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Irina Jordan

Irina is Inbound Marketing Manager at Zurple.
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Recent Posts

Halloween Edition: Jack O'Lanterns Galore

Posted by Irina Jordan

Oct 30, 2015 9:00:00 AM

Halloween is not complete without Jack O'Lanterns. Here is a gallery of our favorite ones (kid friendly):

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Topics: Just for Fun

Are You Afraid of Rejection? Real Estate Agents: Face Your Fears!

Posted by Irina Jordan

Oct 28, 2015 9:00:00 AM

As a real estate agent you are used to hearing the word ‘No’. You can’t escape rejection.  But you can let it go. Fear of rejection is not a helpful emotion in business as it’s not personal. Have confidence in your approach to business and your industry expertise. View every rejection as an opportunity and not as an attack on your personal character.

Real Estate Agents: Face Your Fears!

Here are 5 steps to overcome your fear of rejection:

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Topics: Practical Advice

Real Estate Agents Beware: Don't Lose Millions in Sales

Posted by Irina Jordan

Oct 27, 2015 9:00:00 AM

In today's Agent Insights post, Dusty Baker - a Real Estate Agent in Santa Barbara, California - shares how he got over fear of being obnoxious by adopting the pleasant persistence approach.

Here's Dusty:

I entered real estate with a very bad stigma in my head about real estate agents. They were all obnoxious overbearing cheesy salesmen that belonged on a used car lot. In response to that stigma (which of course was an overblown stereotype), I conducted my practice on the far other end of the spectrum. I gave respectful distance to a fault. And it bit me in the butt; in countless ways.

My sheepish business practices lost me upwards of $3,000,000 in sales - multiple buyers and sellers that went in the direction of whichever real estate agent was around them when they decided to make their move. However, after some frustrating trial and error, I found a comfortable medium where my business practices were strong but not obnoxious.

The "I'm not ready right now" Myth

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Topics: Agent Insights

How to Scare Up Real Estate Leads: 5 Halloween Marketing Ideas

Posted by Irina Jordan

Oct 26, 2015 9:00:00 AM

Halloween isn’t limited to those who sell candy corn and costumes. You can scare up real estate leads over Halloween if you’re willing to be creative and engaged with your community.

Put these 5 Halloween marketing tips to good use:

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Topics: Practical Advice, Building Your Brand

DIY Home Staging Advice for Real Estate Agents

Posted by Irina Jordan

Oct 21, 2015 9:00:00 AM

Boosting aesthetic appeal of your client’s home is the best and easiest way to attract potential buyers. Home staging is an important part of enticing buyers – it’s all about the first impression. There are a variety of staging options that are inexpensive and easy too. The beauty of home staging is that it does not have to cost a lot of money to achieve an amazing transformation.

Here are 5 top home staging tips for real estate agents:

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Topics: Practical Advice

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