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Pacifico "PJ" Ortiz Luis

Recent Posts

Embracing Automation in Isolation for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis

Apr 23, 2020 9:42:45 AM

One day in the future humans may end up waging war against machines. Until that day comes, machines are bound to serve us and make our lives easier. There is much joy found in manual processes such as driving stick shift, developing film in a dark room, and listening to vinyl. However, there are plenty of reasons to leverage automation for your real estate business.

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Topics: Practical Advice


6 Ideas for Dealing with Unrealistic Real Estate Clients

Posted by Pacifico "PJ" Ortiz Luis

Apr 16, 2020 8:11:27 AM

You've met them before, homebuyers that have the taste for champagne, but the budget for beer. How can you effectively assist that client without telling them what they want is something they can't afford?

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25 Real Estate Video Marketing Ideas

Posted by Pacifico "PJ" Ortiz Luis

Apr 9, 2020 7:23:29 AM

Lights - Camera - Action! Today's article is a simple one. We give you 25 ideas to give your on-camera personality some inspiration. We have also included a free download of our Guide to Online Video for Real Estate Agents. We discuss video editing, video platforms, camera options, and everything you need to get started.

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Topics: Practical Advice


How Real Estate Agents Can Stay Social, but Keep Their Distance

Posted by Pacifico "PJ" Ortiz Luis

Apr 2, 2020 7:57:00 AM

DID YOU KNOW that buying and selling real estate is still considered an essential service? Despite that some buyers and sellers might be hesitant to make any movement down their journey to home ownership or home selling. Real estate is still the business of maintaining relationships, and here is how you can do that while keeping your distance.

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Topics: Social Media Marketing


Photos of Dogs in Quarantine - [Downloadable Real Estate Photo Library Included]

Posted by Pacifico "PJ" Ortiz Luis

Mar 25, 2020 7:30:00 AM

Let's take a break from our normally scheduled programming, and share some photos of dogs in quarantine. We all could use a little smile. So, here are some royalty photos we found that might do the trick. We have also included a library of royalty free real estate photos that you can download and use in your digital marketing.

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How Real Estate Agents Should Compete with Zillow

Posted by Pacifico "PJ" Ortiz Luis

Mar 19, 2020 7:40:14 AM

Any mention of Zillow in a real estate agent group will inevitably bring up theories of the zillowpacalypse. This article is not here to badmouth one of your (or Zurple's) competitors - but to tell you how you can positively react to some of Zillow's marketing tactics.

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Topics: Productivity & Apps


Share These Downloads with Your Real Estate Leads in Isolation

Posted by Pacifico "PJ" Ortiz Luis

Mar 18, 2020 7:48:39 AM

The coronavirus has disrupted many industries in America, real estate included. With many real estate prospects opting to stay inside, that gives them ample time to continue their research. Read more for a few free downloads.

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Topics: Productivity & Apps


Don't Forget These Real Estate Tax Deductions in 2020

Posted by Pacifico "PJ" Ortiz Luis

Mar 12, 2020 7:30:00 AM

We are about month away before our taxes are due. We hope that you've already submitted your taxes, but if not we have a few real estate tax deductions to consider. These are expenses that you have, that you might not realize are deductible.

As always, be sure to consult a professional to maximize your tax return.

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Topics: Practical Advice


How Real Estate Agents Should Respond to the Coronavirus

Posted by Pacifico "PJ" Ortiz Luis

Mar 5, 2020 7:30:00 AM

At this point in time, the corona virus is not a pandemic. The government is taking preventative measures to ensure the country's safety. People are ravaging Costcos to prepare for a possible quarantine, reminiscent of the stockpile supplies they hoarded when they thought the Y2K bug would render all technology useles. With this mass hysteria, how should a real estate agent continue running their business?

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Topics: Practical Advice, Buyer & Seller Insights


Agent Insights - 7 Habits of Highly Effective Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis

Mar 3, 2020 7:30:00 AM

Agent Insights - In this edition of Agent Insights, Bill Gassett, a Metrowest, MA REALTOR®, shares 7 habits you should adopt as a highly effective real estate agent.
Be sure to also check out his related articles:

7 Habits of Highly Effective Home Buyers

7 Habits of Highly Effective Home Sellers

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Topics: Agent Insights


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