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Pacifico "PJ" Ortiz Luis

Recent Posts

Agent Insights - 7 Ways to Increase Income in Real Estate Sales

Posted by Pacifico "PJ" Ortiz Luis

Nov 12, 2019 7:30:00 AM

On this edition of Agent Insights we feature guest blogger Dan Dee McGinnis The Pumpkin Man, a real estate agent from Phoenix, AZ. He has been in the business for 25 years, and is undefeated when it comes to the winning bid in multiple offer situations. Today, he shares something we all want...how to increase your income through real estate sales! For more from Dan be sure to check out his Active Rain profile! 

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Topics: Agent Insights


6 Tips Seasoned Real Estate Agents Can Learn from the New School

Posted by Pacifico "PJ" Ortiz Luis

Nov 7, 2019 7:30:00 AM

Is it that younger, savvier agent new to your area, but somehow handling more real estate volume than you? For better or worse, the internet and social media has balance the real estate lead generation game. We've compiled a list of tips veteran agents can use to adapt to this new age of real estate marketing. 

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Topics: Lead Generation & Engagement


Happy Halloween from Zurple!

Posted by Pacifico "PJ" Ortiz Luis

Oct 31, 2019 7:30:00 AM

Your friends at Zurple would like to wish you a safe and Happy Halloween. There are only 2 more months left in the year, let's make them count!

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Establishing a Real Estate Brand Identity to Stand Out

Posted by Pacifico "PJ" Ortiz Luis

Oct 30, 2019 7:00:00 AM

Logos and slogans are what real estate brokerages use to identify themselves. They are easily recognized, and will spark a feeling of trust and confidence with consumers who know these brands. As an agent, how will you accomplish this goal?

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Topics: Lead Generation & Engagement


Royalty Free Stock Video Sites for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis

Oct 24, 2019 7:30:00 AM

The best way to capture a real estate lead's attention on Facebook is through video content. Videos are like the shiny butterflies of social media, in the sense they will capture a user’s attention and cause them to stop scrolling. Photos can be glanced at, and status updates can be skimmed, but videos demand the viewer’s full attention. These are the videos that will captivate your audience and leave a memorable impression.

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Topics: Social Media Marketing


5 Types of Videos to Engage Real Estate Leads on Facebook

Posted by Pacifico "PJ" Ortiz Luis

Oct 17, 2019 7:30:00 AM

The best way to capture a real estate lead's attention on Facebook is through video content. Videos are like the shiny butterflies of social media, in the sense they will capture a user’s attention and cause them to stop scrolling. Photos can be glanced at, and status updates can be skimmed, but videos demand the viewer’s full attention. These are the videos that will captivate your audience and leave a memorable impression.

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How to Set Up Facebook Instant Replies to Converts Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis

Oct 15, 2019 6:00:00 AM

Did you know that it is a really simple process to convert a Facebook follower into a real estate lead? Being able to generate business from a Facebook page is an equation that agents are always trying to crack. If you read further, we provide you with some information that not many agents know about. 

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Topics: Social Media Marketing


How Real Estate Agents Can Use Facebook's CTA Button

Posted by Pacifico "PJ" Ortiz Luis

Oct 14, 2019 6:00:00 AM

Did you know that there is a handy CTA button located under your Facebook cover image on your Facebook Business page? This CTA button has plenty of uses, but as real estate agents - which options will bring you more business? 

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Topics: Social Media Marketing


4 Untrue Myths About Dead Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis

Oct 10, 2019 7:30:00 AM

Do you believe in ghosts? Some people do, some people don't. Sometimes people believe so strongly in their superstitions that they belive hauntings to be real. Lets debunk some lead conversion myths now shall we?

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Topics: Lead Generation & Engagement


How to Create a Facebook Cover Image as a Real Estate Agent 2020

Posted by Pacifico "PJ" Ortiz Luis

Oct 10, 2019 6:00:00 AM

Real estate agents love to add their brand to everything it seems. And why not? It helps solidify the idea that you are the premiere real estate agent in the area to its residents. Your Facebook Business Page should be no exception to this, and should exude the same feeling that your website and real life persona do.

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