Attracting qualified real estate leads to your business requires more than an expertly branded website. These days, social media is doing much of the heavy lifting. While LinkedIn and Facebook have secured their dominance as the original tried-and-true online social networks, you shouldn’t overlook incorporating Instagram into your overall marketing strategy.

The digital landscape is filled with visuals designed to capture an online consumer's attention. This is why the first picture of a real estate listing is so important. What if you don't have the budget to hire a professional photographer for stock photos? Well, there are plenty of free options out there.

Summer is right around the corner and there is a little more daylight to see homes. Or maybe your kids are on vacation, so you want to take a trip to some place nice. The trouble is, real estate agents don't get a vacation too...or DO they? The trouble is, having an empty social media profile can give the impression that you are no longer in real estate. 

With September just a week away, it’s essential for you to begin preparing your pipeline for the slow season. And with kids back in school and a market with high home prices, things may be feeling a bit sluggish. That’s why the Zurple team is sharing these five free tools to help you generate leads during the cooler winter months. Continue reading for your five free tools!

Facebook is not only a great place to connect with family and friends, but also grow your business. However, the Zurple Team understands the life of a real estate agent is STRESSFUL. You barely have time to check your Facebook, let alone monitor paid ads. That’s why we are providing 14 suggestions for Facebook page promotion. Try any of the 14 Facebook ideas below to promote listings, events, generate leads, and ultimately grow your business.

When you think about it, real estate agents are pretty patriotic. They help everyday Americans fulfill their dream of owning a home! Agents should use the Fourth of July as an opportunity to celebrate their career. Download these social-ready Fourth of July cards to celebrate and connect with your contacts. Continue reading for four ways to share these cards and connect with your database.

The future of online marketing is looking more towards video each day. In fact, according to a 2017 WordStream study, more video content is now uploaded online in 30 days, than all of the video produced by major U.S. television networks have produced in the past 30 years. As a real estate professional, you should be making a transition to video marketing in 2018.What’s great is with the prevalence of social media and quality of smart phone videos, real estate agents no longer need to hire a professional to record their videos. Below we’ve highlighted seven do-it-yourself video marketing ideas, real estate agents can take advantage of without hiring a professional – 

In many industries traditional marketing is DEAD. However, that’s not necessarily the case in real estate. Many agents continue to see return from traditional marketing pieces print listing flyers, print ads, and open house signs. However, tech-savvy agents know how to take it a step further and maximize ROI on traditional marketing tactics by repurposing it for online content. Check out some of the ways agents can refurbish their traditional marketing materials for online content - 

With the start of a new year, many Real Estate agents are motivated to take on new marketing initiatives. However, the start of a new year also means a slower sales season. The Real Estate market typically slows down during winter months, making it difficult to allocate additional marketing dollars towards new projects. That’s why the Zurple team decided to share these royalty free real estate stock sites to help you save a few extra dollars. In this post we’ll be sharing eight sites that are perfect for finding royalty free real estate stock images.

As entrepreneurs, Real Estate agents must be committed to never ending improvement and adaptability. A career in real estate means a lifetime of learning. However, it can be difficult to stay up to date with technological changes. More and more, leads are using the internet to not only search for homes, but also search for and research an agent. 90% of all home buyers search online at some point during their home search (source). Reference our guide below to see how to optimize your Real Estate business for a digital real estate market.