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Strategies for Converting Real Estate Leads This Winter

Posted by Victoria Deubler

Nov 10, 2020 7:30:00 AM

Wait! Don’t throw in the towel just yet! Just because it’s chilly outside doesn’t mean it’s time to hibernate from your real estate leads until next year. While the Real Estate market typically slows down during the winter months, it can also be a great time for converting real estate leads. 

Table of Contents:

  1. Make accommodations
  2. Highlight winter property features
  3. Promote Listing Price Reductions
  4. Sell the Neighborhood
  5. Always follow up

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Topics: Practical Advice


4 Tips to Improve your Time Management for Real Estate Agents

Posted by Nicole Finzi

Jul 7, 2020 8:58:00 AM

As a busy real estate agent, having good time management is necessary in order to be successful. While sticking to a routine is highly important, what is more important is being able to have a flexible schedule because as you know, anything can change at the drop of a hat.

Table of Contents

  1. Create daily to do lists
  2. Use a calendar
  3. Batching
  4. Time-blocking

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Topics: Practical Advice


The Top 5 Reasons Real Estate Agents Get Sued

Posted by Nicole Finzi

Jul 1, 2020 8:53:00 AM

As a real estate agent, making a mistake can lead to legal trouble if you aren’t careful. Being an agent requires you to keep track of sensitive client information and meet deadlines for those clients without letting anything slip through the cracks. Even the slightest mistake can cost you your career. While accidents are inevitable, it is important to know what real estate mistakes you should try to avoid.

Table of Contents:

  1. Failing to disclose a defect
  2. Misleading
  3. Breach of contract
  4. Bodily injury
  5. Selling in unfamiliar territory

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Topics: Practical Advice


5 Real Estate Marketing Metrics to Help You Grow Your Business

Posted by Irina Jordan

Jun 25, 2020 7:00:00 AM

Not all metrics are created equal. So, while online marketing continues to promote an ultra-competitive environment for real estate agents, it’s becoming increasingly important for you to gain every advantage possible from data-driven marketing metrics.

Many real estate marketing metrics are too narrowly focused and miss the big picture. I’ve put together five unique metrics that supplement for this lack of clarity and are designed specifically to help you grow your business.

Table of Contents:

  1. Effort by Lead Source
  2. Time Per Engagement Activity
  3. Average Time Spent to Gain a Face-to-Face Meeting
  4. Percent of ‘Active’ Database
  5. Days Since Last Touch
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Topics: Practical Advice, Building Your Brand


Embracing Automation in Isolation for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis

Apr 23, 2020 9:42:45 AM

One day in the future humans may end up waging war against machines. Until that day comes, machines are bound to serve us and make our lives easier. There is much joy found in manual processes such as driving stick shift, developing film in a dark room, and listening to vinyl. However, there are plenty of reasons to leverage automation for your real estate business.

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Topics: Practical Advice


Real Estate Video Conferencing Best Practices

Posted by Zurple Marketing

Apr 15, 2020 7:32:14 AM

The market has surely slowed, but real estate agents are leveraging technology to continue moving deals forward during social distancing.

As the circumstances surrounding COVID-19 continue to change by the hour, conducting virtual meetings with clients has become the new normal for real estate businesses big and small.

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Topics: Practical Advice


25 Real Estate Video Marketing Ideas

Posted by Pacifico "PJ" Ortiz Luis

Apr 9, 2020 7:23:29 AM

Lights - Camera - Action! Today's article is a simple one. We give you 25 ideas to give your on-camera personality some inspiration. We have also included a free download of our Guide to Online Video for Real Estate Agents. We discuss video editing, video platforms, camera options, and everything you need to get started.

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Topics: Practical Advice


Don't Forget These Real Estate Tax Deductions in 2020

Posted by Pacifico "PJ" Ortiz Luis

Mar 12, 2020 7:30:00 AM

We are about month away before our taxes are due. We hope that you've already submitted your taxes, but if not we have a few real estate tax deductions to consider. These are expenses that you have, that you might not realize are deductible.

As always, be sure to consult a professional to maximize your tax return.

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Topics: Practical Advice


How Real Estate Agents Should Respond to the Coronavirus

Posted by Pacifico "PJ" Ortiz Luis

Mar 5, 2020 7:30:00 AM

At this point in time, the corona virus is not a pandemic. The government is taking preventative measures to ensure the country's safety. People are ravaging Costcos to prepare for a possible quarantine, reminiscent of the stockpile supplies they hoarded when they thought the Y2K bug would render all technology useles. With this mass hysteria, how should a real estate agent continue running their business?

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Topics: Practical Advice, Buyer & Seller Insights


5 Cons About Being a Real Estate Agent

Posted by Pacifico "PJ" Ortiz Luis

Aug 8, 2019 7:30:00 AM

In a survey conducted by Business Insider, real estate agents were asked what the worst part about their occupation was. Today we have collected some of those answers, and offer a few solutions for them.

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Topics: Practical Advice


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