When it comes to making a purchasing decision, consumers go through a process – coined by inbound marketing company, Hubspot, as “The Buyer’s Journey.” 

In this article – we’re going to take a look at each stage of the buyer’s journey, discuss how it impacts the home buying process and your real estate leads and provide ideas on how you can use each phase as a guide to help you maximize your effectiveness in generating and converting new buyer leads online.

This journey is made up of three stages:

1. Awareness Stage
2. Consideration Stage
3. Decision Stage

Finding a great mortgage broker is one of the most critical steps for buyers looking to purchase a new home. Unfortunately, it can be hard for buyers to detect whether the lender they are working with is good or bad pick until they've gotten to a point where it's hard to turn back. That's why you need to build trust and establish credibility early on, so that clients feel comfortable with you from the beginning of the process. So what can you, as a mortgage broker, do to reassure your clients that you're a safe bet?

Follow these 7 Mortgage Broker success tips:

1. Always do your homework and offer multiple loan options
2. Make sure you respond to emails and phone calls in a timely manner
3. Never skip over the details of loan products, fees or services
4. Avoid rushing your clients
5. Provide proof of your success
6. Never push for a loan that's outside your client's comfort zone
7. Always be an open book and be prepared to field client questions

If you’ve been in the business for a while, you’re probably well aware that there are some key benefits to working with real estate seller leads.

Craigslist can be a great vehicle for listing promotion and lead generation. In order to take advantage of the benefits, you need to make sure you're following best practices and avoiding Craigslist posting faux pas. For the best possible results with your Craigslist real estate marketing, avoid these 5 common mistakes.

In today's Agent Insights post, Melissa Zavala - a Real Estate Broker / Owner in Escondido, California - offers agent advice about specific scenarios where real estate professionals should speak on the phone rather than communicate via text message or email.

Here's Melissa: