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Strategies for Converting Real Estate Leads This Winter

Posted by Victoria Deubler

Nov 10, 2020 8:30:00 AM

Wait! Don’t throw in the towel just yet! Just because it’s chilly outside doesn’t mean it’s time to hibernate from your real estate leads until next year. While the Real Estate market typically slows down during the winter months, it can also be a great time for converting real estate leads. 

Table of Contents:

  1. Make accommodations
  2. Highlight winter property features
  3. Promote Listing Price Reductions
  4. Sell the Neighborhood
  5. Always follow up

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Topics: Practical Advice

4 Tips to Improve your Time Management for Real Estate Agents

Posted by Nicole Finzi

Jul 7, 2020 9:58:00 AM

As a busy real estate agent, having good time management is necessary in order to be successful. While sticking to a routine is highly important, what is more important is being able to have a flexible schedule because as you know, anything can change at the drop of a hat.

Table of Contents

  1. Create daily to do lists
  2. Use a calendar
  3. Batching
  4. Time-blocking

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Topics: Practical Advice

The Top 5 Reasons Real Estate Agents Get Sued

Posted by Nicole Finzi

Jul 1, 2020 9:53:00 AM

As a real estate agent, making a mistake can lead to legal trouble if you aren’t careful. Being an agent requires you to keep track of sensitive client information and meet deadlines for those clients without letting anything slip through the cracks. Even the slightest mistake can cost you your career. While accidents are inevitable, it is important to know what real estate mistakes you should try to avoid.

Table of Contents:

  1. Failing to disclose a defect
  2. Misleading
  3. Breach of contract
  4. Bodily injury
  5. Selling in unfamiliar territory

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Topics: Practical Advice

5 Real Estate Marketing Metrics to Help You Grow Your Business

Posted by Irina Jordan

Jun 25, 2020 8:00:00 AM

Not all metrics are created equal. So, while online marketing continues to promote an ultra-competitive environment for real estate agents, it’s becoming increasingly important for you to gain every advantage possible from data-driven marketing metrics.

Many real estate marketing metrics are too narrowly focused and miss the big picture. I’ve put together five unique metrics that supplement for this lack of clarity and are designed specifically to help you grow your business.

Table of Contents:

  1. Effort by Lead Source
  2. Time Per Engagement Activity
  3. Average Time Spent to Gain a Face-to-Face Meeting
  4. Percent of ‘Active’ Database
  5. Days Since Last Touch
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Topics: Practical Advice, Building Your Brand

Embracing Automation in Isolation for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis

Apr 23, 2020 10:42:45 AM

One day in the future humans may end up waging war against machines. Until that day comes, machines are bound to serve us and make our lives easier. There is much joy found in manual processes such as driving stick shift, developing film in a dark room, and listening to vinyl. However, there are plenty of reasons to leverage automation for your real estate business.

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Topics: Practical Advice

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