Wait! Don’t throw in the towel just yet! Just because it’s chilly outside doesn’t mean it’s time to hibernate from your real estate leads until next year. While the Real Estate market typically slows down during the winter months, it can also be a great time for converting real estate leads. 

Table of Contents:

1. Make accommodations
2. Highlight winter property features
3. Promote Listing Price Reductions
4. Sell the Neighborhood
5. Always follow up

In today's Agent Insights post, Karen Fidler - a Real Estate Broker and Owner out of Orange County and Lake Arrowhead, CA - provides tips for how to delight your sellers.

Here’s Karen:

We all want our clients to love us, but we can easily make it a reality. Sellers are already a bit different from buyers. They have made a decision to move, they have an asset and they are putting their home out there for opinion and viewing - all the while hoping someone loves it as much as they do… and will offer a fair price for it.

So, how can we as agents get our real estate sellers to fall in love with us?

Like this:

In todays Agent Insights post, Ryan Fitzgerald - a Realtor in Raleigh, North Carolina - sheds light on what mistakes first time home buyers tend to make and how to help clients avoid them.

Friday Freebies: Staying organized is crucial to every aspect of your real estate business. One great way to keep your professional life organized and productive is with checklists. To help you out, we’ve put together some great checklists ranging from real estate tax deductions to open houses.

Download these freebies to help you stay organized in 2016!

Open houses are great for showcasing a property, increasing the chance of finding serious buyers and even capturing new buyer leads. Spring is on it’s way, so we’ve compiled some of the trendiest tips of 2016 to help you make the most of your upcoming showings.

Sell properties quickly this Spring using these 7 open house tips:

In today’s Agent Insights post, Kendra Bates - a Realtor in San Diego, California - chats with Zurple and answers questions about what it’s like to work in the Real Estate Industry on a day to day basis.

One of the best ways to show your real estate client how much you appreciate them and their business is by thanking them with a closing gift. However, sometimes overlooking certain details of a relationship or a client’s likes and dislikes, can negatively impact the effectiveness of the gift. For instance, if a client doesn’t drink - and you gift a bottle of wine. We’ve put together some “don’ts” of closing gifts to help you choose the best gifts for your clients.

 

Avoid these don’ts of real estate closing gifts: 

 

Have you ever worked with a real estate client that pushed you to your limits? Sometimes it’s better to let a client go if it’s just not working out. ”Firing” a client with grace isn’t easy and there are several things to think about before doing so. This Valentine’s day we’ve compiled some of the best advice out there on how to cut ties with a problematic client - straight from the experts!

You may have been inspired to get into the luxury real estate niche on your own, or you may have been inspired after watching Bravo TV’s hit series Million Dollar Listing. Either way, you want to dive in. Now - how do you get started?

Well, what is luxury?

According to the Merriam-Webster dictionary, “luxury” is defined as:

luxury

noun lux·u·ry \ˈlək-sh(ə-)rē, -zh(ə-)rē\

:a condition or situation of great comfort, ease, and wealth
:something that is expensive and not necessary
:something that is helpful or welcome and that is not usually or always available

In the real estate industry, the luxury niche requires more than a great track record and market presence to become successful. By infusing luxury into every aspect of your real estate business, whether it’s in your marketing strategy, showings, or client experience, you can become a talented and reputable agent in no time.

 

Use these tactics to make it to the top of your luxury market:

 

“Bad Mistakes That Make Good Employees Leave” is an article written by Dr. Travis Bradberry, Coauthor of Emotional Intelligence 2.0 & President at TalentSmart, that was recently published on LinkedIn. In today’s blog post, we’ve summarized his main points and explained how they pertain to Real Estate Brokers and their teams.

Dr. Travis Bradberry’s goal in this article is to help employers and managers improve turnover by understanding what makes good employees leave. While these concepts can be applied to most professional organizations, we’ve compared them to how they impact real estate businesses to provide insight on how to make sure your best real estate agents stay with you forever.

 

Dr. Travis Bradberry outlines several reasons why good employees leave. Here they are: