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Zurple Marketing

Recent Posts

How to Nurture Real Estate Leads to Fruition with Content Marketing

Posted by Zurple Marketing

May 15, 2019 7:30:00 AM

Along with complex decision-making processes and long sales cycles, lead generation is undoubtedly one of the most challenging aspects of real estate marketing. There’s a common misconception that once a lead has successfully entered the sales funnel, business will immediately pick up.

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Topics: Lead Generation & Engagement

How to Warm Up Your Cold Real Estate Leads

Posted by Zurple Marketing

May 8, 2019 7:30:00 AM

At one point in the lead generation process, you had what seemed to be a hot real estate lead in the palm of your hand, carrying with it the promising opportunity for new business. And then…it turned cold. Your e-mails went unread. Your calls went unanswered. "Bueller...? Bueller...?"

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Topics: Lead Generation

Top 5 Real Estate Lead Generation Myths

Posted by Zurple Marketing

May 1, 2019 7:30:00 AM

Every real estate business invests in marketing tools with the same goal in mind—to actively promote their brand, build interest, and generate quality leads. Leads are the driving force behind your business and generating them is no passive endeavor. In fact, it’s a critical component of your business that demands vigilant attention. And in order to grow your customer base, you can’t fall prey to the various lead generation myths circulating in the industry today.

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Topics: Lead Generation

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