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Pacifico "PJ" Ortiz Luis

Recent Posts

Navigating Today's Political Climate on Social Media as a Real Estate Agent

Posted by Pacifico "PJ" Ortiz Luis

Oct 15, 2020 8:56:37 AM

Woooo - to say the world has changed would be an understatement. Things that should not be a polarizing issue have had a clear line drawn between them. You want to join in on the conversation because you have strong feelings, but how do you go about doing it without getting "cancelled"? Here are some good practices to follow when it comes to posting on social media as a real estate agent.

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3 Reliable Sources for Paid Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis

Oct 8, 2020 9:10:19 AM

The world keeps on changing and people are still in need of the services of real estate agents. The trouble with having a need for your services, is finding people who are looking. It's simple to place an ad that targets everybody in San Diego - but not everybody in San Diego is currently looking to buy or sell their home. That is why we would recommend looking into these 4 platforms to generate your real estate leads.

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Topics: Social Media Marketing


5 Different Real Estate Emails to Schedule Ahead of Time

Posted by Pacifico "PJ" Ortiz Luis

Aug 20, 2020 7:30:00 AM

Do you ever wish you had more time on your hands? You can get more of this much needed resource by utilizing this time saving hack: scheduling emails. In this article we list a few different emails you can schedule ahead of time, to help ease your workload.

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Topics: Social Media Marketing


5 Benefits of YouTube for Real Estate

Posted by Pacifico "PJ" Ortiz Luis

Aug 13, 2020 7:30:00 AM

Did you know that YouTube is the second largest search engine on the planet? It is only slightly less popular than Google, who happens to own YouTube. This is a platform that unfortunately not all real estate agents are utilizing to their full potential. If you aren’t on YouTube yet, we have a few reasons why you should reconsider.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


6 Tips For Starting Your Real Estate Podcast

Posted by Pacifico "PJ" Ortiz Luis

Aug 6, 2020 7:30:00 AM

Podcasts have been around for quite a while. They are a fantastic tool when it comes to generating real estate leads, especially if you are able to capture those prospects in the research phase of their buying process. Here are a few tips to starting your own.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


Where to Post Social Video for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis

Jul 30, 2020 7:30:00 AM

So you've discovered that the camera on your phone isn't just for still photos. It takes decent quality video too! Some agents might not be taking advantage of this as they should. Video is a great way to show off your personality and build likability before meeting your future clients.

But...where on social media should you post your videos?

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


8 Real Estate Closing Gifts That Return Your Investment

Posted by Pacifico "PJ" Ortiz Luis

Jul 30, 2020 7:30:00 AM

Closing real estate deals is fun right? Of course it is! You should extend your excitement of a job well done with a token of appreciation for your clients.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


Common Misconceptions Agents Have About Real Estate Websites

Posted by Pacifico "PJ" Ortiz Luis

Jul 23, 2020 7:30:00 AM

After offering real estate websites to agents for years, there are a few complaints that we hear more often than others. This is typically due to misconceptions or assumptions. We are hear to clear all that up.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


Why Real Estate Agents Should Build an Email List

Posted by Pacifico "PJ" Ortiz Luis

Jul 16, 2020 7:30:00 AM

Being a real estate agent requires that you be social at almost every opportunity you are around people. However, what if you are not around people? What are you to do if there is nobody around? With social media you can casually converse with your community - but most of them won’t be ready to buy or sell. Instead, you must commit to building yourself an e-mail list.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


Pet Peeves from a Real Estate Lead's Perspective

Posted by Pacifico "PJ" Ortiz Luis

Jul 9, 2020 7:30:00 AM

There are plenty of things that buyers and sellers do that can easily be annoying for real estate agents. Did you ever stop and think about what buyers and sellers might find annoying about YOU? There are a few things that real estate agents do that leave a foul taste in their clients’ mouths - that you may want to avoid.

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Topics: Social Media Marketing, Buyer & Seller Insights


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