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Irina Jordan

Irina is Inbound Marketing Manager at Zurple.
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Recent Posts

What Does Your Realtor Do During the Open House?

Posted by Irina Jordan

Sep 29, 2015 8:00:00 AM

In today's Agent Insights post, Greg Nino - a Real Estate Agent in Houston, Texas - shares what a successful open house held by a seasoned real estate agent is all about.

Here's Greg:

Over the years I have held and attended hundreds of open houses. Some are fantastically boring and others are incredibly fun - depending which builder is giving away the wine, catered food and bizarre entertainment. 

Once I attended an open house where a man and a woman told jokes to each other while concealing their bodies behind a painted canvas. This was entertaining and fun as we were treated to sundaes, dessert wine, gift cards and all sorts of stuff. We left full, happy and very distracted. To be honest I couldn't even tell you the name of the builders. But these open houses are amazingly different than your average open house that's being resold on the market. 

What exactly does your Realtor do for 3, 4 or 5 hours during the open house?

Here's what I do:

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Topics: Agent Insights


Real Estate Pro Advice: 5 Ways to Make Your Facebook Page Stand Out

Posted by Irina Jordan

Sep 28, 2015 8:00:00 AM

Having a Facebook business page and providing a link to it on your website (among other places) is only the beginning. You need to create on-going engagement and nurture your Facebook community. Your Likes will eventually convert into leads if you’re consistent and authentic. Don’t create noise – provide content of value to your target audience.

Here are 5 ways to make your Facebook page come alive:

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Topics: Social Media Marketing


Real Estate Fun Facts Around the World

Posted by Irina Jordan

Sep 25, 2015 8:00:00 AM

Need a mental break?

Check out these 7 real estate fun facts around the world.

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Topics: Just for Fun


How to Write Killer Real Estate Email Headlines

Posted by Irina Jordan

Sep 24, 2015 8:00:00 AM

Email marketing is not going anywhere. If you’ve seen the latest Inman report on the effective use of social media by real estate agents and brokers, email is leading the pack. The key is to get people to open your emails and take action – you want your email subscribers to become your clients.

A successful real estate email starts with a compelling headline. You only got a few seconds to make an impression – your email headline is your calling card.

Here are 5 ways to write killer real estate email headlines:

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Topics: Lead Generation & Engagement


4 Things You Should Never Say to Another Real Estate Agent

Posted by Irina Jordan

Sep 22, 2015 8:00:00 AM

In today's Agent Insights post, Melissa Zavala - a Real Estate Broker / Owner in Escondido, California - offers agent advice about when email might not be the best way to communicate with other real estate agents.

Here's Melissa:

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Topics: Agent Insights


5 Brutal Truths about Being a Real Estate Pro

Posted by Irina Jordan

Sep 21, 2015 8:00:00 AM

People outside of real estate think that being a real estate agent or real estate broker is a piece of cake and money just flows in. Nothing can be further from the truth.

Let’s uncover and present to the world 5 brutal truths about being a Real Estate Pro:

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Topics: Practical Advice


Zurple Featured on Inman

Posted by Irina Jordan

Sep 17, 2015 7:59:13 AM

Craig Rowe, a staff writer with the industry information leader Inman, has written an in-depth Tech Review of Zurple's Conversations Plus software offering. The review includes information on the software and website design plus screenshots of a few Conversations Plus features.

Check out "Zurple's big data makes small work of earning new business" (premium content).

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Topics: Message from Zurple


7 Reasons Why Your Listing Presentation Should Be On Your Tablet

Posted by Irina Jordan

Sep 15, 2015 8:00:00 AM

In today's Agent Insights post, Bob Haywood - a Real Estate Agent in Owasso, Oklahoma  - offers agent advice about why your listing presentation should be on your tablet.

Here's Bob:

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Topics: Agent Insights


Dominate Twitter: 15 Ideas for Real Estate Tweets

Posted by Irina Jordan

Sep 14, 2015 8:00:00 AM

With the right use of hashtags and engaging tweets you can dominate Twitterverse with elegance and ease. When tweeting, keep the following mix of content in mind: share other people's tweets 50% of the time and the other 50% of the time send you own. Your tweets need to educate and entertain – not sell. Out of 10 tweets sent, only one can be promotional - you want your Twitter followers to view you as an industry thought leader and not a pushy self-centered real estate agent. You also want to stay hyper-local to foster a sense of community and trust.

Here are 15 ideas for real estate tweets to get you started:

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Topics: Social Media Marketing


Perseus Acquires Zurple, Inc.

Posted by Irina Jordan

Sep 11, 2015 12:24:57 PM

On August 31st, 2015, Perseus acquired Zurple. With the acquisition, co-founder and CEO of Zurple, Ryan Owen, will step down from his position but will continue on as a consultant. Ryan Whitlock, current CEO of Z57, Inc., a Perseus company, will also take over as CEO of Zurple. 

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Topics: Message from Zurple


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