Whether you are a buyer’s agent, listing agent, or broker, you’ll need to keep your database up to date on current listings available in your market. However, leads need something more than just listing updates. Sending leads listings with messaging tailored to their needs will increase your email reply rate. That’s why the Zurple team created Email Listing Flyers. Below we’ll be dissecting what these improvements are and how it will help you generate real estate leads.

Here at Zurple we are constantly adding new features to our Back Office. With our latest addition, the Message Log, you’ll be able to better manage your buyer and seller leads. The Message Log functions as an inbox for your entire sales pipeline. Instead of following up with leads from both your Back Office and Outlook, you can now do everything directly from one place: the Message Log. Below we will explain how the Message Log works and how it will benefit your sales pipeline. 

Zurple’s new Customized Lead List Columns allows you to organize your pipeline YOUR way. With this exciting new feature you’ll simplify and segment your sales pipeline while saving time and money. We’ve outlined below how to use the Customized Lead List Columns and the four benefits of this exciting new feature.

Dotloop is the real estate industry’s premier transaction management software tool. It puts the agent, client, vendor, and associates in an information loop with one another by creating a single location for all transaction materials. This gives agents the ability to manage the entire transaction through one portal.

If you’re like most real estate agents, one of the biggest obstacles you run into is not having enough time. One of the reasons for this is often trying to determine how to label or categorize your leads. However, you may not be utilizing the correct search criteria to categorize leads. We’ll explore how Zurple’s Hot Behaviors can help save you time by indicating which leads are likely to convert.

As many agents are aware, today’s real estate leads are self-educating online more than they have in the past. While it is important to be found online and in social media, you also want to give your leads self-empowering tools. In order to deliver a lead centric experience, Zurple developed polygon maps to give real estate leads a more user friendly interface. We’ll explore how giving your leads the ability to literally draw in their home searches is not only beneficial to them, but also you as their agent.

2017 has been dubbed a seller’s market by many sources. With all that inventory available, the home buying process can seem daunting to many home seekers. Those leads will still need motivation to find their home, and preferably with you. We’ll explore how to motivate your leads into finding their dream home with you through market snapshot emails of your local area.

Did you know that 81% of Americans text regularly? Or that Americans are twice as likely to text as they are to call? With text messaging being such a large and important way that we communicate, it’s critical that real estate agents are able to take full advantage when it comes to lead engagement. While emails and phone calls are fantastic communication formats, text messages will put you in your leads face directly.

Wouldn't it be great if life could just tell you how to get to what you want? What if it could also do it for you? Now I’m definitely not an advocate for laziness, but I do really like when a system works for you. Well that’s just what we did with Lead Priority Ranking. As the newest product on the Zurple platform, Lead Priority Ranking will revolutionize the way you talk to your leads. Ready to find out how a state-of-the-art algorithm will help you close more deals? Keep reading…

When it comes to the world of lead nurturing, segmentation is key. Every lead is different but they all have certain attributes in common. As a savvy real estate agent, you’re well aware of the importance of relationships. Hold onto your socks because the Zurple platform just got another update!