The future of online marketing is looking more towards video each day. In fact, according to a 2017 WordStream study, more video content is now uploaded online in 30 days, than all of the video produced by major U.S. television networks have produced in the past 30 years. As a real estate professional, you should be making a transition to video marketing in 2018.What’s great is with the prevalence of social media and quality of smart phone videos, real estate agents no longer need to hire a professional to record their videos. Below we’ve highlighted seven do-it-yourself video marketing ideas, real estate agents can take advantage of without hiring a professional – 

In many industries traditional marketing is DEAD. However, that’s not necessarily the case in real estate. Many agents continue to see return from traditional marketing pieces print listing flyers, print ads, and open house signs. However, tech-savvy agents know how to take it a step further and maximize ROI on traditional marketing tactics by repurposing it for online content. Check out some of the ways agents can refurbish their traditional marketing materials for online content - 

With the start of a new year, many Real Estate agents are motivated to take on new marketing initiatives. However, the start of a new year also means a slower sales season. The Real Estate market typically slows down during winter months, making it difficult to allocate additional marketing dollars towards new projects. That’s why the Zurple team decided to share these royalty free real estate stock sites to help you save a few extra dollars. In this post we’ll be sharing eight sites that are perfect for finding royalty free real estate stock images.

As entrepreneurs, Real Estate agents must be committed to never ending improvement and adaptability. A career in real estate means a lifetime of learning. However, it can be difficult to stay up to date with technological changes. More and more, leads are using the internet to not only search for homes, but also search for and research an agent. 90% of all home buyers search online at some point during their home search (source). Reference our guide below to see how to optimize your Real Estate business for a digital real estate market.

Many new agents run themselves out of business within their first year on fancy marketing initiatives. Before establishing themselves within local markets, many get caught up with software programs. Avoid marketing pitfalls with these tips.

Are you leveraging Facebook for your Real Estate business? Facebook groups are an agent’s watering hole for Real Estate leads. Many prospective buyers and sellers seek out the advice of others before online. Agents can use the world’s number one social media platform not only for lead generation, but also advice. Use these groups below to grow your Real Estate knowledge and customer base.

A keyword is a word or phrase used to describe the contents of a web page. Keywords help search engines like Google and Bing identify which web pages match particular web queries. When search engines begin crawling the web, you want to be sure your Real Estate website and blog has the appropriate keywords so that your content ranks higher in search results. For instance if leads begin searching for the best Realtors or average home prices in your city, you’ll want your name to show up in the first few results. When you rank higher in search engine results, you’ll have increased site traffic and capture more leads.

Do you have a Pinterest account, but don’t know how to use it? Anytime you write a Real Estate blog, be sure to create a corresponding pin on Pinterest. A “pin” is an image on Pinterest, that usually has a link to a blog or article on another site. Pinterest users can create their own pins or repin other Pinterest users pins. Creating pins geared towards home buyers and sellers in your local area is a great way to attract leads to your Real Estate blog. Use the list of pin ideas below to create your own blog and matching pin.

Facebook is one of the most powerful social media tools that we have ever come across. As a real estate agent, generating leads is vital in order to get business. While referrals are great, social media marketing for real estate agents has become the bread and butter of business. There are 1.7 billion users on Facebook. How many of them can you turn into clients?

If you didn’t already know - Pinterest helps boost traffic to your real estate website! While you may just be using Pinterest for fun, you could also be generating traffic to your website! Real estate is a tough industry to be in, but thankfully we have tools like social media to help us market our business. In order to maximize your reach, publish your content on as many platforms as possible and link visitors back to your website. What makes Pinterest so special is that it is one of the fastest growing social media platforms ever. Don’t you want to watch your website traffic to grow too?