According to Inman 2017 is looking like a sellers market once again. Most agents already know all the old school tricks to finding seller leads, like calling FSBO and expired listings. Capturing seller leads the in 2017 Real Estate market will require technology and a bit of creativity. We thought of these new and old marketing strategies that are underutilized by most agents.
Capture More Seller Leads with these Marketing Strategies:
Many agents (including Zurple agents) have experienced success with social media ads. In today's world most consumers check their social media news feed several times a day, making Facebook, Yelp, and Instagram ads extremely effective.
Launch Social Media Ads:
In your ad require leads to form fill with their name, email, and phone number for a for a free estimate of their home value. Include a home picture representative of the geographical area you serve. Either use a picture of a previous sale of yours or find a royalty free image online through sites such as Shutterstock or Pixabay.
Increase Your Presence on Review Sites:Review sites aren't just for food. Many sellers search agents on Yelp, Trulia, and Zillow before reaching out to anyone. Agents may verify their accounts allowing leads to call or email directly from the site. You can also upload pictures of previous and current listings.
Leverage LinkedIn:Always add or "connect" with both your seller and buyers leads on LinkedIn. It is also possible to mass message selected connections too. Leads will be more likely to check their LinkedIn message notifications than a drip email campaign sent from your website email address. Check out LinkedIn Experts the Intero Advisory team's instructions on how to mass message LinkedIn contacts here.
Create Website Tools for Sellers:Be sure to provide seller leads with tools on your own website. These tools could include home community & school reports, market reports for specific neighborhoods, and external links to local websites.
Launch an Agent Houzz Profile:Houzz is a Real Estate website and online community of both professionals and consumers. Buyers and sellers can search for landscapers, painters, contractors, architects, and Real Estate agents! Launch a personal profile to find tech savvy or luxury clients. Leave no social media channel unexplored!
Join Local Facebook Groups for Real Estate:Facebook is great for uniting people with common interests. If you have a niche Real Estate market, then be sure to join associated Facebook groups. Request to join other local groups even if the group is not related to Real Estate, this will connect you local homeowners you may have not met yet. Also be sure to comment on Facebook group postings, proving yourself as a neighborhood expert will build your reputation.
Blog Frequently:Blogging is an extremely underutilized tactic for finding Real Estate seller leads. However, agents who blog regularly will experience more inbound traffic from social media and search engine sites. Many home sellers seek advice online with topics such as choosing a Real Estate agent, preparing your home for sale, and market reports for the best time to sell.
Market Your Previous Sales:Upload previous sales to your website and social media platforms. Also ask previous clients if you can include quotes on your service experience. Flaunt those higher priced homes and quick sale time!
Support Local Organizations:The internet has not displaced local engagement. Place an ad in your pennysaver, church flyer, chamber of commerce, or PTA. This will communicate your knowledge of the local community and dedication to more than just building a client base.
Pass Out Pop-By Gifts:
Everyone loves gifts! Try sending a pop-by gift related to your ability to ability to sell homes. Include a funny pun related to being quick, helpful, or influential amongst your community.
Have you tried any of these strategies yet? Let us know in the comments!