Katie Lance is a highly lauded and recognized social media strategist and consultant in the real estate space. Her website, katielance.com, says: "Social media is not a one way street - you have to give to get." This mantra is something all agents must keep in mind when considering how to effectively incorporate social media marketing into their business. Luckily, there are experts like Katie, who regularly provide social know-how to help agents take their marketing to the next level. Today, I'm going to share some great high-level takeaways from Katie's blog that will benefit any agent looking to become more 'social savvy'.
Katie Lance's Top Tips for Real Estate Social Success:
- Post on Facebook at least 3X a week:
Consistency is key to social success. If you begin to post 1X a week or less, you are in grave danger of losing a valuable and authentic connection to your audience.
- Tell your social story visually:
Visuals appeal to emotions, which increases intimacy. Statistics also show that photos drive consumer engagement and reach a wider audience. The data supports visuals - so be sure to incorporate visuals into your real estate social media marketing strategy!
- Facebook ads should be optimized by device:
A user on a smartphone has a much different ad experience than one browsing on a computer. For best results consider what devices your ads will perform best on and target those devices accordingly.
- Video is where it's at:
1/3 of all time spent online is spent watching video. YouTube, owned by Google, is the #2 search engine in the world! If you haven't started incorporating video into your real estate marketing - now is the time.
- Be authentic.
For the first time in history, brands are represented as a group of individuals rather than a faceless logo and are interacting with people at a 1:1 level. When using social to promote your business, be your authentic self to attract the types of people you would enjoy working with.
In addition to regular blogging, vlogging and slideshare posting - Katie also speaks at real estate events on a regular basis. If you're looking for great social takeaways from an experienced adviser - Katie is your gal. Naturally, she's very active on social media. Connect with her on Facebook, Twitter, Instagram, Google+, Pinterest, YouTube and Slideshare!