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Financial Moves Real Estate Agents Can Do Lying Down

Posted by Pacifico "PJ" Ortiz Luis

May 29, 2019 8:40:29 AM

Having a 10 hour work day might be normal for you as a real estate agent. With some much time spent working, you may need to take a look at your daily routine. Starting with your mornings, are you making the most of your time?

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Topics: Practical Advice


5 Hacks to DECREASE Your Real Estate Business

Posted by Pacifico "PJ" Ortiz Luis

May 16, 2019 7:30:00 AM

You know what real estate agents wish they had? LESS BUSINESS OBVIOUSLY. Having a reliable steadystream of income through consistent lead generation is such an obstacle. Sarcasm aside, if you are looking to INCREASE your business, then don't do any of these 5 hacks that will decrease it.

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Topics: Practical Advice


Making the Transition into Luxury Real Estate

Posted by Pacifico "PJ" Ortiz Luis

May 9, 2019 7:46:32 AM

One of those most frequently asked questions by real estate agents is "How do I transition into luxury real estate?". You'd be surprised by how simple the answer actually is.
 
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Topics: Practical Advice, Buyer & Seller Insights, Lead Generation


How to Close New Real Estate Leads

Posted by Rachel Garris

Apr 3, 2019 8:20:00 AM

 It’s easy to think that all real estate leads are the same. Lead generation is a huge part of your day-to-day job as a real estate agent – lead generation without lead nurturing is a goldmine of untapped potential.  

Lead nurturing is “the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer's journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need.” (Marketo)

This means that understanding who your real estate leads are and what they need is crucial to being able to close them.

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Topics: Practical Advice


How to Handle Objections in Real Estate

Posted by Rachel Garris

Apr 1, 2019 8:12:20 AM

It’s only normal for home buyers and sellers to have questions! It’s highly unlikely that anyone in real estate would complete a transaction without some hesitation and objections. Given, this can feel challenging as a real estate agent. You wear many hats in your job, and the salesman hat can be intimidating.


Remember: you’re here to help them! Leads you are talking to all need something you can provide, and even if they aren’t ready to commit right away, starting the conversation and overcoming their main objections can help you stay top of mind for them when they are ready.

 

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Topics: Practical Advice


Dress Code Rules for Real Estate Agents

Posted by Rachel Garris

Mar 29, 2019 4:37:00 AM

We know, appearance isn’t everything. But similar to your online presence, your dress code as a real estate agent says volumes about you before you ever introduce yourself. You project a lot about yourself and your professional reputation in the way you dress.

Real Estate Express explains further, saying that “a NAR article on “The Importance of Image and Appearance” quotes three Realtor® clients regarding whether having purple hair and tattoos or driving an ugly car would influence their decision to use the agent. One client replied that she would have run away when meeting an agent with purple hair at an open house. Another was impressed because the agent drove the same quality car as the client. Finally, the last one stated clearly that he believed in first impressions. It concluded with, “You should be concerned about how your clients perceive you.” "

How do you control the way clients perceive you and make a great first impression?

 

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Topics: Practical Advice


3 Simple Tax Prep Tips for Real Estate Agents

Posted by Rachel Garris

Mar 27, 2019 4:25:00 AM

April 15th is less than a month away! Tax Day will creep up faster than you think, and taxes can be daunting as a real estate agent. Did you know that most real estate agents are considered self-employed? You will file taxes differently than simply submitting an employer’s W2, and you need to be prepared to avoid a headache. Accountants are always recommended, but if you file taxes yourself, you’ll need some guidance to avoid audits and make filing taxes less “taxing”.

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Topics: Practical Advice


6 Reasons Your Past Clients Used a Different REALTOR®

Posted by Pacifico "PJ" Ortiz Luis

Feb 28, 2019 7:30:00 AM

Your repeat customers are important to your success as a real estate agent. If you aren't careful, they may pick another agent because it's a competitive industry. Here's how to be careful and avoid losing potential repeat customers.

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Topics: Practical Advice, Buyer & Seller Insights


Love Yourself! - 5 Beliefs You Should Stop Telling Yourself as a Real Estate Agent

Posted by Pacifico "PJ" Ortiz Luis

Feb 14, 2019 7:30:00 AM

That road to success is filled with many roadblocks. Unfortunately, one of the biggest obstacles in our way is ourselves. This is equally as true for real estate agents who oftentimes are given no direction when diving head first into the industry.

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Topics: Practical Advice, Lead Generation


DOES IT SPARK JOY? Consider Letting These Go in Your Real Estate Business

Posted by Pacifico "PJ" Ortiz Luis

Jan 31, 2019 7:30:00 AM

Current trends show a resurgence of organizational methods, such as the popular KonMari method. This encourages parting with items that no longer serve a purpose or provide you with positive emotions. It goes beyond minimalism – it’s a movement towards simplifying your life and focusing on what makes you happy. More importantly, this method can be applied to your real estate business with a few simple steps. Cutting through the clutter can help you focus on the passion and drive that pulled you into the real estate industry in the first place. 

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Topics: Practical Advice


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