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[Webinar] Tech or Bust II - Generating Real Estate Referrals

Posted by Kristina Brunnler

Jun 13, 2018 6:00:00 AM

Back by popular demand, Zurple will be hosting Episode II of the Tech or Bust series. As part II of this webinar mini-series, Zurple's Vice-President, Jack Markham, will be sharing how to keep your business personable, even in the digital age of real estate. Learn more about our upcoming webinar below -

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Topics: Practical Advice, Lead Gen & Engagement, zurple webinar


Zurple Research Reveals How Many Real Estate Leads Leave A Phone Number

Posted by Kristina Brunnler

Jun 5, 2018 7:24:00 AM

Lead gates are essential to capturing new customers and prospects online. The information your lead capture form asks for directly impacts your lead conversion rate. Lead capture forms place value behind your website's content and marketing campaigns. Without a lead capture form, buyers and sellers can otherwise access your content for free. Digital marketers agree across all industries that the length of a lead form directly impact conversion rates.

The more information agents ask from real estate leads, the less likely leads will be to provide that information. Likewise, the more value leads place behind the gated content, the more likely they’ll be to leave their information. So, what if that required information is optional? Will real estate leads share personal information if they don't have too? Most importantly, will they share their phone number if it's not required?

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Topics: Lead Gen & Engagement, lead generation, Lead Intelligence


Simple Mistakes Agents Make When Farming for Seller Leads

Posted by Pacifico "PJ" Ortiz Luis

May 31, 2018 2:04:15 PM

Farming neighborhoods is what real estate agents have been doing for what feels like centuries. Before the internet and fax machines, farming is how most agents spent their marketing dollars. For such a foundational aspect of real estate marketing, there are some details that can be improved upon.

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Topics: Lead Gen & Engagement


Using Time Travel to Gain an Advantage in Your Real Estate Business

Posted by Pacifico "PJ" Ortiz Luis

May 24, 2018 3:05:20 PM

You know what would be super valuable? Being able to receive messages from your past self, telling you information that would be useful in closing transactions and generating real estate leads? Did you know that Zurple already has that technology?

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Topics: Lead Gen & Engagement


3 Must-Have Phone Apps for Real Estate Agents in 2018

Posted by Pacifico "PJ" Ortiz Luis

May 3, 2018 6:30:00 AM

Have you ever left the home without your phone in your bag or pocket? Have you ever left your phone in your car and wait at the listing appointment because you and your client agreed on a time...so you didn't need to call them when you are there? Don't be silly! Of course not!

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Topics: Practical Advice, Lead Gen & Engagement, Productivity & Apps


Zurple Research Reveals Average Real Estate Lead Response Time

Posted by Kristina Brunnler

Apr 19, 2018 6:23:00 AM

With so much information available online, buyers and sellers spend more time researching homes on their own. Leads can conduct the initial stages of their home buying or selling journey without having to communicate with an agent. However, certain email and text messages will encourage leads to reach out to agents. Zurple research has revealed the average time it takes for leads to respond after registering on a real estate agent's website. Additional research revealed five types of messages that speed up reply time. Statistics and message types listed below are taken from Zurple client back offices.1

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Topics: Lead Gen & Engagement, Lead Intelligence


How to Generate Real Estate Leads While Juggling Other Obligations

Posted by Pacifico "PJ" Ortiz Luis

Apr 12, 2018 6:30:00 AM

Have you ever wanted to generate real estate leads while you sleep? Or perhaps, get leads while you are sipping a tropical drink on a beach in Belize? Or maybe you are on a train to a conference in another city? What if we told you that was possible?

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Topics: Lead Gen & Engagement


Spring 2018 Survival Kit for REALTORS® (free downloads!)

Posted by Pacifico "PJ" Ortiz Luis

Apr 5, 2018 10:00:27 AM

Congratulation on making it past the first quarter of 2018! Don't let that momentum falter. Click "Read More" for 5 free downloads to help you generate more real estate leads!

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Topics: Lead Gen & Engagement


7 Do-It-Yourself Video Marketing Ideas for Real Estate Agents 2018

Posted by Kristina Brunnler

Mar 12, 2018 6:00:00 AM

The future of online marketing is looking more towards video each day. In fact, according to a 2017 WordStream study, more video content is now uploaded online in 30 days, than all of the video produced by major U.S. television networks have produced in the past 30 years. As a real estate professional, you should be making a transition to video marketing in 2018.What’s great is with the prevalence of social media and quality of smart phone videos, real estate agents no longer need to hire a professional to record their videos. Below we’ve highlighted seven do-it-yourself video marketing ideas, real estate agents can take advantage of without hiring a professional – 

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Topics: Social Media Marketing, Lead Gen & Engagement


Capture More Local Real Estate Leads with this 2018 SEO Guidebook 

Posted by Kristina Brunnler

Feb 24, 2018 6:00:00 AM

They say the best place to bury a dead body is the second page of Google. If you’re not appearing on the first page of local home searches, your real estate business might as well be dead and buried. Lucky for real estate professionals, local SEO is a lot easier. You are competing against a smaller audience than larger businesses and your audience is easier to define.

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Topics: Building Your Brand, Lead Gen & Engagement


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