The best way to capture a real estate lead's attention on Facebook is through video content. Videos are like the shiny butterflies of social media, in the sense they will capture a user’s attention and cause them to stop scrolling. Photos can be glanced at, and status updates can be skimmed, but videos demand the viewer’s full attention. These are the videos that will captivate your audience and leave a memorable impression.

Did you know that it is a really simple process to convert a Facebook follower into a real estate lead? Being able to generate business from a Facebook page is an equation that agents are always trying to crack. If you read further, we provide you with some information that not many agents know about. 

Did you know that there is a handy CTA button located under your Facebook cover image on your Facebook Business page? This CTA button has plenty of uses, but as real estate agents - which options will bring you more business? 

As a real estate agent, it's hard to find the time of day to dedicate into all aspects of your real estate business. This work needs to be done, because if overlooked it can leave a gaping hole in your system that can bleed potential income. One of the best ways to take care of the social aspect of your business is to use a scheduling tool.

You can now schedule Facebook posts through Zurple's back office. Zurple is the definitive real estate lead nurturing solution for many real estate agents. With the addition of Facebook, agents can now connect and convert their prospects better than ever before. We wouldn't give you a tool without telling you how to use it though, so here is what you should post to Facebook using Zurple's social tools.

So you've created a Facebook Business Page, but now it's just sitting there - vacantly gathering interenet dust while generating no tangible benefits for your real estate business. Your Facebook Business page is like a party. Once it's set up, the next logical step is filling it with potential customers! Before you can start generating real estate leads through social media, you'll first need to start with gaining a few more Facebook fans.

Facebook connectivity is one of the most requested features that Zurple clients have asked for. On top of our industry leading intelligent lead nurturing software, Facebook connectivity is now available on the Zurple platform. Are you curious about how easy it is to connect your Facebook Business Page to your Zurple account?

If you are a real estate agent, you know that social media has become a very important aspect of your business. Unfortunately, not every agent knows how to comfortably navigate through this digital landscape. If you are going to start generating real estate leads from Facebook, you first need to establish your presence by creating a Facebook Business Page for your real estate busines.

Attracting qualified real estate leads to your business requires more than an expertly branded website. These days, social media is doing much of the heavy lifting. While LinkedIn and Facebook have secured their dominance as the original tried-and-true online social networks, you shouldn’t overlook incorporating Instagram into your overall marketing strategy.

The digital landscape is filled with visuals designed to capture an online consumer's attention. This is why the first picture of a real estate listing is so important. What if you don't have the budget to hire a professional photographer for stock photos? Well, there are plenty of free options out there.