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3 Must-Have Phone Apps for Real Estate Agents in 2018

Posted by Pacifico "PJ" Ortiz Luis

May 3, 2018 6:30:00 AM

Have you ever left the home without your phone in your bag or pocket? Have you ever left your phone in your car and wait at the listing appointment because you and your client agreed on a time...so you didn't need to call them when you are there? Don't be silly! Of course not!

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Topics: Practical Advice, Lead Gen & Engagement, Productivity & Apps


5 Questions Real Estate Agents Should Ask a Brokerage They Want to Join

Posted by Pacifico "PJ" Ortiz Luis

Mar 29, 2018 6:30:00 AM

Are you a new agent? Or are you thinking about changing brokerages? This article may help you on your search for a new home! (Like what we did there?)

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Topics: Practical Advice


Should Agents Use Pets in their Real Estate Marketing?

Posted by Kristina Brunnler

Mar 28, 2018 12:44:40 PM

Over half of all Americans now own a pet, with 44% owning a dog and 29% owning a cat according to Gallup News. With most Americans owning a pet, and almost half owning a dog or cat, you may begin to wonder if you should incorporate furbabies into your real estate marketing pieces. Pets are a core component of many homes. Many homeowners consider their pets to be family members after all. However, there’s a bit of debate in the real estate industry as to whether pets belong in the marketing pieces. Although we don’t have a firm yes or no answer, we’ve uncovered five do’s and don’ts of marketing with pets as a real estate agent.

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Topics: Practical Advice


9 Inexpensive Open House Marketing Ideas 2018

Posted by Kristina Brunnler

Mar 26, 2018 6:00:00 AM

Let’s face it open houses are getting out of hand. Complimentary mimosas, appetizers, and even small take home bags are becoming the norm. However, you don’t have to treat guests like A-list celebrities to attract qualified buyers. With the proper marketing you can attract qualified homebuyers that are interested in more than just a free meal. Below are five marketing ideas that don’t’ cost an arm and a leg.

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Topics: Practical Advice


10 Outrageous Business Card Ideas for Real Estate Agents

Posted by Kristina Brunnler

Mar 12, 2018 6:00:00 AM

A poor business card is one that gets thrown away and forgotten. A good business card is one that impresses the receiver and is kept. As a real estate agent, you need to reorder business cards every so often. This year you may be due for a style upgrade. However, with so many print options and companies out there, you may feel overwhelmed with options. However, it’s important your business card helps you stand out from the competition and remembered by real estate leads. In fact, 72% of Americans judge a professional on the quality of their business card. We’ve narrowed down ten unique options to help you capture the attention of prospects and ultimately get your card saved for a call back later. 

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Topics: Practical Advice, Building Your Brand


How to be a Greener Real Estate Agent

Posted by Pacifico "PJ" Ortiz Luis

Mar 8, 2018 7:34:31 AM

With St. Patrick's Day around the corner, you'll see green merchandise lining the shelves of your favorite department stores. How else can you be green for this holiday? Read more to find out!

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Topics: Practical Advice


Plan an Open House & We'll Tell You What Type of Real Estate Agent You Are

Posted by Kristina Brunnler

Feb 19, 2018 6:00:00 AM

Every agent has their own rhyme and rhythm. Chances are you’ve noticed this from working with team members or others in the real estate industry. However, the real estate industry attracts certain character types, meaning you likely encounter similar personalities over time. The one time a real estate agent’s true colors and personality shine is during an open house! That's why we've designed this quiz to help you determine your personality type!

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Topics: Practical Advice, Just for Fun


Maybe It's Not a Great Idea to Drive Your Real Estate Clients?

Posted by Pacifico "PJ" Ortiz Luis

Feb 8, 2018 6:00:00 AM

Here's a question: Should you drive your real estate clients? Why or why not? This is such a divisive topic amongs real estate agents, that we figure we would shed some input on it.

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Topics: Practical Advice, Lead Gen & Engagement


Should You Have to Pay for a Real Estate Coach?

Posted by Kristina Brunnler

Jan 31, 2018 6:00:00 AM

Alright, so you feel like you’ve hit a slump. You may be having trouble generating leads, converting online leads, or finding your niche market. Some agents will consider coaching services. However, hiring a real estate coach is not always a quick fix to your problems. A good real estate coach worth every penny can extend their years of industry experience and insights. But, before you put hundreds down on a coach, try collecting as much FREE advice as you can. Below are a few alternatives to hiring a real estate coach – 

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Topics: Practical Advice


What Most 2018 Housing Market Forecasts Aren’t Including

Posted by Kristina Brunnler

Jan 10, 2018 6:00:00 AM

2017 surprised everyone in real estate. An unstable political climate and unbalanced real estate market meant many prospective homebuyers were left in the dust. While you begin researching what the 2018 housing market will entail, be sure to keep this in mind - the market isn’t likely to pick up soon, especially for first-time home buyers. Below we’ll be outlining a few key trends. Ultimatey harsh reality that things may not be looking up for first time home owners in 2018.

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Topics: Practical Advice, Buyer & Seller Insights


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