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Pacifico "PJ" Ortiz Luis

Recent Posts

5 Tips for Increasing Your Income as a Solo Agent

Posted by Pacifico "PJ" Ortiz Luis

Dec 3, 2020 8:27:04 AM

So you did a great job this year, but you think you could do more. You've read the books. And most entrepreneur reading materials will give you advice, but mostly vague tips that apply to everybody - instead of your individual business needs. What can a solo agent do to increase their income next year?

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Topics: Lead Generation


Reliable Real Estate Lead Generation Sources for 2021

Posted by Pacifico "PJ" Ortiz Luis

Nov 12, 2020 1:22:02 PM

With so many aspects of being a real estate agent moving from in-person interactions to digital interations, some may wonder where the best place to generate leads are. If you can't go to conferences, networking events, and open houses - where do you meet new people?

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Topics: Lead Generation


4 Mistakes Real Estate Agents Make with Personal Relationships

Posted by Pacifico "PJ" Ortiz Luis

Nov 5, 2020 10:04:50 AM

Building and maintaining relationships is essential to living a happy life. It is even more important for real estate agents who rely on these relationships for future clients and referrals. Through my personal experience with friends who happen to be real estate agents, there are a few mistakes that I've seen that can lead to some awkward moments or loss of future business.

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So What Do You Do About That Nightmare Client You Fired?

Posted by Pacifico "PJ" Ortiz Luis

Oct 22, 2020 9:22:36 AM

There will be some occasions where a potential client is giving off red flags, but you ignore them because the comission check is substantial. The client has been through 3 other agents before you, and certainly you have something different that will keep that client satisfied, right? And after that client holding you to impossibly high standards due to their unrealistic expectations you decide to fire them. How do you deal with firing a client?

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Navigating Today's Political Climate on Social Media as a Real Estate Agent

Posted by Pacifico "PJ" Ortiz Luis

Oct 15, 2020 8:56:37 AM

Woooo - to say the world has changed would be an understatement. Things that should not be a polarizing issue have had a clear line drawn between them. You want to join in on the conversation because you have strong feelings, but how do you go about doing it without getting "cancelled"? Here are some good practices to follow when it comes to posting on social media as a real estate agent.

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3 Reliable Sources for Paid Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis

Oct 8, 2020 9:10:19 AM

The world keeps on changing and people are still in need of the services of real estate agents. The trouble with having a need for your services, is finding people who are looking. It's simple to place an ad that targets everybody in San Diego - but not everybody in San Diego is currently looking to buy or sell their home. That is why we would recommend looking into these 4 platforms to generate your real estate leads.

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Topics: Social Media Marketing


5 Different Real Estate Emails to Schedule Ahead of Time

Posted by Pacifico "PJ" Ortiz Luis

Aug 20, 2020 7:30:00 AM

Do you ever wish you had more time on your hands? You can get more of this much needed resource by utilizing this time saving hack: scheduling emails. In this article we list a few different emails you can schedule ahead of time, to help ease your workload.

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Topics: Social Media Marketing


5 Benefits of YouTube for Real Estate

Posted by Pacifico "PJ" Ortiz Luis

Aug 13, 2020 7:30:00 AM

Did you know that YouTube is the second largest search engine on the planet? It is only slightly less popular than Google, who happens to own YouTube. This is a platform that unfortunately not all real estate agents are utilizing to their full potential. If you aren’t on YouTube yet, we have a few reasons why you should reconsider.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


6 Tips For Starting Your Real Estate Podcast

Posted by Pacifico "PJ" Ortiz Luis

Aug 6, 2020 7:30:00 AM

Podcasts have been around for quite a while. They are a fantastic tool when it comes to generating real estate leads, especially if you are able to capture those prospects in the research phase of their buying process. Here are a few tips to starting your own.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


Where to Post Social Video for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis

Jul 30, 2020 7:30:00 AM

So you've discovered that the camera on your phone isn't just for still photos. It takes decent quality video too! Some agents might not be taking advantage of this as they should. Video is a great way to show off your personality and build likability before meeting your future clients.

But...where on social media should you post your videos?

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


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