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Kristina Brunnler

Recent Posts

[Webinar] Tech or Bust II - Generating Real Estate Referrals

Posted by Kristina Brunnler

Jun 13, 2018 6:00:00 AM

Back by popular demand, Zurple will be hosting Episode II of the Tech or Bust series. As part II of this webinar mini-series, Zurple's Vice-President, Jack Markham, will be sharing how to keep your business personable, even in the digital age of real estate. Learn more about our upcoming webinar below -

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Topics: Practical Advice, Lead Gen & Engagement, zurple webinar


Zurple Research Reveals How Many Real Estate Leads Leave A Phone Number

Posted by Kristina Brunnler

Jun 5, 2018 7:24:00 AM

Lead gates are essential to capturing new customers and prospects online. The information your lead capture form asks for directly impacts your lead conversion rate. Lead capture forms place value behind your website's content and marketing campaigns. Without a lead capture form, buyers and sellers can otherwise access your content for free. Digital marketers agree across all industries that the length of a lead form directly impact conversion rates.

The more information agents ask from real estate leads, the less likely leads will be to provide that information. Likewise, the more value leads place behind the gated content, the more likely they’ll be to leave their information. So, what if that required information is optional? Will real estate leads share personal information if they don't have too? Most importantly, will they share their phone number if it's not required?

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Topics: Lead Gen & Engagement, lead generation, Lead Intelligence


A Powerful Tool to Capture Seller Leads in Your Farm

Posted by Kristina Brunnler

May 30, 2018 6:00:00 AM

Many listing agents falsely believe sellers don't think about placing their home on the market until they've sold their current home. The truth is, many homeowners think about selling long before they've found their dream home. In fact, the average seller spends 21 months researching online before they find an agent. You can capture seller leads during their this initial online search phase through providing the content their looking for. Don’t have any content to share? We’ve got you covered, the Zurple Marketing Team created this 2018 Moving Checklist to help you capture seller leads in their farm.

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Topics: Buyer & Seller Insights, lead generation


100+ Royalty Free Real Estate Stock Images Perfect For Agents

Posted by Kristina Brunnler

May 21, 2018 2:28:00 PM

If you’re still purchasing photos from sites like Shutterstock and Getty Images, then you might as be paying for your email account as well. Turns out the internet is chock-full of royalty-free images perfect for real estate marketing. However, real estate agents are busy, meaning many don’t have the time to surf the internet for real estate themed images.


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4 Reasons Real Estate Leads Reply to Emails (As Proven By Zurple Research)

Posted by Kristina Brunnler

May 9, 2018 6:00:00 AM

In today's online world, consumers have grown accustomed to generic drip email campaigns. In fact, 86% of the world's email traffic is considered junk mail, according to Bloomberg Technology. With so much spam circulating the web, chances are real estate leads will accumulate a significant sum of spam when conducting their online home search. Real Estate agents will need intelligent, personalized emails to stand out in lead's inboxes. Zurple, the real estate industry's leading email automation platform, researched emails sent to buyer and seller leads in 2017.1 Of those emails, those with high response rates shared four similarities. Below we’ve uncovered what those four similarities are. 

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Topics: lead generation, Lead Intelligence


Free Real Estate Webinar Tuesday, May 15th

Posted by Kristina Brunnler

May 4, 2018 9:31:23 AM

Is the real estate industry ripe for disruption? If tech giants make you nervous, consider future proofing your business. In Zurple’s upcoming webinar Tech or Bust – Why You Need to Be Building a System in 2018, you’ll learn how to create a sustainable online lead generation system.

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Topics: zurple webinar


Zurple Research Reveals Average Real Estate Lead Response Time

Posted by Kristina Brunnler

Apr 19, 2018 6:23:00 AM

With so much information available online, buyers and sellers spend more time researching homes on their own. Leads can conduct the initial stages of their home buying or selling journey without having to communicate with an agent. However, certain email and text messages will encourage leads to reach out to agents. Zurple research has revealed the average time it takes for leads to respond after registering on a real estate agent's website. Additional research revealed five types of messages that speed up reply time. Statistics and message types listed below are taken from Zurple client back offices.1

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Topics: Lead Gen & Engagement, Lead Intelligence


16 Real Estate Agent Tax Deductions for the 2018 Filing Season

Posted by Kristina Brunnler

Apr 14, 2018 6:00:00 AM

Taxes are officially due this Tuesday, April 17th. However, as a busy real estate agent, you may not have completed yours yet. Lucky for you we’ve created this quick cheat sheet so you can get the most out of your 2017 return. Be sure you include these 16 real estate agent tax deductions.

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Zurple's Jack Markham Accepted into Forbes Real Estate Agency Council

Posted by Kristina Brunnler

Mar 30, 2018 12:15:00 PM

On Tuesday, March 27th 2018, Zurple's Vice-President of Sales and On-Site Director, Jack Markham, accepted membership into the Forbes Real Estate Agency Council

 

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Topics: Message from Zurple


Should Agents Use Pets in their Real Estate Marketing?

Posted by Kristina Brunnler

Mar 28, 2018 12:44:40 PM

Over half of all Americans now own a pet, with 44% owning a dog and 29% owning a cat according to Gallup News. With most Americans owning a pet, and almost half owning a dog or cat, you may begin to wonder if you should incorporate furbabies into your real estate marketing pieces. Pets are a core component of many homes. Many homeowners consider their pets to be family members after all. However, there’s a bit of debate in the real estate industry as to whether pets belong in the marketing pieces. Although we don’t have a firm yes or no answer, we’ve uncovered five do’s and don’ts of marketing with pets as a real estate agent.

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Topics: Practical Advice


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