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Pacifico "PJ" Ortiz Luis

Recent Posts

How to Not Lose Clients with Unrealistic Expectations

Posted by Pacifico "PJ" Ortiz Luis

Oct 18, 2018 7:50:18 AM

I imagine that a good time could be had if we could sit around the campfire sharing ludicrous stories of real estate clients and their unrealistic expectations. Talking about it can be thereapeatuic...but actually living through it can be some of your most stressful times as a real estate agent.

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Topics: Practical Advice


Agent Insights - Are You Using Canned Content? Stop It (and here's why)

Posted by Pacifico "PJ" Ortiz Luis

Oct 16, 2018 7:47:21 AM

Agent Insights - In this edition of  Agent Insights, John Meussner, a loan officer licensed in CA, CO, DE, FL, GA, MD, NC, NJ, PA, TN, TX, and VA (wow!) returns to give us advice on why canned content should not be used. For more articles by him, be sure to check out his websitecheck out his Active Rain profile! 

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Topics: Agent Insights


How Do You Convert Real Estate Leads From the Internet?

Posted by Pacifico "PJ" Ortiz Luis

Oct 11, 2018 7:30:00 AM

Remember back in the year 2000 when everything was exciting online? Hit counters at the bottom of every site. And a wild west frontier for real estate agents to explore the untapped potential of online real estate leads. Fast forward to today, and with so much time passed most agents are still stuck in the year 2000....here is how to convert real estate leads you found on the internet.

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Topics: Lead Generation


Agent Insights - Doing the Right Thing

Posted by Pacifico "PJ" Ortiz Luis

Oct 9, 2018 7:52:54 AM

On this edition of Agent Insights we feature guest bloggerJan Green, A real estate agent from Scottsdale, AZ that truly lives up to her "GREEN" name. She shares with us a story of a time she received subpar photos, and how she handled the situation. For more from Jan be sure to check out her website and Active Rain profile!

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Topics: Agent Insights


5 Excuses Real Estate Agents Can Use For Text Messages That Generate Referral Leads

Posted by Pacifico "PJ" Ortiz Luis

Oct 4, 2018 7:30:00 AM

A simple text message can set a chain reaction of events that can lead to a transaction. You dropping in to say hi can quickly lead to a referral you wouldn’t otherwise have. What is stopping you from casually sending a text message to your past clients?

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Topics: Lead Generation & Engagement


Agent Insights - Exactly 12 Things Agents Must Never Do In a Real Estate Transaction

Posted by Pacifico "PJ" Ortiz Luis

Oct 2, 2018 7:40:39 AM

On this edition of Agent Insights we feature guest blogger Mary Jo Quay, an experienced agent from Edina, MN with over 20 years of experience. She shares with us 12 things agents must never do in a real estate transaction. For more from Mary Jo be sure to check out her website and Active Rain profile! 

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Topics: Agent Insights


4 Tiny Things That Can Kill a Real Estate Transaction

Posted by Pacifico "PJ" Ortiz Luis

Sep 27, 2018 7:30:00 AM

When it comes to real estate, you should expect the unexpected. It's Murphy's Law, not Murphy's Theory afterall. We look at an almost endless list of spontaneous event out of your control that can kill a transaction, and what you can do to prevent it from happening. If you don't see your favorite on this list, then it may appear in a future list!

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Topics: Just for Fun, Practical Advice


What Does it Mean to Be a Real Estate Agent?

Posted by Pacifico "PJ" Ortiz Luis

Sep 20, 2018 7:30:00 AM

Are you looking to become a real estate agent? Or are you a veteran of the industry, and need a reminder why you do what you do? What exactly is a real estate agent anyway? Besides the obvious avatar on behalf of a buyer or seller to coordinate real estate transactions.

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Topics: Building Your Brand


Agent Insights - I tried open houses and they didn't work for me or my Seller

Posted by Pacifico "PJ" Ortiz Luis

Sep 18, 2018 7:30:00 AM

On this edition of Agent Insights we feature guest blogger Amanda Thomas, owner of Providence Group Realty in Plano, TX. She poses the question: Do Open Houses work in real estate? Spoiler alert, it is not that Open Houses don't work...but that some agents are not doing it correctly. For more from Amanda be sure to check out her website and Active Rain profile! 

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Topics: Agent Insights


Qualities Real Estate Agents Should Look for in a Home Inspector

Posted by Pacifico "PJ" Ortiz Luis

Sep 13, 2018 6:57:14 AM

When looking for a home inspector, there are a few key traits to look for. The choice you make can reflect on you. If you end up using an inspector that rubs your clients the wrong way, this puts you in danger of bad online reviews, lack of referrals, and lack of repeat business. While some clients will brush it off, why put them through that? Here are a few qualities to consider when looking for a home inspector.

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Topics: Practical Advice


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