your goal. That personal service is the reason that so many of my clients are happy with their real estate transaction after all is said and done. To connect with Debbie, visit her website: www.buyorsellclarksville.com.

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