The market has surely slowed, but real estate agents are leveraging technology to continue moving deals forward during social distancing.
As the circumstances surrounding COVID-19 continue to change by the hour, conducting virtual meetings with clients has become the new normal for real estate businesses big and small.
The good news is that 75 percent of people who utilize video conferencing tools report experiencing improved productivity and a better work-life balance.
While quarantined, real estate agents can take this time to familiarize themselves with video conferencing software like Zoom and increase the customer service they provide to their clients.
Before you get started, here are a few best practices to keep in mind:
Real Estate Video Conferencing Best Practices
- This should go without saying, but always make sure your camera is on when conducting video calls with smaller groups or one-on-ones. No matter how well-intentioned, real estate agents can be tempted to multitask during the meeting. If the video function is enabled, you’re more likely to focus on the discussion at hand.
- At any point you’re not speaking in the group meeting, mute yourself. You always want to be aware of how others are perceiving you on the call. Chances are no one wants to hear you type or eat.
- Recording important meetings gives you an added advantage and thankfully, it’s pretty easy to do in Zoom. Just type ⌘ Cmd + ⇧ Shift+R (PC: Alt+R) to begin recording any meeting.
- Sharing your screen and walking your team through projects can also prove beneficial as it helps ensure everyone is on the same page. To do this, simply type ⌘ Cmd + ⇧ Shift+S (PC: Alt+Shift+S) to start sharing.
- Since you can’t be there in person, it’s a good idea to schedule a meeting at least once a week with your active sellers to keep them up to date. For them to be “in the know,” you, as their real estate agent, need to communicate with them on a regular basis.
- If your video conference is taking place in your home office, please ensure it’s in a well-kept spot in your home. No matter how casual the conversation is, you still want to maintain a certain level of professionalism.
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