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Kristina Brunnler

Recent Posts

Zurple Research Reveals What Percentage of Leads Will Never Return to Your Website

Posted by Kristina Brunnler

Sep 5, 2018 6:00:00 AM

With sites like Zurple, Zillow, Redfin, and Realtor.com, consumers have more power over their home search. They can begin their online search one week, 2 months, or years before they’re ready to work with an agent. And this can have an adverse effect on your marketing budget. If you generate leads online, chances are you’ve captured leads that don’t plan on buying or selling months or even years from now. To focus on your transaction-ready leads, you’ll need to weed out those that will likely never return to your website. Continue reading to uncover what percentage of real estate leads are never likely to return to your website.

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Topics: Lead Intelligence


What the Fed's Projected Interest Rate Hikes May Mean for Some of Your Real Estate Leads

Posted by Kristina Brunnler

Aug 29, 2018 6:00:00 AM

When the U.S. Federal Reserve signaled it will raise interest rates two more times than previously expected, many noted it’s finally time the economy started slowing down. Interest rate hikes mean consumers will see higher bills on credit cards, auto loans, and mortgage loans, especially those with adjustable rate mortgages (ARMs). This puts many existing homeowners and would-be buyers at a disadvantage. As a real estate professional it’s important you stay up to date with current market conditions. Not only for your own business, but so you can help your clients make the best decision for themselves. Continue reading to learn what additional interest rate hikes would mean for home buyers pursuing ARMS and homeowners with ARMs.

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Topics: Lead Generation, Buyer & Seller Insights


5 Free Tools to Help Prepare You for Real Estate’s Slow Season

Posted by Kristina Brunnler

Aug 24, 2018 6:00:00 AM

With September just a week away, it’s essential for you to begin preparing your pipeline for the slow season. And with kids back in school and a market with high home prices, things may be feeling a bit sluggish. That’s why the Zurple team is sharing these five free tools to help you generate leads during the cooler winter months. Continue reading for your five free tools!

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Topics: Lead Generation, Lead Generation & Engagement, Social Media Marketing


14 Facebook Ad Ideas for Real Estate Agents

Posted by Kristina Brunnler

Aug 23, 2018 6:00:00 AM

Facebook is not only a great place to connect with family and friends, but also grow your business. However, the Zurple Team understands the life of a real estate agent is STRESSFUL. You barely have time to check your Facebook, let alone monitor paid ads. That’s why we are providing 14 suggestions for Facebook page promotion. Try any of the 14 Facebook ideas below to promote listings, events, generate leads, and ultimately grow your business.

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Topics: Lead Generation & Engagement, Social Media Marketing


Zurple Research Reveals How to Push Discovery-Stage Buyers and Sellers Into Consideration-Stage

Posted by Kristina Brunnler

Aug 15, 2018 6:00:00 AM

As the final part of the Discovery-Stage Buyers & Sellers Study we’ll be revealing how to push online home buyers and sellers from the Discovery-Stage into the Consideration-Stage. As a quick recap Discovery-Stage real estate leads are those that are in the beginning stages of buying or selling their home. They’ve just begun their home search and are not yet serious about their move. Consideration-Stage real estate leads are those that actively searching for a home and ready to work with an agent. The Zurple Products Team spent hours analyzing the messaging that ultimately pushed millions of buyers and sellers out of the Discovery-Stage and into Consideration. Continue reading to learn what marketing moves a prospect down the sales funnel, specifically from the Discovery-Stage and into the Consideration-Stage.

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Topics: Lead Intelligence


Zurple Research Reveals Peak Activity Window of Real Estate Leads in Discovery-Stage

Posted by Kristina Brunnler

Aug 13, 2018 6:00:00 AM

According to experts, the home buying journey takes anywhere between 11-27 months. This makes it more and more difficult for agents to weed out the transaction-ready buyers and sellers from the not-so-ready. In this study we’ll be revealing the peak activity window of leads in the "Discovery-Stage" or awareness-stage of their journey. Continue reading to find out how long discovery-stage real estate leads are actively searching on an agent’s website.

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Topics: Lead Intelligence


6 Ways to Snatch Seller Leads During Busy Summer Months

Posted by Kristina Brunnler

Aug 6, 2018 8:44:43 AM

With summer in full swing it can feel like most homeowners are too busy taking summer vacations or preparing kids for to go back to school to even think about selling a home. While in many cites spring may be the most popular month to list a home, it’s still a seller’s market. Incentivize sellers to list their home with you this summer with these six marketing ideas -

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Topics: Lead Generation


Zurple Reveals Average Site Visit Time of Real Estate Leads in the Discovery-Stage of their Home Search

Posted by Kristina Brunnler

Jul 28, 2018 6:00:00 AM

Do you know how much time real estate leads are spending on your website? Average dwell time and average session duration are important metrics for assessing the overall effectiveness of your real estate website. In this article we’ll be explaining what average dwell time and average session duration is, in addition to the average dwell time and session duration of real estate leads in the Discovery-Stage.

Note: Discovery-Stage Real Estate leads are those that are in the beginning stages of their home search and are not yet ready to commit to a move. For more information on what Discovery-Stage Leads are, visit our Discovery-Stage Buyers & Sellers Study introduction here.

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Topics: Lead Intelligence


Zurple Reveals Average Site Visits of Discovery-Stage Real Estate Lead

Posted by Kristina Brunnler

Jul 18, 2018 6:00:00 AM

In part II of the Discovery-Stage Buyers and Sellers Study, we’ll be uncovering how many site visits a discovery-stage real estate lead average early on in their home search average. Agents and marketers alike are befuddled when an online lead is captured on a site, but then ceases to return. Those leads that are still early in their buying or selling journey are less likely to return to an agent’s website. Continue reading to learn what the average total number of site visits discovery stage buyer and sellers average.

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Topics: Lead Intelligence


Free Real Estate Webinar on Inman Connect 2018

Posted by Kristina Brunnler

Jul 11, 2018 6:00:00 AM

Can’t afford another real estate conference? Don’t fret, because we’re bringing one to you for free! Well sort of. In Zurple’s upcoming webinar – Tech or Bust III, Top Tech Tips from Inman Connect, we’ll be sharing content from this year’s Inman Connect conference in San Francisco. Continue reading for more information on this upcoming webinar.

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