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Irina Jordan

Irina is Inbound Marketing Manager at Zurple.
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Recent Posts

3 Step Paperwork Filing System for Real Estate Agents

Posted by Irina Jordan

Oct 19, 2015 8:00:00 AM

Are you afraid to get close to your desk as it’s overflowing with papers of any possible color and size, including scraps of paper and crumpled receipts? Real estate agents, including you, have to deal with unbelievable amounts of paperwork. And you dread organizing it.

Paperwork filing is one of the least favorite activities for most people so you’re in a good company. You also know that if you develop a habit of filing papers right away, you won’t stress about it as much. Filing paperwork doesn’t have to be complicated. We show you how to slay the 'paper monster'.

Follow these 3 steps to keep your desk paper-free:

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Topics: Practical Advice


How to Get Your Real Estate Clients into Action: Poem to the Rescue

Posted by Irina Jordan

Oct 16, 2015 8:00:00 AM

This poem was written in 1977 by Donald Weill and it's still relevant. When you’re dealing with hesitant real estate clients, feel free to share this poem with them to get them moving in the right direction. Let's make an offer!

The Reluctant Investor

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Topics: Just for Fun


Zurple Keeps on Giving: Veteran Agent Continues to Be #1 in Her Area

Posted by Irina Jordan

Oct 15, 2015 8:00:00 AM

Mary Jo Morgan has been using Zurple since 2009 and is proud to be one of the early adopters. She was designated as a real estate “Top Producer” for 10 consecutive years in world famous Coronado, California and is well known as a successful and knowledgeable realtor. Thanks to Zurple, Mary Jo has been a #1 agent in her area year after year.

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Topics: Message from Zurple


How to Overcome Obstacles to Become a Top Producing Real Estate Agent

Posted by Irina Jordan

Oct 14, 2015 8:00:00 AM

Have you ever asked why some agents are on top of their game and others seem to struggle? Which one are you? The differentiator is where you choose to spend your time, energy and resources.

Every real estate agent has an area that they find challenging. You can continue battling or ignoring it adding to your stress levels and impacting your bottom line. Or you can face your problem area head on and find an effective solution. The difference between a successful agent and one who feels stuck and lost is where each decides to focus their efforts.

Here are 3 areas to focus on to crush it as a real estate agent:

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Topics: Practical Advice, Productivity & Apps


Don’t Learn the Hard Way: Pre-Qualify Your Real Estate Clients

Posted by Irina Jordan

Oct 12, 2015 8:00:00 AM

Can you sell a home to a potential client by just knowing their name and the amount they are willing to spend? I hope you’ve said ‘no’. Most of real estate interactions still happen in person despite of all the technological advances. It's important to take time and get to know your potential clients.

What is more important before you proceed with any new client is to pre-qualify them. You should value your time and set proper expectations from the beginning. By asking right questions and listening carefully, you can find out true clients’ motivations and timeline.

Ask these questions to pre-qualify all your potential real estate clients:

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Topics: Practical Advice


Real Estate Pro Advice: How to Stop Toxic Clients in Their Tracks

Posted by Irina Jordan

Oct 9, 2015 8:00:00 AM

As a real estate agent you encounter so many different people: some great and some – not so much. There are also a few clients who are downright mean. Or even toxic.

Tell-tale signs of a toxic client:

  • They take advantage of you. 
  • They can’t make up their minds.
  • They’re volatile
  • They are rude to you and your team.
  • They’re never satisfied. 
  • They suck up a disproportionate amount of time.
  • They cost you money and/or they don’t make you much money. 

If you decide a toxic client is worth keeping, here is an important piece of advice I want you to take to heart and put into action each and every time you end up with a difficult client. This approach also works for a high maintenance client.

Advice to follow to a tee when dealing with a difficult client:

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Topics: Practical Advice


Myths About Real Estate Agents: True or False? 

Posted by Irina Jordan

Oct 6, 2015 8:00:00 AM

In today's Agent Insights post, Ashley Cox - a Real Estate Agent in Dallas, Texas - talks about top myths about real estate agents.

Here's Ashley:

There is no doubt that the experiences of family and friends impact our decisions greatly. We value the opinions of those we love the most and when they have a bad experience, it's easy to draw assumptions about the culprit, whether actual or misconstrued.

Real estate agents aren't above this. In some circles, we have a bad rap.  But if you take time to read this post, you'll learn about our commitment to valued relationships and field of expertise.

Let's debunk Top 10 Real Estate Agent Myths.

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Topics: Agent Insights


How to Network Successfully to Grow Your Real Estate Business

Posted by Irina Jordan

Oct 5, 2015 8:00:00 AM

Successful networking is about developing strong interpersonal skills, increasing your brand awareness and discovering hidden possibilities others have to offer. It can help you build your sphere of influence and create valuable connections for you to tap into. We all know well-developed in-person relationships keep on giving in more ways than one.

Successful networking is a combination of confidence and preparation. Knowing how to network is a key skill in today’s business world. Let’s bring your networking skills to the next level!

Here are 5 Have’s for Killer Networking to Grow Your Real Estate Business:

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Topics: Practical Advice, Building Your Brand


What is in a real estate agent emergency kit?

Posted by Irina Jordan

Oct 1, 2015 8:00:00 AM

Being a real estate agent means you never know what surprises each day brings. To be prepared for almost anything, you want to have an emergency kit at the ready. There is a wide variety of opinions on what needs to be in this kit. Having combed through discussion boards and blog posts, here is my suggested inventory for your emergency kit. Keep it in your mobile office – aka your car.

Here are 7 Groups of Items to Keep in Your Real Estate Emergency Kit:

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Topics: Practical Advice


How to Keep Your Real Estate Clients Forever

Posted by Irina Jordan

Sep 30, 2015 8:00:00 AM

Focus on building relationships with your clients to grow your real estate business. You want to be the first agent a potential client thinks of and reaches out to. You can be that agent on top of minds of your clients by being authentic and consistent in your interactions before, during and after a home buying or selling process.

Here are 5 ways to build meaningful relationships with your real estate clients:

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Topics: Practical Advice


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