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SLAM DUNK: Real Estate Lessons Learned from the Basketball Court

Posted by Pacifico "PJ" Ortiz Luis

Mar 28, 2019 9:02:08 AM

In West Philadelphia born and raised, on the playground is where I spent most of my days. There are plenty of takeaways for those of you that have played basketball or are big fans of the sport.

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Topics: Lead Generation


Real Estate Marketing - Generating Seller Leads on a Budget

Posted by Pacifico "PJ" Ortiz Luis

Mar 21, 2019 7:28:59 AM

Have you recently filed your taxes with the IRS? If you let out an audible "YIKES" after looking at your business expenses and seeing how much you spent to generate leads, then we have a few ideas that will help you save a pretty penny or two.

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Topics: Lead Generation


Thaw Out Your Cold Calling Techniques

Posted by Rachel Garris

Mar 20, 2019 4:56:00 AM

 The weather is warming up, and your leads should be too. Everyone needs a go-to cold calling script, but is yours up to par? Cold calling is alive and well as an effective way to prospect real estate leads – you just need the right technique! Real estate agents are so much more than just sales people, but the ability to sell yourself and fit a client’s needs is crucial. Updating your cold calling techniques can make the difference between a hang up and a new client – here’s our 3 best stat-heavy tricks.

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Topics: Lead Generation


3 Ideas to Get New Real Estate Leads (Even on a Monday)

Posted by Rachel Garris

Mar 18, 2019 9:14:45 AM

 

Oh, Monday. This day usually carries a bad reputation, but you may find your Monday particularly painful after the St. Patrick's Day weekend festivities. One too many green beers can leave you with a headache - and that only adds to the headache of trying to get new real estate leads. Do you feel like you've tried everything, but are stalling in your efforts to generate new real estate leads? Nurse that prospecting hangover with our 3 ideas to get real estate leads, and don't forget the Pedialyte!

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Topics: Lead Generation


What's Best for Real Estate? Google, Facebook, or Bench Ads?

Posted by Pacifico "PJ" Ortiz Luis

Mar 7, 2019 7:30:00 AM

So you have a little bit of capital to invest into increasing your regular lead flow. After doing a bit of research, you notice agents are pouring their cash into the same funnels. Is it worth it?

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Topics: Lead Generation


Love Yourself! - 5 Beliefs You Should Stop Telling Yourself as a Real Estate Agent

Posted by Pacifico "PJ" Ortiz Luis

Feb 14, 2019 7:30:00 AM

That road to success is filled with many roadblocks. Unfortunately, one of the biggest obstacles in our way is ourselves. This is equally as true for real estate agents who oftentimes are given no direction when diving head first into the industry.

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Topics: Practical Advice, Lead Generation


Buying vs. Renting: How To Turn Renters into Leads

Posted by Rachel Garris

Jan 16, 2019 4:27:00 AM

As a real estate agent, you’ve probably experienced something like this: You’re exploring a new lead that’s looking to own a home, but they’ve only ever been renters. The daunting amount of money they’d be putting into a house makes them lean towards renting – but you know better. You know the obvious benefits of being a home owner – but do your clients? 

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Topics: Lead Generation


How to Overcome 4 Common FSBO Objections

Posted by Pacifico "PJ" Ortiz Luis

Jan 10, 2019 7:30:00 AM

Sell my home myself they said. It'll be easy they said. After 90 days on the market, most FSBOs will not be thinking it is that easy.
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Topics: Lead Generation


3 Reasons Why Real Estate Agents Shouldn't DIY Their Solutions

Posted by Pacifico "PJ" Ortiz Luis

Nov 15, 2018 7:30:00 AM

Solopreneur is a new word that is not officially recognized by most spell checks, but it is something that applies to most real estate agents. Most agents are solo entrepreneurs. And being your own boss comes with a few strings. One major issue is solo agents are also their own employee, customer service team, marketing department, and personal assistant. Thus some will attempt to do it all themselves.

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Topics: Lead Generation


5 Real Estate Marketing Ideas for Halloween 2018

Posted by Pacifico "PJ" Ortiz Luis

Oct 25, 2018 7:30:00 AM

Here is a question: Including your business card when you pass out candy...tacky or not tacky? It is certainly the most efficient way to spread the word about your services. The follow up question is if it is effective or not. We have a few ideas you may be able to use this Halloween.

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Topics: Just for Fun, Lead Generation


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