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Advice from a Millennial: What We Value As Future Home Buyers

Posted by Victoria Deubler

Jan 13, 2016 7:30:00 AM

As Real Estate professionals, you know that the industry is in a constant state of flux. You also know that the market can change in an instant, which is why it’s important for you to be ready for just about anything. However, some changes can be a bit predictable - like the fact that Millennials are quickly becoming the next generation of home buyers.

Are you ready?

As a part of the Millennial generation, I chose to write this blog from my own perspective in hopes of shedding some light on what my generation values in the professionals we choose to work with. Although we may have more to think about financially (or at least I do) than we would have expected - like paying off our student loans and such - for the most part, we aspire to invest in our own home one day rather than just renting in trendy neighborhoods.

Growing up with the internet so easily available, even more so now with our mobile devices and apps, we’ve become accustomed to having information accessible in the palm of our hands - literally. This means we aren’t the most patient people on the planet.

We also LOVE our social media accounts, like Facebook, Instagram, Pinterest and Twitter (just to name a few), which keep us in the know at all times about our friends, families and even world events.

So - what does this mean for you?

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Topics: Social Media Marketing, Buyer & Seller Insights


The Platform You Should be Using In Real Estate Marketing: Instagram

Posted by Victoria Deubler

Jan 8, 2016 7:30:00 AM

Marketing trends are constantly changing based on when and how target audiences are interacting with businesses. Social media marketing has quickly become a popular and effective way to reach new customers in several industries, and Real Estate is no exception. While there are several social media platforms used to reach new audiences and grow businesses, Instagram continues to become more popular among several age groups - Millennials being the most prevalent.

If you haven’t begun some sort of real estate social media marketing strategy, now is a good time to start - including Instagram.

 Photo credit: http://techbeasts.com/2015/06/20/how-download-instagram-photos/

 

Here are some pointers to optimize Instagram in Real Estate:

 

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Topics: Social Media Marketing


Best of 2015: Social Media for Real Estate

Posted by Victoria Deubler

Dec 30, 2015 7:30:00 AM

Social media for real estate has quickly become a 'must' in marketing strategies. We've put together some of our favorite blog posts from 2015 to help you strengthen your real estate social media marketing efforts.

 

Top 5 Most Popular Social Media Marketing Posts of 2015:

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Topics: Social Media Marketing


Free eBook: Social 101 for Real Estate Marketing Strategies

Posted by Victoria Deubler

Dec 23, 2015 7:30:00 AM

Social media is quickly dominating real estate marketing strategies. Make sure you have the knowledge and tools to set you and you're business up for success!

 

Check out our Free eBook:

Social 101: A Guide for Real Estate Professionals

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Topics: Social Media Marketing


Friday Freebies: Dominate Social Media Marketing

Posted by Victoria Deubler

Dec 18, 2015 7:30:00 AM

It’s been a few months since we’ve had Friday Freebies, so we thought we’d put together some items to help you dominate social media for real estate marketing efforts!


Using social media for real estate marketing has become unavoidable for most agents. It can be overwhelming trying to understand, learn and optimize different social media channels to generate and even communicate with new leads. So, we’ve put together a few resources to help you learn more about the most popular social media platforms and enhance your marketing strategies.

 

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Topics: Social Media Marketing


Social Media Etiquette: Are Your Practices Up to Par?

Posted by Victoria Deubler

Dec 3, 2015 7:30:00 AM

Chances are that you're using some form of social media to market your real estate business (and if you're not, you should be!). It’s important to make sure your etiquette meets, if not exceeds, expected online community standards. Social media marketing has become commonplace in today’s real estate industry, and much like in real life business relationships, it’s crucial to have manners in the marketplace. Once you’ve established your social media marketing strategy make sure to follow these tips when marketing through the most popular social media platforms. 

 

Do you follow these do’s and don’ts of social media etiquette?

 

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Topics: Social Media Marketing


Blab Primer for Real Estate Agents

Posted by Irina Jordan

Oct 22, 2015 8:00:00 AM

Blab is a livestreaming platform that enables a public video chat among four participants at a time. It’s integrated with a chat room. Viewers come in to watch the livestream and they can participate by leaving comments on the left hand side of the desktop application or below on the mobile version. Viewers are also able to interact with each other and the hosts. If one of the four seats is open, a viewer can request to join and it’s up to the host to accept them into the livestream.

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Topics: Social Media Marketing, Building Your Brand


Real Estate Pro Advice: How to Be a LinkedIn Influencer

Posted by Irina Jordan

Oct 8, 2015 8:00:00 AM


Fact: LinkedIn is underutilized by real estate agents. Facebook seems to be a platform of choice for real estate pros. I say LinkedIn deserves a second chance. You can become a LinkedIn influencer by being strategic about your activities focusing on the ones that build your influence.

Here are 3 surefire ways for a real estate pro to dominate LinkedIn:

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Topics: Social Media Marketing, Building Your Brand


How Real Estate Agents Can Leverage Meerkat and Periscope

Posted by Irina Jordan

Oct 7, 2015 8:00:00 AM

By now you’ve heard about Meerkat and Periscope - wondrous apps that play up your spontaneity and sense of adventure (or help you become more spontaneous and adventurous). 

They are free live streaming apps that send real-time video directly to your audience. Meerkat and Periscope capitalize on people gravitating towards anything in real time. Both apps are democratic: you can stream your video to a private audience or to anyone who has the app installed. The live videos are interactive - viewers can comment as they watch. You will see their comments popping up on the screen and reply to them on your live broadcast. 

Meerkat and Periscope allow the audience to share your experiences with you - right on the spot. Both apps can do wonders for promoting your real estate business if done right. Still unsure how you can use them in your life as a real estate agent? We got you covered. 

How Real Estate Agents Can Leverage Meerkat and Periscope:

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Topics: Social Media Marketing, Building Your Brand


Real Estate Pro Advice: 5 Ways to Make Your Facebook Page Stand Out

Posted by Irina Jordan

Sep 28, 2015 8:00:00 AM

Having a Facebook business page and providing a link to it on your website (among other places) is only the beginning. You need to create on-going engagement and nurture your Facebook community. Your Likes will eventually convert into leads if you’re consistent and authentic. Don’t create noise – provide content of value to your target audience.

Here are 5 ways to make your Facebook page come alive:

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Topics: Social Media Marketing


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