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5 Real Estate Marketing Metrics to Help You Grow Your Business

Posted by Irina Jordan

Jun 25, 2020 7:00:00 AM

Not all metrics are created equal. So, while online marketing continues to promote an ultra-competitive environment for real estate agents, it’s becoming increasingly important for you to gain every advantage possible from data-driven marketing metrics.

Many real estate marketing metrics are too narrowly focused and miss the big picture. I’ve put together five unique metrics that supplement for this lack of clarity and are designed specifically to help you grow your business.

Table of Contents:

  1. Effort by Lead Source
  2. Time Per Engagement Activity
  3. Average Time Spent to Gain a Face-to-Face Meeting
  4. Percent of ‘Active’ Database
  5. Days Since Last Touch
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Topics: Practical Advice, Building Your Brand


St. Patricks Day Marketing Ideas for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis

Feb 27, 2020 9:01:34 AM

With Valentines Day in the past, we now have a few more weeks to drive interest in your real estate business through St. Patrick's Day. Holidays are a great excuse to market to your sphere of influence. You should always be communicating with them year round, who knows when one of those prospects can turn into a lead or a referral.

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Topics: Building Your Brand, Lead Generation & Engagement


A Real Estate Agent's Guide to Search Engine Optimization

Posted by Pacifico "PJ" Ortiz Luis

Feb 4, 2020 7:30:00 AM

If you are a real estate agent playing hide and seek with your website, the best place to make sure your website is never found is the second page of Google. If you aren't on that first page, then your real estate business will never be found. The upside for real estate agents is that local SEO is super easy. There is lest competition from larger businesses, and your audience is easier to define.

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Topics: Building Your Brand, Lead Generation & Engagement


How to Add Infographics to Your Real Estate Marketing Strategy

Posted by Zurple Marketing

Jan 29, 2020 7:30:00 AM

Although the marketing world is constantly in flux, one thing is for sure—we are more visual than ever before. These days, we prefer to consume information in graphical ways that are easily digestible and shareable across different channels, which explains why infographics have become such a popular content marketing tool. In fact, according to HubSpot, an infographic is 30 times more likely to be read than pure text.

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Topics: Building Your Brand, Lead Generation & Engagement


What Real Estate Agents Can Learn from Facebook, Amazon, and Netflix

Posted by Pacifico "PJ" Ortiz Luis

Jun 27, 2019 7:30:00 AM

Tech giants are great models to look at when comparing them to your own business. You want to be able to scale your workflow, and earn more income. There is a very important lesson that real estate agents can learn from these companies.

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Topics: Building Your Brand, Lead Generation & Engagement


6 Creative Real Estate Marketing Ideas Using Free Stock Photos

Posted by Pacifico "PJ" Ortiz Luis

Jun 11, 2019 9:30:22 AM

The digital landscape is filled with visuals designed to capture an online consumer's attention. This is why the first picture of a real estate listing is so important. What if you don't have the budget to hire a professional photographer for stock photos? Well, there are plenty of free options out there.

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Topics: Social Media Marketing, Building Your Brand


14 Questions to Expect When Joining a New Brokerage

Posted by Pacifico "PJ" Ortiz Luis

Apr 11, 2019 7:30:00 AM

Is that brokerage you are in no longer giving you a reason to stay with them? Maybe you are thinking of transitioning to a new brokerage that better suits your needs. If so, we have a list of questions that might be asked of you during the interview process.
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Topics: Building Your Brand


What Does it Mean to Be a Real Estate Agent?

Posted by Pacifico "PJ" Ortiz Luis

Sep 20, 2018 7:30:00 AM

Are you looking to become a real estate agent? Or are you a veteran of the industry, and need a reminder why you do what you do? What exactly is a real estate agent anyway? Besides the obvious avatar on behalf of a buyer or seller to coordinate real estate transactions.

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Topics: Building Your Brand


7 Fourth of July Marketing Ideas for 2018

Posted by Kristina Brunnler

Jun 25, 2018 6:00:00 AM

What’s great about being a real estate agent is that all your marketing doesn’t have to be just about buying or selling a home. Real estate is a people business and you do more than just the logistics of buying and selling, you help people undergo a major life change. As involved as you are in your clients’ lives it only makes sense that you celebrate the summers’ biggest holiday with them – America’s Birthday! Try these seven Fourth of July themed real estate marketing ideas to engage your client base and capture new contacts -  

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Topics: Building Your Brand, Lead Generation & Engagement


Answer These 5 Questions & We'll Recommend a Real Estate Coach

Posted by Kristina Brunnler

Jun 22, 2018 6:00:00 AM

Many agents turn to real estate coaches for different reasons. Some need assistance with their marketing, others sales, and others the logistics of buying and selling. The Zurple marketing team conducted research on the most popular real estate coaches to help you determine a program that’s a best fit for your business. Below we’ve compiled a short quiz to help you determine which real estate coach is best for your based on your needs.

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Topics: Practical Advice, Building Your Brand


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