If you take a look at consumer research data, a very clear image of today’s tech-savvy home shopper begins to emerge. Technology adoption has facilitated a dramatic shift in consumer behavior – one that requires businesses (e.g. real estate agents) to adapt their marketing strategy in order to keep pace with evolving consumer demands. If you’re not on board with harnessing technology to optimize your marketing efforts, you're almost certainly losing real estate leads to more tech-savvy agents on a regular basis.
Let’s think about smartphones for a moment, and discuss the impact they’ve had on the day-to-day behavior of a prospective homebuyer. Smartphones are so powerful that everyone who owns one (which is to say, almost everyone) is walking around with a mini-laptop in his or her pocket.
“Phones” are used for much more than just making or receiving calls. In fact, I so rarely use my phone for calls anymore that sometimes when it rings, I just look at it quizzically and forget what to do for a moment.
Real estate leads are now using their mini-laptop devices to browse the web, connect on social media, complete bank transactions, shop for everything imaginable and hunt for houses.
You must take these things into consideration when deciding on your marketing strategy. Not doing so means losing leads to competitors. It’s really that simple.