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Kristina Brunnler

Recent Posts

Zurple Research Reveals How to Push Discovery-Stage Buyers and Sellers Into Consideration-Stage

Posted by Kristina Brunnler

Aug 15, 2018 6:00:00 AM

As the final part of the Discovery-Stage Buyers & Sellers Study we’ll be revealing how to push online home buyers and sellers from the Discovery-Stage into the Consideration-Stage. As a quick recap Discovery-Stage real estate leads are those that are in the beginning stages of buying or selling their home. They’ve just begun their home search and are not yet serious about their move. Consideration-Stage real estate leads are those that actively searching for a home and ready to work with an agent. The Zurple Products Team spent hours analyzing the messaging that ultimately pushed millions of buyers and sellers out of the Discovery-Stage and into Consideration. Continue reading to learn what marketing moves a prospect down the sales funnel, specifically from the Discovery-Stage and into the Consideration-Stage.

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Topics: Lead Intelligence


Zurple Research Reveals Peak Activity Window of Real Estate Leads in Discovery-Stage

Posted by Kristina Brunnler

Aug 13, 2018 6:00:00 AM

According to experts, the home buying journey takes anywhere between 11-27 months. This makes it more and more difficult for agents to weed out the transaction-ready buyers and sellers from the not-so-ready. In this study we’ll be revealing the peak activity window of leads in the "Discovery-Stage" or search-stage of their journey. Continue reading to find out how long discovery-stage real estate leads are actively searching on an agent’s website.

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Topics: Lead Intelligence


6 Ways to Snatch Seller Leads During Busy Summer Months

Posted by Kristina Brunnler

Aug 6, 2018 8:44:43 AM

With summer in full swing it can feel like most homeowners are too busy taking summer vacations or preparing kids for to go back to school to even think about selling a home. While in many cites spring may be the most popular month to list a home, it’s still a seller’s market. Incentivize sellers to list their home with you this summer with these six marketing ideas -

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Topics: Lead Generation


Zurple Reveals Average Site Visit Time of Real Estate Leads in the Discovery-Stage of their Home Search

Posted by Kristina Brunnler

Jul 28, 2018 6:00:00 AM

Do you know how much time real estate leads are spending on your website? Average dwell time and average session duration are important metrics for assessing the overall effectiveness of your real estate website. In this article we’ll be explaining what average dwell time and average session duration is, in addition to the average dwell time and session duration of real estate leads in the Discovery-Stage.

Note: Discovery-Stage Real Estate leads are those that are in the beginning stages of their home search and are not yet ready to commit to a move. For more information on what Discovery-Stage Leads are, visit our Discovery-Stage Buyers & Sellers Study introduction here.

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Topics: Lead Intelligence


Zurple Reveals Average Site Visits of Discovery-Stage Real Estate Lead

Posted by Kristina Brunnler

Jul 18, 2018 6:00:00 AM

In part II of the Discovery-Stage Buyers and Sellers Study, we’ll be uncovering how many site visits a discovery-stage real estate lead average early on in their home search average. Agents and marketers alike are befuddled when an online lead is captured on a site, but then ceases to return. Those leads that are still early in their buying or selling journey are less likely to return to an agent’s website. Continue reading to learn what the average total number of site visits discovery stage buyer and sellers average.

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Topics: Lead Intelligence


Free Real Estate Webinar on Inman Connect 2018

Posted by Kristina Brunnler

Jul 11, 2018 6:00:00 AM

Can’t afford another real estate conference? Don’t fret, because we’re bringing one to you for free! Well sort of. In Zurple’s upcoming webinar – Tech or Bust III, Top Tech Tips from Inman Connect, we’ll be sharing content from this year’s Inman Connect conference in San Francisco. Continue reading for more information on this upcoming webinar.

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Zurple Reveals Behavior of Discovery-Stage Online Real Estate Leads

Posted by Kristina Brunnler

Jul 9, 2018 8:00:00 AM

As part of the 2018 Lead Intelligence Series, the Discovery-Stage Buyers & Sellers Study was compiled by Zurple’s Product team and contains an in-depth examination of those online real estate leads that are in the early stages of buying or selling their home. In part one of this five-part series we’ll be sharing how we collected data on discovery-stage, online, real estate leads and what attributes classify a buyer or seller as within the “discovery-stage.”

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Topics: Lead Intelligence


4 Easy Ways Real Estate Agents Can Connect with Contacts this Fourth of July

Posted by Kristina Brunnler

Jul 4, 2018 4:30:00 AM

When you think about it, real estate agents are pretty patriotic. They help everyday Americans fulfill their dream of owning a home! Agents should use the Fourth of July as an opportunity to celebrate their career. Download these social-ready Fourth of July cards to celebrate and connect with your contacts. Continue reading for four ways to share these cards and connect with your database.

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Topics: Social Media Marketing, Just for Fun


5 Netflix Shows for Every Type of Real Estate Agent

Posted by Kristina Brunnler

Jun 30, 2018 10:57:27 AM

Okay, so real estate agents aren’t exactly the Netflix and chill type, but everyone needs time to unwind, while still getting inspired to get back to work. As Netflix begins to become the Amazon of sorts, they seem to have a niche category for everyone. Below are five Netflix shows to keep every type of real estate agent inspired.

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Topics: Just for Fun


7 Fourth of July Marketing Ideas for 2018

Posted by Kristina Brunnler

Jun 25, 2018 6:00:00 AM

What’s great about being a real estate agent is that all your marketing doesn’t have to be just about buying or selling a home. Real estate is a people business and you do more than just the logistics of buying and selling, you help people undergo a major life change. As involved as you are in your clients’ lives it only makes sense that you celebrate the summers’ biggest holiday with them – America’s Birthday! Try these seven Fourth of July themed real estate marketing ideas to engage your client base and capture new contacts -  

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Topics: Building Your Brand, Lead Generation & Engagement


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