With our inclusion on HousingWire’s 2023 Tech100 List, Zurple is proud to be recognized as a business which is “changing the home sales process forever” and “leading the way toward a more innovative and efficient housing market.”

Reaching more than 10 million unique visitors per year, HousingWire is a trusted news source for real estate professionals all across North America. For their Tech100 program, a panel of experts, industry leaders, executives, and editors vote on the year’s nominees. So it’s truly an honor for Zurple to have won a spot on the list for 2023.

Providing innovative software that helps agents make meaningful connections with their leads and clients is at the top of Zurple’s list of priorities. Not only do we generate real estate leads for agents, but we also provide end-to-end software that helps them convert those leads into clients, using an intelligent automation that engages leads on the agent’s behalf.

We’re passionate about equipping agents with the innovative, forward-thinking technology they need to grow their business. To be recognized by HousingWire for being at the forefront of that endeavor provides further confirmation that we’re continuing to make our vision a reality.

The market has surely slowed, but real estate agents are leveraging technology to continue moving deals forward during social distancing.

As the circumstances surrounding COVID-19 continue to change by the hour, conducting virtual meetings with clients has become the new normal for real estate businesses big and small.

Did you know that 90 percent of buyers are browsing the internet to find their next home? That’s why it’s imperative that real estate professionals work to build an effective online presence for their business. And that includes search engine optimization, or SEO.

In order to adequately grow your business, you need to consistently find new ways to connect with your customers. And having a name and a logo just isn’t enough anymore. Branding is what ultimately sets you apart from the competition.

In today's Agent Insights post, Teri Pacitto - a RE/MAX Real Estate Agent in Westlake Village, California - gives advice for what to include (and what not to include) in real estate email signatures.

Succeeding as a real estate agent not only requires that you be a great salesperson, but a great content marketer as well. After all, the first impression most potential buyers will have of you is when they start looking online for properties.

In today’s abridged Agent Insights post, Jeff Knox - featured Inman writer and Dallas, Texas Broker of Knox & Associates Real Estate - explains how agents can effectively grow their business and online real estate marketing strategy with PPC Marketing and Google AdWords.

Here’s Jeff:

Google Adwords and PPC can be like the Song of the Sirens to Realtors. For those who aren't familiar with Greek mythology, the Song of the Sirens was a story of beautiful creatures who lured nearby sailors with their enchanting music and voices to shipwreck on the rocky coast of their island. AdWords can be just as alluring to Realtors looking for instant access to willing buyers and sellers.

PPC means instant traffic to your website and the possibility of quick closings and commissions. In theory, what could be better than advertising on the first page of Google to consumers searching for their new home? These possibilities are often too tempting for agents to pass without at least giving PPC a shot. However, PPC can and will eat you and your wallet alive if you don't know what you're doing.  

Don't get me wrong...the rest of my article isn't about how to avoid the temptations of PPC but rather how to make PPC actually work for you as a Realtor.

First, What exactly is PPC?

With the industry becoming ever more dependent on digital trends and technologies, many real estate professionals wonder if direct mail should even be part of their marketing strategy in 2020.  Don’t get us wrong—online marketing has its obvious appeal (convenience, immediacy, and personalization), but direct mail is a great offline alternative that offers several advantages that many other online channels lack.

As the average user becomes more and more visual, real estate video marketing is one of the best ways to appeal to the subjective factors that accompany just about every transaction. To ensure your strategy is on point, we’re going to provide some useful tips on how to make a viral real estate video that can attract more buyers to your business.

These days, our inboxes are cluttered with click-bait, spam, and countless forceful marketing attempts. Naturally, this makes connecting with your real estate clients via content marketing more challenging than ever. With their skepticism running high, you need to give them a good reason to read what you deliver to their inbox. Creating relevant, engaging newsletter content is key to maintaining interest over the long-haul. Here’s how: