Over half of all Americans now own a pet, with 44% owning a dog and 29% owning a cat according to Gallup News. With most Americans owning a pet, and almost half owning a dog or cat, you may begin to wonder if you should incorporate furbabies into your real estate marketing pieces. Pets are a core component of many homes. Many homeowners consider their pets to be family members after all. However, there’s a bit of debate in the real estate industry as to whether pets belong in the marketing pieces. Although we don’t have a firm yes or no answer, we’ve uncovered five do’s and don’ts of marketing with pets as a real estate agent.