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5 Free Tools to Help Prepare You for Real Estate’s Slow Season

Posted by Kristina Brunnler

Aug 24, 2018 6:00:00 AM

With September just a week away, it’s essential for you to begin preparing your pipeline for the slow season. And with kids back in school and a market with high home prices, things may be feeling a bit sluggish. That’s why the Zurple team is sharing these five free tools to help you generate leads during the cooler winter months. Continue reading for your five free tools!

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Topics: Lead Generation, Lead Generation & Engagement, Social Media Marketing


14 Facebook Ad Ideas for Real Estate Agents

Posted by Kristina Brunnler

Aug 23, 2018 6:00:00 AM

Facebook is not only a great place to connect with family and friends, but also grow your business. However, the Zurple Team understands the life of a real estate agent is STRESSFUL. You barely have time to check your Facebook, let alone monitor paid ads. That’s why we are providing 14 suggestions for Facebook page promotion. Try any of the 14 Facebook ideas below to promote listings, events, generate leads, and ultimately grow your business.

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Topics: Lead Generation & Engagement, Social Media Marketing


4 Easy Ways Real Estate Agents Can Connect with Contacts this Fourth of July

Posted by Kristina Brunnler

Jul 4, 2018 4:30:00 AM

When you think about it, real estate agents are pretty patriotic. They help everyday Americans fulfill their dream of owning a home! Agents should use the Fourth of July as an opportunity to celebrate their career. Download these social-ready Fourth of July cards to celebrate and connect with your contacts. Continue reading for four ways to share these cards and connect with your database.

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Topics: Just for Fun, Social Media Marketing


7 Do-It-Yourself Video Marketing Ideas for Real Estate Agents 2018

Posted by Kristina Brunnler

Mar 12, 2018 6:00:00 AM

The future of online marketing is looking more towards video each day. In fact, according to a 2017 WordStream study, more video content is now uploaded online in 30 days, than all of the video produced by major U.S. television networks have produced in the past 30 years. As a real estate professional, you should be making a transition to video marketing in 2018.What’s great is with the prevalence of social media and quality of smart phone videos, real estate agents no longer need to hire a professional to record their videos. Below we’ve highlighted seven do-it-yourself video marketing ideas, real estate agents can take advantage of without hiring a professional – 

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Topics: Lead Generation & Engagement, Social Media Marketing


3 Ways Realtors Can Refurbish Offline Content in an Online World

Posted by Kristina Brunnler

Jan 26, 2018 6:00:00 AM

In many industries traditional marketing is DEAD. However, that’s not necessarily the case in real estate. Many agents continue to see return from traditional marketing pieces print listing flyers, print ads, and open house signs. However, tech-savvy agents know how to take it a step further and maximize ROI on traditional marketing tactics by repurposing it for online content. Check out some of the ways agents can refurbish their traditional marketing materials for online content - 

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Topics: Building Your Brand, Social Media Marketing


8 of the Best Websites for Royalty Free Real Estate Stock Images

Posted by Kristina Brunnler

Jan 17, 2018 6:00:00 AM

With the start of a new year, many Real Estate agents are motivated to take on new marketing initiatives. However, the start of a new year also means a slower sales season. The Real Estate market typically slows down during winter months, making it difficult to allocate additional marketing dollars towards new projects. That’s why the Zurple team decided to share these royalty free real estate stock sites to help you save a few extra dollars. In this post we’ll be sharing eight sites that are perfect for finding royalty free real estate stock images.

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Topics: Social Media Marketing


Real Estate in the Digital Age: Your Go to Guide

Posted by Kristina Brunnler

Jun 26, 2017 6:00:00 AM

As entrepreneurs, Real Estate agents must be committed to never ending improvement and adaptability. A career in real estate means a lifetime of learning. However, it can be difficult to stay up to date with technological changes. More and more, leads are using the internet to not only search for homes, but also search for and research an agent. 90% of all home buyers search online at some point during their home search (source). Reference our guide below to see how to optimize your Real Estate business for a digital real estate market.

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Topics: Social Media Marketing, Building Your Brand


The Biggest Waste of Marketing Dollars in Real Estate

Posted by Kristina Brunnler

May 31, 2017 8:04:59 AM

Many new agents run themselves out of business within their first year on fancy marketing initiatives. Before establishing themselves within local markets, many get caught up with software programs. Avoid marketing pitfalls with these tips.


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Topics: Social Media Marketing


21 Real Estate Facebook Groups for Lead Generation & Advice

Posted by Kristina Brunnler

May 7, 2017 8:30:00 AM

Are you leveraging Facebook for your Real Estate business? Facebook groups are an agent’s watering hole for Real Estate leads. Many prospective buyers and sellers seek out the advice of others before online. Agents can use the world’s number one social media platform not only for lead generation, but also advice. Use these groups below to grow your Real Estate knowledge and customer base.
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Topics: Social Media Marketing, Lead Generation & Engagement


74 Real Estate Keywords that Boost SEO Rankings

Posted by Kristina Brunnler

Apr 26, 2017 7:30:00 AM

A keyword is a word or phrase used to describe the contents of a web page. Keywords help search engines like Google and Bing identify which web pages match particular web queries. When search engines begin crawling the web, you want to be sure your Real Estate website and blog has the appropriate keywords so that your content ranks higher in search results. For instance if leads begin searching for the best Realtors or average home prices in your city, you’ll want your name to show up in the first few results. When you rank higher in search engine results, you’ll have increased site traffic and capture more leads.

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Topics: Lead Generation & Engagement, Social Media Marketing


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