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Zurple Keeps on Giving: Veteran Agent Continues to Be #1 in Her Area

Posted by Irina Jordan

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Oct 15, 2015 8:00:00 AM

Mary Jo Morgan

Mary Jo Morgan has been using Zurple since 2009 and is proud to be one of the early adopters. She was designated as a real estate “Top Producer” for 10 consecutive years in world famous Coronado, California and is well known as a successful and knowledgeable realtor. Thanks to Zurple, Mary Jo has been a #1 agent in her area year after year.


buyer leads generated
(monthly via Zurple)

$50 Million
sales revenue
(in 2014)

Nurturing Meaningful Connections with Clients and Community

Mary Jo is a seasoned real estate agent with over 26 years of experience. She received her license when going to college while working for a real estate developer, diving into real state right after graduation. Being a real estate agent became her calling. A few of Mary Jo’s achievements are her involvement in the original construction and sale of the luxury community of Coronado Cays and her facilitation of the sale of over 50 new construction projects on Coronado Island.

Mary Jo is keenly aware that real estate agents need to keep up with the times, otherwise they become antiquated. While community networking is important, people start their search for a home online and she wants to be found online and off.

““Thanks to Zurple no leads are missed and they’re all being nurtured in such a way that makes them respond and start our relationship."

Zurple: From Eary Adopter to Established User

Mary Jo Morgan has been using Zurple since 2009 and is proud to be one of the early adopters.

Through Zurple she has access to potential clients not only locally but worldwide. Zurple’s behavior-driven auto response system makes lead nurturing a streamlined process. Due to the personalized nature of responses, people think all the messages come directly from Mary Jo, and they frequently thank her for such fast responses that address their needs. No leads coming through Zurple are missed thanks to automation and optimized response campaigns.


  • Mary Jo has been using Zurple since 2009 as one of its early adopters.

  • She views Zurple as an effective prospecting platform. It allows her to be out in the field while Zurple nurtures her leads via optimized behavior-based response campaigns.

  • Mary Jo is a hyper local expert of her area, allowing her to form meaningful relationships with her clients after they respond to Zurple messages.

Read the full case study here.

This is a folow up case study. Check out the original case study here.

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Topics: Message from Zurple

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