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Irina Jordan

Irina is Inbound Marketing Manager at Zurple.
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Recent Posts

Let Your Real Estate Clients Go If It's Not Working Out

Posted by Irina Jordan

Nov 10, 2015 8:00:00 AM

In today's Agent Insights post, Patricia Kennedy - a Real Estate Agent at Evers & Company Real Estate in Washington DC - shares her take whether it's worthwhile to hold on to real estate clients if they want out.

Here's Patricia:

Does it ever make sense to try to hold sellers to an agreement when they want out?  

There are usually more than one of several factors that cause sellers to want out of a listing or buyer agency agreement:

  • The agent has been unsuccessful at finding a buyer.
  • The agent is not doing what he said he would do to market the home.
  • The home isn't getting showings.
  • The listing agreement was for an unusually long period of time - longer than the sellers want to wait to make a change.
  • The agent has made some mistake in their handling of the listing, and the sellers don't like the way the clean up operation got handled.
  • The agent has been generally incompetent or unethical, and the sellers want to start over.

You get the drift.  

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Topics: Agent Insights

Real Estate Pro Advice: View Change as Opportunity

Posted by Irina Jordan

Nov 6, 2015 8:00:00 AM

Have you ever found yourself in a position where change was inevitable? As a real estate pro you’re faced with many situations that can bring changes to your life and business. You may have felt annoyed, frustrated or even scared about how your life or business was going to change. Maybe you felt trapped - the change was going to happen whether you liked it or not. You might have felt stressed out for days, weeks or even months. What if you were to change your mindset and begin to view change as an opportunity? What if you were to embrace change with open arms?

Here are 5 ways to view change as an opportunity in your life and business:

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Topics: Practical Advice

Real Estate Pro Advice: How to Negotiate Successfully

Posted by Irina Jordan

Nov 4, 2015 8:00:00 AM

Negotiating is part of everyday life. In business effective negotiating is absolutely critical to your success as a real estate pro. Poor negotiation can cripple you by losing valuable real estate clients to other agents. While most negotiating strategies seem like common sense, it's not uncommon for people to get caught up in the emotion of the moment and ignore the foundations of negotiating.

Here are 7 steps to successful negotiations:

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Topics: Practical Advice

Yes, You Need a Virtual Assistant But is the Timing Right?

Posted by Irina Jordan

Nov 3, 2015 8:00:00 AM

In today's Agent Insights post, Valorie Ford - a Real Estate Agent in Richmond, Virginia - talks about perfect timing and hiring a virtual assitant.

Here's Valorie:

This is not the first time that I have discussed why you should have a virtual assistant as part of your staff. The amount of time that you can free up to do more important things can make a huge difference in your daily life and provide you the opportunity to do more important tasks. It has occurred to me however that hiring a virtual assitant at the wrong time can be a big mistake.

Why do I say this?

Here are 3 reasons:


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Topics: Agent Insights

How to Keep Your Real Estate Clients Forever

Posted by Irina Jordan

Nov 2, 2015 8:00:00 AM

If you want your clients to return, good service is not good enough. Even if your clients are happy at the time of the transaction, that won’t guarantee repeat business in the future.

If you want clients to return - better yet become advocates for your business - you need to take a more proactive approach. It’s all about planning and executing on a daily basis.

Want to know how to keep your clients forever? Follow these 5 steps:

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Topics: Practical Advice

Halloween Edition: Jack O'Lanterns Galore

Posted by Irina Jordan

Oct 30, 2015 8:00:00 AM

Halloween is not complete without Jack O'Lanterns. Here is a gallery of our favorite ones (kid friendly):

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Topics: Just for Fun

Real Estate Agents Beware: Avoid These 5 Mistakes

Posted by Irina Jordan

Oct 29, 2015 8:00:00 AM

The path to success in real estate isn’t always an easy one. Real estate is an ever-changing industry where you need to keep learning and growing. If you are aware of top mistakes other real state agents make, you can avoid them (hopefully) and grow your business faster.

Here are top 5 mistakes real estate agents make:

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Topics: Practical Advice

Are You Afraid of Rejection? Real Estate Agents: Face Your Fears!

Posted by Irina Jordan

Oct 28, 2015 8:00:00 AM

As a real estate agent you are used to hearing the word ‘No’. You can’t escape rejection.  But you can let it go. Fear of rejection is not a helpful emotion in business as it’s not personal. Have confidence in your approach to business and your industry expertise. View every rejection as an opportunity and not as an attack on your personal character.

Real Estate Agents: Face Your Fears!

Here are 5 steps to overcome your fear of rejection:

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Topics: Practical Advice

Real Estate Agents Beware: Don't Lose Millions in Sales

Posted by Irina Jordan

Oct 27, 2015 8:00:00 AM

In today's Agent Insights post, Dusty Baker - a Real Estate Agent in Santa Barbara, California - shares how he got over fear of being obnoxious by adopting the pleasant persistence approach.

Here's Dusty:

I entered real estate with a very bad stigma in my head about real estate agents. They were all obnoxious overbearing cheesy salesmen that belonged on a used car lot. In response to that stigma (which of course was an overblown stereotype), I conducted my practice on the far other end of the spectrum. I gave respectful distance to a fault. And it bit me in the butt; in countless ways.

My sheepish business practices lost me upwards of $3,000,000 in sales - multiple buyers and sellers that went in the direction of whichever real estate agent was around them when they decided to make their move. However, after some frustrating trial and error, I found a comfortable medium where my business practices were strong but not obnoxious.

The "I'm not ready right now" Myth

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Topics: Agent Insights

How to Scare Up Real Estate Leads: 5 Halloween Marketing Ideas

Posted by Irina Jordan

Oct 26, 2015 8:00:00 AM

Halloween isn’t limited to those who sell candy corn and costumes. You can scare up real estate leads over Halloween if you’re willing to be creative and engaged with your community.

Put these 5 Halloween marketing tips to good use:

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Topics: Practical Advice, Building Your Brand

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