In order to adequately grow your business, you need to consistently find new ways to connect with your customers. And having a name and a logo just isn’t enough anymore. Branding is what ultimately sets you apart from the competition.

Succeeding as a real estate agent not only requires that you be a great salesperson, but a great content marketer as well. After all, the first impression most potential buyers will have of you is when they start looking online for properties.

With the industry becoming ever more dependent on digital trends and technologies, many real estate professionals wonder if direct mail should even be part of their marketing strategy in 2020.  Don’t get us wrong—online marketing has its obvious appeal (convenience, immediacy, and personalization), but direct mail is a great offline alternative that offers several advantages that many other online channels lack.

As the average user becomes more and more visual, real estate video marketing is one of the best ways to appeal to the subjective factors that accompany just about every transaction. To ensure your strategy is on point, we’re going to provide some useful tips on how to make a viral real estate video that can attract more buyers to your business.

The best way to capture a real estate lead's attention on Facebook is through video content. Videos are like the shiny butterflies of social media, in the sense they will capture a user’s attention and cause them to stop scrolling. Photos can be glanced at, and status updates can be skimmed, but videos demand the viewer’s full attention. These are the videos that will captivate your audience and leave a memorable impression.

Did you know that it is a really simple process to convert a Facebook follower into a real estate lead? Being able to generate business from a Facebook page is an equation that agents are always trying to crack. If you read further, we provide you with some information that not many agents know about. 

Did you know that there is a handy CTA button located under your Facebook cover image on your Facebook Business page? This CTA button has plenty of uses, but as real estate agents - which options will bring you more business? 

As a real estate agent, it's hard to find the time of day to dedicate into all aspects of your real estate business. This work needs to be done, because if overlooked it can leave a gaping hole in your system that can bleed potential income. One of the best ways to take care of the social aspect of your business is to use a scheduling tool.

You can schedule Facebook posts through Zurple's back office. Zurple is the definitive real estate lead nurturing solution for many real estate agents. With the addition of Facebook, agents can now connect and convert their prospects better than ever before. We wouldn't give you a tool without telling you how to use it though, so here is what you should post to Facebook using Zurple's social tools.

So you've created a Facebook Business Page, but now it's just sitting there - vacantly gathering interenet dust while generating no tangible benefits for your real estate business. Your Facebook Business page is like a party. Once it's set up, the next logical step is filling it with potential customers! Before you can start generating real estate leads through social media, you'll first need to start with gaining a few more Facebook fans.