In today’s abridged Agent Insights post, Jeff Knox - featured Inman writer and Dallas, Texas Broker of Knox & Associates Real Estate - explains how agents can effectively grow their business and online real estate marketing strategy with PPC Marketing and Google AdWords.
Google Adwords and PPC can be like the Song of the Sirens to Realtors. For those who aren't familiar with Greek mythology, the Song of the Sirens was a story of beautiful creatures who lured nearby sailors with their enchanting music and voices to shipwreck on the rocky coast of their island. AdWords can be just as alluring to Realtors looking for instant access to willing buyers and sellers.
PPC means instant traffic to your website and the possibility of quick closings and commissions. In theory, what could be better than advertising on the first page of Google to consumers searching for their new home? These possibilities are often too tempting for agents to pass without at least giving PPC a shot. However, PPC can and will eat you and your wallet alive if you don't know what you're doing.
Don't get me wrong...the rest of my article isn't about how to avoid the temptations of PPC but rather how to make PPC actually work for you as a Realtor.
First, What exactly is PPC?