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5 Real Estate Marketing Metrics to Help You Grow Your Business

Posted by Irina Jordan

Jun 25, 2020 8:00:00 AM

Not all metrics are created equal. So, while online marketing continues to promote an ultra-competitive environment for real estate agents, it’s becoming increasingly important for you to gain every advantage possible from data-driven marketing metrics.

Many real estate marketing metrics are too narrowly focused and miss the big picture. I’ve put together five unique metrics that supplement for this lack of clarity and are designed specifically to help you grow your business.

Table of Contents:

  1. Effort by Lead Source
  2. Time Per Engagement Activity
  3. Average Time Spent to Gain a Face-to-Face Meeting
  4. Percent of ‘Active’ Database
  5. Days Since Last Touch
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Topics: Practical Advice, Building Your Brand

St. Patricks Day Marketing Ideas for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis

Feb 27, 2020 10:01:34 AM

With Valentines Day in the past, we now have a few more weeks to drive interest in your real estate business through St. Patrick's Day. Holidays are a great excuse to market to your sphere of influence. You should always be communicating with them year round, who knows when one of those prospects can turn into a lead or a referral.

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Topics: Building Your Brand, Lead Generation & Engagement

A Real Estate Agent's Guide to Search Engine Optimization

Posted by Pacifico "PJ" Ortiz Luis

Feb 4, 2020 8:30:00 AM

If you are a real estate agent playing hide and seek with your website, the best place to make sure your website is never found is the second page of Google. If you aren't on that first page, then your real estate business will never be found. The upside for real estate agents is that local SEO is super easy. There is lest competition from larger businesses, and your audience is easier to define.

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Topics: Building Your Brand, Lead Generation & Engagement

How to Add Infographics to Your Real Estate Marketing Strategy

Posted by Zurple Marketing

Jan 29, 2020 8:30:00 AM

Although the marketing world is constantly in flux, one thing is for sure—we are more visual than ever before. These days, we prefer to consume information in graphical ways that are easily digestible and shareable across different channels, which explains why infographics have become such a popular content marketing tool. In fact, according to HubSpot, an infographic is 30 times more likely to be read than pure text.

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Topics: Building Your Brand, Lead Generation & Engagement

What Real Estate Agents Can Learn from Facebook, Amazon, and Netflix

Posted by Pacifico "PJ" Ortiz Luis

Jun 27, 2019 8:30:00 AM

Tech giants are great models to look at when comparing them to your own business. You want to be able to scale your workflow, and earn more income. There is a very important lesson that real estate agents can learn from these companies.

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Topics: Building Your Brand, Lead Generation & Engagement

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