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Zurple Research Reveals What Percentage of Leads Will Never Return to Your Website

Posted by Kristina Brunnler

Sep 5, 2018 6:00:00 AM

With sites like Zurple, Zillow, Redfin, and Realtor.com, consumers have more power over their home search. They can begin their online search one week, 2 months, or years before they’re ready to work with an agent. And this can have an adverse effect on your marketing budget. If you generate leads online, chances are you’ve captured leads that don’t plan on buying or selling months or even years from now. To focus on your transaction-ready leads, you’ll need to weed out those that will likely never return to your website. Continue reading to uncover what percentage of real estate leads are never likely to return to your website.

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Topics: Lead Intelligence


Zurple Research Reveals How to Push Discovery-Stage Buyers and Sellers Into Consideration-Stage

Posted by Kristina Brunnler

Aug 15, 2018 6:00:00 AM

As the final part of the Discovery-Stage Buyers & Sellers Study we’ll be revealing how to push online home buyers and sellers from the Discovery-Stage into the Consideration-Stage. As a quick recap Discovery-Stage real estate leads are those that are in the beginning stages of buying or selling their home. They’ve just begun their home search and are not yet serious about their move. Consideration-Stage real estate leads are those that actively searching for a home and ready to work with an agent. The Zurple Products Team spent hours analyzing the messaging that ultimately pushed millions of buyers and sellers out of the Discovery-Stage and into Consideration. Continue reading to learn what marketing moves a prospect down the sales funnel, specifically from the Discovery-Stage and into the Consideration-Stage.

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Topics: Lead Intelligence


Zurple Research Reveals Peak Activity Window of Real Estate Leads in Discovery-Stage

Posted by Kristina Brunnler

Aug 13, 2018 6:00:00 AM

According to experts, the home buying journey takes anywhere between 11-27 months. This makes it more and more difficult for agents to weed out the transaction-ready buyers and sellers from the not-so-ready. In this study we’ll be revealing the peak activity window of leads in the "Discovery-Stage" or awareness-stage of their journey. Continue reading to find out how long discovery-stage real estate leads are actively searching on an agent’s website.

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Topics: Lead Intelligence


Zurple Reveals Average Site Visit Time of Real Estate Leads in the Discovery-Stage of their Home Search

Posted by Kristina Brunnler

Jul 28, 2018 6:00:00 AM

Do you know how much time real estate leads are spending on your website? Average dwell time and average session duration are important metrics for assessing the overall effectiveness of your real estate website. In this article we’ll be explaining what average dwell time and average session duration is, in addition to the average dwell time and session duration of real estate leads in the Discovery-Stage.

Note: Discovery-Stage Real Estate leads are those that are in the beginning stages of their home search and are not yet ready to commit to a move. For more information on what Discovery-Stage Leads are, visit our Discovery-Stage Buyers & Sellers Study introduction here.

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Topics: Lead Intelligence


Zurple Reveals Average Site Visits of Discovery-Stage Real Estate Lead

Posted by Kristina Brunnler

Jul 18, 2018 6:00:00 AM

In part II of the Discovery-Stage Buyers and Sellers Study, we’ll be uncovering how many site visits a discovery-stage real estate lead average early on in their home search average. Agents and marketers alike are befuddled when an online lead is captured on a site, but then ceases to return. Those leads that are still early in their buying or selling journey are less likely to return to an agent’s website. Continue reading to learn what the average total number of site visits discovery stage buyer and sellers average.

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Topics: Lead Intelligence


Zurple Reveals Behavior of Discovery-Stage Online Real Estate Leads

Posted by Kristina Brunnler

Jul 9, 2018 8:00:00 AM

As part of the 2018 Lead Intelligence Series, the Discovery-Stage Buyers & Sellers Study was compiled by Zurple’s Product team and contains an in-depth examination of those online real estate leads that are in the early stages of buying or selling their home. In part one of this five-part series we’ll be sharing how we collected data on discovery-stage, online, real estate leads and what attributes classify a buyer or seller as within the “discovery-stage.”

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Topics: Lead Intelligence


Zurple Reveals How Many Leads Leave A Phone Number on a Lead Capture Form

Posted by Kristina Brunnler

Jun 5, 2018 7:24:00 AM

Lead gates are essential to capturing new customers and prospects online. The information your lead capture form asks for directly impacts your lead conversion rate. Lead capture forms place value behind your website's content and marketing campaigns. Without a lead capture form, buyers and sellers can otherwise access your content for free. Digital marketers agree across all industries that the length of a lead form directly impact conversion rates.

The more information agents ask from real estate leads, the less likely leads will be to provide that information. Likewise, the more value leads place behind the gated content, the more likely they’ll be to leave their information. So, what if that required information is optional? Will real estate leads share personal information if they don't have too? Most importantly, will they share their phone number if it's not required?

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Topics: Lead Generation & Engagement, Lead Generation, Lead Intelligence


4 Reasons Real Estate Lead Emails Receive Replies

Posted by Kristina Brunnler

May 9, 2018 6:00:00 AM

In today's online world, consumers have grown accustomed to generic drip email campaigns. In fact, 86% of the world's email traffic is considered junk mail, according to Bloomberg Technology. With so much spam circulating the web, chances are real estate leads will accumulate a significant sum of spam when conducting their online home search. Real Estate agents will need intelligent, personalized emails to stand out in lead's inboxes. Zurple, the real estate industry's leading email automation platform, researched emails sent to buyer and seller leads in 2017.1 Of those emails, those with high response rates shared four similarities. Below we’ve uncovered what those four similarities are. 

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Topics: Lead Generation, Lead Intelligence


Zurple Research Reveals Average Real Estate Lead Response Time

Posted by Kristina Brunnler

Apr 19, 2018 6:23:00 AM

With so much information available online, buyers and sellers spend more time researching homes on their own. Leads can conduct the initial stages of their home buying or selling journey without having to communicate with an agent. However, certain email and text messages will encourage leads to reach out to agents. Zurple research has revealed the average time it takes for leads to respond after registering on a real estate agent's website. Additional research revealed five types of messages that speed up reply time. Statistics and message types listed below are taken from Zurple client back offices.1

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Topics: Lead Generation & Engagement, Lead Intelligence


Zurple Announces 2018 Real Estate Leads Intelligence Series

Posted by Kristina Brunnler

Apr 2, 2018 6:00:00 AM

Each year the Zurple team looks for new ways to help real estate professionals grow their business. One of Zurple’s initiatives in 2018 is to post data reports on it’s buyer and seller leads. As an industry vanguard in lead intelligence, the Zurple team already had archives on millions of real estate leads. One key finding from Zurple’s data archive will be released to the public in each subsequent Lead Intelligence report. Agents can use said data to help them close more deals and ultimately generate more sales. Continue reading below for more details on the 2018 Lead Intelligence series.

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Topics: Lead Intelligence


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